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Cross-Cultural Communication
• What can mean one thing in   • President George Bush
  one country, can often         Senior gave the “V-for-
  mean something different       Victory” to demonstrators
  in another                     in Canberra, Australia's
• So when persuading or          capital in January 1992. In
  communicating with             Australia, holding up two
  people, always be aware of     fingers to form a “V” is
  cultural customs that may      equivalent to the middle-
  exist                          finger gesture in the
                                 United States. President
                                 Bush later apologized for
                                 his actions.
Different Meanings of the Same
           Gesture

              •   UK & USA = O.K.
              •   Japan = Money
              •   Brazil = Insult
              •   Russia = Zero
Philippines
• Do not finish the food on your plate.
• Greet with a quick flash of the eyebrows—a
  quick lifting of the eyebrows.
• Avoid pointing or wagging a finger at
  people.
• Loud voices, public drunkenness and rude
  behavior are inappropriate
Japan
• Avoid sticking your chopsticks upright in a
  bowl of rice as it is reserved for funerals.
• Avoid sucking and biting your chopsticks.
• Putting your thumb in between your middle
  and index finger while making a fist is
  obscene.
• Avoid eating and drinking while walking in
  public.
China
• Spitting in public after clearing ones throat
  is quite common
• Shaking legs while sitting, snapping fingers,
  and whistling are generally unacceptable
  behaviors for women.
• Avoid sticking your chopsticks upright in a
  bowl of rice as it is reserved for funerals
Spain
• It is customary to let the woman offer her
  handshake first.
• Men and women/woman and women greet
  with light kisses on the cheeks
• In social situations it is common to show up
  late but being on time for business
  situations is expected.
• Table manners are extremely important. It
  is not usually polite to eat with the hands.
Brazil
• Clicking the tongue and shaking the head
  indicates disagreement or disapproval.
• The inverted American “OK” sign is an
  obscene gesture.
• Wait to bring up the topics related to
  politics, poverty, religion, or the Rain Forest
  until trust has been established.
Egypt
• Right hand is designated for eating and the
  left for bodily hygiene.
• Do not eat everything on your plate when
  dining.
• It is rude to show the sole of your shoe.
• Pork is not consumed by most Muslims
  (90% of population) – so do not serve it
  when you are hosting Muslims.
England
• Privacy is very important; do not stare.
• Tipping at bars is rare.
• Loud behavior (talking or shouting) in
  public is considered rude.
• The victory sign with your palm facing in is
  considered vulgar.
• Never cut in line.
Israel
• Public display of affection between members of
  the opposite sex is considered rude and
  offensive.
• Avoid greeting, giving or receiving objects or
  handling money or food with your left hand.
• The thumb’s up sign rude/obscene gesture by
  many.
• Throughout the country greetings are very
  important . It is expected that you should
  enquire after the other person’s health,
  studies/work, family, and so on.
Mexico
• Hands on hips is a sign of hostility or anger.
• When demonstrating the height of
  something, be aware that holding the palm
  face down is reserved for animals.
• Making a V sign with your fingers is an
  obscene gesture.
• Mexicans sometimes use a “psst-psst,”
  whistling or a kissing sound to catch
  another’s attention in public.
India
• Grasping the ears signifies sincerity or
  repentance.
• Most all meetings generally begin with palms
  pressed together at around chest level and
  saying, “Namaste”. People usually nod or bow
  slightly as well.
• It is common to remove one's shoes at places
  of worship, when visiting people's homes, and
  even in certain shops and businesses.
France
• Friends greet one another with kisses. The
  number of kisses also varies depending on the
  region of France.
• Tapping the side of your nose with your index
  finger usually means that one is clever/smart.
• Light and quick handshake; women offer hand
  first.
• Drinking is a normal part of the meal and the
  social scene ; most people do not drink to get
  wasted. Regarding smoking, it is generally
  seen as a fashionable thing to do in French

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Cultural Sensitivity & Etiquette

  • 1.
  • 2. Cross-Cultural Communication • What can mean one thing in • President George Bush one country, can often Senior gave the “V-for- mean something different Victory” to demonstrators in another in Canberra, Australia's • So when persuading or capital in January 1992. In communicating with Australia, holding up two people, always be aware of fingers to form a “V” is cultural customs that may equivalent to the middle- exist finger gesture in the United States. President Bush later apologized for his actions.
  • 3. Different Meanings of the Same Gesture • UK & USA = O.K. • Japan = Money • Brazil = Insult • Russia = Zero
  • 4. Philippines • Do not finish the food on your plate. • Greet with a quick flash of the eyebrows—a quick lifting of the eyebrows. • Avoid pointing or wagging a finger at people. • Loud voices, public drunkenness and rude behavior are inappropriate
  • 5. Japan • Avoid sticking your chopsticks upright in a bowl of rice as it is reserved for funerals. • Avoid sucking and biting your chopsticks. • Putting your thumb in between your middle and index finger while making a fist is obscene. • Avoid eating and drinking while walking in public.
  • 6. China • Spitting in public after clearing ones throat is quite common • Shaking legs while sitting, snapping fingers, and whistling are generally unacceptable behaviors for women. • Avoid sticking your chopsticks upright in a bowl of rice as it is reserved for funerals
  • 7. Spain • It is customary to let the woman offer her handshake first. • Men and women/woman and women greet with light kisses on the cheeks • In social situations it is common to show up late but being on time for business situations is expected. • Table manners are extremely important. It is not usually polite to eat with the hands.
  • 8. Brazil • Clicking the tongue and shaking the head indicates disagreement or disapproval. • The inverted American “OK” sign is an obscene gesture. • Wait to bring up the topics related to politics, poverty, religion, or the Rain Forest until trust has been established.
  • 9. Egypt • Right hand is designated for eating and the left for bodily hygiene. • Do not eat everything on your plate when dining. • It is rude to show the sole of your shoe. • Pork is not consumed by most Muslims (90% of population) – so do not serve it when you are hosting Muslims.
  • 10. England • Privacy is very important; do not stare. • Tipping at bars is rare. • Loud behavior (talking or shouting) in public is considered rude. • The victory sign with your palm facing in is considered vulgar. • Never cut in line.
  • 11. Israel • Public display of affection between members of the opposite sex is considered rude and offensive. • Avoid greeting, giving or receiving objects or handling money or food with your left hand. • The thumb’s up sign rude/obscene gesture by many. • Throughout the country greetings are very important . It is expected that you should enquire after the other person’s health, studies/work, family, and so on.
  • 12. Mexico • Hands on hips is a sign of hostility or anger. • When demonstrating the height of something, be aware that holding the palm face down is reserved for animals. • Making a V sign with your fingers is an obscene gesture. • Mexicans sometimes use a “psst-psst,” whistling or a kissing sound to catch another’s attention in public.
  • 13. India • Grasping the ears signifies sincerity or repentance. • Most all meetings generally begin with palms pressed together at around chest level and saying, “Namaste”. People usually nod or bow slightly as well. • It is common to remove one's shoes at places of worship, when visiting people's homes, and even in certain shops and businesses.
  • 14. France • Friends greet one another with kisses. The number of kisses also varies depending on the region of France. • Tapping the side of your nose with your index finger usually means that one is clever/smart. • Light and quick handshake; women offer hand first. • Drinking is a normal part of the meal and the social scene ; most people do not drink to get wasted. Regarding smoking, it is generally seen as a fashionable thing to do in French