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LITA 
Forum 
– 
Albuquerque, 
NM 
7th 
November 
2014 
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
Richard Wallis – Technology Evangelist, OCLC 
@rjw 
Dan Scott – Systems Librarian, Laurentian University 
@denials
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
• Schema.org 
Agenda 
– 
What 
is 
it 
(Richard) 
• SchemaBibEx 
– 
Why 
& 
What 
(Richard) 
• Schema.org 
– 
In 
the 
wild 
(Dan) 
• Summary 
& 
Questions 
(Richard/Dan)
A 
bit 
of 
context….
Why 
Catalog?
Why 
Catalog? 
So 
we 
can 
find 
things
Why 
Catalog? 
So 
we 
can 
find 
things 
Why 
Share 
on 
the 
Web?
Why 
Catalog? 
So 
we 
can 
find 
things 
Why 
Share 
on 
the 
Web? 
So 
users 
can 
find 
our 
things
Where 
are 
our 
users?
Where 
are 
our 
users?
What 
is
HTML 
<div> 
<b>Name:</b> <span class="value">Mark Twain</span> 
</div>
HTML 
<div> 
<b>Name:</b> <span class="value">Mark Twain</span> 
</div> 
HTML 
+ 
RDFa 
<div vocab="http://schema.org/" typeof="Person"> 
<b>Name:</b> <span class="value" property="name">Mark Twain</span> 
</div>
HTML 
<div> 
<b>Name:</b> <span class="value">Mark Twain</span> 
</div> 
HTML 
+ 
RDFa 
<div vocab="http://schema.org/" typeof="Person"> 
<b>Name:</b> <span class="value" property="name">Mark Twain</span> 
</div> 
HTML 
+ 
MicroData
HTML 
<div> 
<b>Name:</b> <span class="value">Mark Twain</span> 
</div> 
HTML 
+ 
RDFa 
<div vocab="http://schema.org/" typeof="Person"> 
<b>Name:</b> <span class="value" property="name">Mark Twain</span> 
</div> 
HTML 
+ 
MicroData 
<div itemscope itemtype="http://schema.org/Person"> 
<b>Name:</b> <span class="value" itemProp="name">Mark Twain</span> 
</div>
HTML 
<div> 
<b>Name:</b> <span class="value">Mark Twain</span> 
</div> 
HTML 
+ 
RDFa 
<div vocab="http://schema.org/" typeof="Person"> 
<b>Name:</b> <span class="value" property="name">Mark Twain</span> 
</div> 
HTML 
+ 
MicroData 
<div itemscope itemtype="http://schema.org/Person"> 
<b>Name:</b> <span class="value" itemProp="name">Mark Twain</span> 
</div>
HTML 
<div> 
<b>Name:</b> <span class="value">Mark Twain</span> 
</div> 
HTML 
+ 
RDFa 
<div vocab="http://schema.org/" typeof="Person"> 
<b>Name:</b> <span class="value" property="name">Mark Twain</span> 
</div> 
HTML 
+ 
MicroData 
<div itemscope itemtype="http://schema.org/Person"> 
<b>Name:</b> <span class="value" itemProp="name">Mark Twain</span> 
</div> 
Schema.org 
A 
Vocabulary
25% Of Web 
Use Schema.org 
markup!
Summer 
2012
Summer 
2012 
A 
year 
old
Summer 
2012 
A 
year 
old 
Just 
published 
Schema.org 
For 
300M+ 
Bib 
records
Summer 
2012 
A 
year 
old 
Just 
published 
Schema.org 
For 
300M+ 
Bib 
records
Summer 
2012 
A 
year 
old 
Just 
published 
Schema.org 
For 
300M+ 
Bib 
records
Summer 
2012 
A 
year 
old 
Just 
published 
Schema.org 
For 
300M+ 
Bib 
records 
Schema.org 
for 
bibliographic 
data 
?
Summer 
2012 
A 
year 
old 
Just 
published 
Schema.org 
For 
300M+ 
Bib 
records 
Schema.org 
for 
bibliographic 
data 
? 
