This document provides an overview of how businesses can use Facebook effectively. It discusses important Facebook stats like daily user numbers and demographics. It then outlines a 7 step strategy for businesses: 1) Lurk and learn how others use Facebook 2) Determine what type of Facebook presence to create 3) Create a profile/page and get initial followers 4) Engage with customers and run contests 5) Create a content calendar 6) Learn how to properly post content 7) Consider running ads or promoting posts. The document emphasizes being authentic and social over just doing social media for the sake of it.

1. Facebook
for business
From basic to hands on.
ross@circlefive.com
@rossjwalker
about.me/rjwalker

2. What is Facebook?
Just something those darn
teenager’s use!

3. Some important stats
•50% of users log on once a day
•Average person has 130 friends (super users have more)
•30 Billion pieces of content every month
•Average user is on for 12 hours / month
•Average 20 minutes per visit
•Just over 50% of its users are on Mobile devices.
•The largest demographic is 25-34 year old
•The ratio to male (47%) and female (53%)
•Sales
•77% of B2C companies have sales from FB
•43% of B2B companies have sales from FB

4. How can I use it?
1.Can you use it?
2.Limitations
3.Strategy
4.Compliance
5. ??

5. Step 1
Listen - Lurk - Learn
Sign up, lurk, listen, watch and learn.
Like some competitors
Like your favorite brands
Did you participate in a contest.
Did you reshare?
Did you comment?
Did you ‘like’?
WHY?

6. Step 2
What should you use?
Profile Page Group
Built for people Built for entity Built for groups of people to
Has more security Must be started by a profile interact.
Only one per email Many people can admin Used for teams, hobby, some
One Billion of them Different interaction rules fans, unofficial.
Can friend and be friended Less security Can be open or closed
Most open interaction Gathers fans, not friends membership.
25 to get you vanity name
Gets custom tabs

7. Step 3
Log in!
Bottom right hand column, under ‘more’.
(Ross will now switch screens)
Create page, profile image, banner image, post of all
types.
Insights - reporting. Admins, privacy, dual identities.
Suggest to friends, get those first 25 quick.

8. Step 3
Family, Friends and fools.
Don’t DO social, go BE social.
Neighbors, vendors, customers, other owners,
network groups, chamber of commerce, insurnace
guy, mortgage guy, banker, barber.
Should I run a contest?

9. Step 4 - Engage and Earn
Make sure everything gets acknowledged
Set a schedule:
Minimum 2-3 times per week
Max of 10 per week.
Only at this level for sale, contest or other major
exception. Do not make this a habit.
Find your voice and then keep it.
Keep everyone updated. Don’t get set up for failure.

10. Planning
Plan ahead:
• Who will participate?
• What will be posted? (compliant)
• When can you post?
• When can you engage and reply?
Bonus tip!
• Where will you participate?
Find an example. Copy.
• What tools will be used?
• How do we measure success?
You are a human,
act like one!

11. Step 5 - What to post.

12. Step 5 - What to post.
Make a “Content Calendar”
New product Favorite Vendor
New employee How to...
Employee of month Local friend
Sale Awards / certifications
Coupon Baby birth
Questions! Special events
Jokes Email capture
Testimonial Interaction
Behind the scenes Customer snapshot
Video New location
Scavenger Hunt Job openings
FAQ Local events calendar
Current Events Special offer
Polls Call to action
Questions! Clearance
This day in history... 80/20 rule

13. Step 6 - How to post
?

14. Step 7 - Its not free?
Run an ad
Promote a post

15. Mobile
Don’t forget ... 50%
are on mobile.
They will NOT see
your ad or your
tab. They will not
visit your wall.
Clue: When they make a law about its use...

16. Examples
TheCoolHunter.net:
2.1 Million monthly site visits
186,000 Subscribers
788,000 Facebook Fans
Gone.

17. Best Practices
1. What happens in life, stays on line. Be
honest and authentic.
2. You do not have to follow, don't expect it.
3. Retweet, repost, share.
4. Reply and welcome others.
5. Capitalize and punctuate.
6. Don't YELL!
7. 85/15 Rule. Cocktail party rules.
8. If you mention, link and inform.
9. “If you don’t have something nice to say...”
10.Don’t bring home a dog you can’t feed.
11.Don’t be that guy.

18. Words of wisdom
Don’t DO social, BE social.
This is new and there is no guarantee or
silver bullet. It does work, find your groove
and run with it.
Own your content. Do not let Facebook be
the center of your world. Ok to start that
way, but get your hub asap.
Experiment, have fun, don’t forget profit!

19. Text ROSS to 801-752-0888
ross@circlefive.me
@rossjwalker