Great 
idea 
but 
not 
quite 
good 
enough 
yet…
September 
2012
September 
2012
Challenges
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema 
o Not 
looking 
for 
my 
favorite 
MARC 
tag 
or 
value
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema 
o Not 
looking 
for 
my 
favorite 
MARC 
tag 
or 
value 
oWhat 
else 
is 
‘needed’ 
to 
describe 
a 
resource
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema 
o Not 
looking 
for 
my 
favorite 
MARC 
tag 
or 
value 
oWhat 
else 
is 
‘needed’ 
to 
describe 
a 
resource 
• Describing 
to 
the 
world
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema 
o Not 
looking 
for 
my 
favorite 
MARC 
tag 
or 
value 
oWhat 
else 
is 
‘needed’ 
to 
describe 
a 
resource 
• Describing 
to 
the 
world 
• FRBR!
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema 
o Not 
looking 
for 
my 
favorite 
MARC 
tag 
or 
value 
oWhat 
else 
is 
‘needed’ 
to 
describe 
a 
resource 
• Describing 
to 
the 
world 
• FRBR! 
• Assuming 
we 
are 
different
Challenges 
• Most 
from 
a 
rich 
metadata 
background 
✔ 
• Most 
from 
a 
rich 
metadata 
background 
✗ 
• Discovering 
what 
was 
missing 
from 
Schema 
o Not 
looking 
for 
my 
favorite 
MARC 
tag 
or 
value 
oWhat 
else 
is 
‘needed’ 
to 
describe 
a 
resource 
• Describing 
to 
the 
world 
• FRBR! 
• Assuming 
we 
are 
different 
• What 
else 
is 
going 
on 
in 
Schema.org
SchemaBibEx 
Achievements
SchemaBibEx 
Achievements 
• Proposals
SchemaBibEx 
Achievements 
• Proposals 
o Citation
SchemaBibEx 
Achievements 
• Proposals 
o Citation 
o Offer 
▪ “… to sell tickets … or to loan a book.”
SchemaBibEx 
Achievements 
• Proposals 
o Citation 
o Offer 
▪ “… to sell tickets … or to loan a book.” 
o Work 
Relationships 
▪ workExample exampleOfWork
SchemaBibEx 
Achievements 
• Proposals 
o Citation 
o Offer 
▪ “… to sell tickets … or to loan a book.” 
o Work 
Relationships 
▪ workExample exampleOfWork 
o Periodicals, 
Articles 
& 
Multi-­‐volume 
Works 
▪ Periodical PublicationIssue PublicationVolume 
▪ issn pageStart pageEnd pagination 
▪ hasPart isPartOf
SchemaBibEx 
Achievements 
• Proposals 
o Citation 
o Offer 
▪ “… to sell tickets … or to loan a book.” 
o Work 
Relationships 
▪ workExample exampleOfWork 
o Periodicals, 
Articles 
& 
Multi-­‐volume 
Works 
▪ Periodical PublicationIssue PublicationVolume 
▪ issn pageStart pageEnd pagination 
▪ hasPart isPartOf 
• Recipes 
& 
Guidelines
SchemaBibEx 
Achievements 
• Proposals 
o Citation 
o Offer 
▪ “… to sell tickets … or to loan a book.” 
o Work 
Relationships 
▪ workExample exampleOfWork 
o Periodicals, 
Articles 
& 
Multi-­‐volume 
Works 
▪ Periodical PublicationIssue PublicationVolume 
▪ issn pageStart pageEnd pagination 
▪ hasPart isPartOf 
• Recipes 
& 
Guidelines 
• Recognition 
/ 
Discussion
Schema.org 
– 
An 
OCLC 
Story..
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST 
• Content 
Negotiated 
RDF/XML, 
JSON, 
Turtle, 
Triples
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST 
• Content 
Negotiated 
RDF/XML, 
JSON, 
Turtle, 
Triples 
• Open 
Data 
License
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST 
• Content 
Negotiated 
RDF/XML, 
JSON, 
Turtle, 
Triples 
• Open 
Data 
License
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST 
• Content 
Negotiated 
RDF/XML, 
JSON, 
Turtle, 
Triples 
• Open 
Data 
License
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST 
• Content 
Negotiated 
RDF/XML, 
JSON, 
Turtle, 
Triples 
• Open 
Data 
License 
2013 
• Track 
Schema 
Bib 
Extend 
proposals
Schema.org 
– 
An 
OCLC 
Story.. 
2012 
• WorldCat.org 
• 300 
Million+ 
Resources 
released 
as 
Linked 
Data 
• Persistent 
URIs 
• RDFa 
+ 
Schema.org 
• Links 
to 
VIAF, 
Dewey, 
LCSH, 
LCNAF, 
FAST 
• Content 
Negotiated 
RDF/XML, 
JSON, 
Turtle, 
Triples 
• Open 
Data 
License 
2013 
• Track 
Schema 
Bib 
Extend 
proposals 
• Identify 
the 
entities…
library 
data: 
stored 
as 
records 
author location 
edition 
holding 
title 
source 
classification 
publisher 
ISBN 
date 
of 
publication
library 
data: 
stored 
as 
records 
person place 
author location 
edition 
object 
holding 
title 
source 
concept 
classification 
organization 
publisher 
ISBN 
date 
of 
publication
library 
data: 
stored 
as 
entities 
person place 
object concept 
organization work
library 
data: 
stored 
as 
entities 
in 
a 
graph 
of 
relationships 
person place 
object concept 
organization work
WorldCat 
Works
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records 
• Schema.org
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records 
• Schema.org 
• RDF 
Data 
formats 
– 
RDF/XML, 
Turtle, 
Triples, 
JSON-­‐LD
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records 
• Schema.org 
• RDF 
Data 
formats 
– 
RDF/XML, 
Turtle, 
Triples, 
JSON-­‐LD 
• Links 
to 
WorldCat 
manifestations
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records 
• Schema.org 
• RDF 
Data 
formats 
– 
RDF/XML, 
Turtle, 
Triples, 
JSON-­‐LD 
• Links 
to 
WorldCat 
manifestations 
• Links 
to 
LCSH, 
LCNAF, 
VIAF, 
FAST
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records 
• Schema.org 
• RDF 
Data 
formats 
– 
RDF/XML, 
Turtle, 
Triples, 
JSON-­‐LD 
• Links 
to 
WorldCat 
manifestations 
• Links 
to 
LCSH, 
LCNAF, 
VIAF, 
FAST 
• Open 
Data 
license
WorldCat 
Works 
• 197+ 
million 
Work 
descriptions 
and 
URIs 
• Mined 
from 
WorldCat 
records 
• Schema.org 
• RDF 
Data 
formats 
– 
RDF/XML, 
Turtle, 
Triples, 
JSON-­‐LD 
• Links 
to 
WorldCat 
manifestations 
• Links 
to 
LCSH, 
LCNAF, 
VIAF, 
FAST 
• Open 
Data 
license 
• Released 
April 
2014
The 
OCLC 
Approach
The 
OCLC 
Approach 
Identify 
the 
entities 
in 
your 
data
The 
OCLC 
Approach 
Identify 
the 
entities 
in 
your 
data 
First, 
model 
what 
is 
if 
interest 
to 
the 
Web
The 
OCLC 
Approach 
Identify 
the 
entities 
in 
your 
data 
First, 
model 
what 
is 
if 
interest 
to 
the 
Web 
Share 
the 
way 
the 
Web 
does
OCLC 
Entity 
Based 
Data 
Strategy
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
2010 
Publish 
Linked 
Data
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
2012 
– 
using 
Schema.org 
2010
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
2010 
2012 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
2010 
2012 
2013 
2014
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
2010 
2012 
2013 
2014
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
2010 
2012 
2013 
2014
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
2010 
2012 
2013 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
2013
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢New 
Services 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
OCLC 
Entity 
Based 
Data 
Strategy 
✓VIAF, 
ISNI, 
FAST 
Publish 
Linked 
Data 
✓WorldCat.org 
Linked 
Data 
Release 
– 
using 
Schema.org 
✓Data 
mining 
of 
WorldCat 
resources 
✓WorldCat 
Works 
Released 
✓Schema.org 
added 
to 
VIAF 
RDF 
✓WorldCat 
Discovery 
API 
Returns 
Schema.org 
RDF 
(Beta) 
✓ 
2010 
2012 
2014 
➢Application 
Integration 
➢WorldCat 
Discovery 
➢Analytics 
➢Discovery 
API 
➢Cataloging 
2015 
➢More 
Entities 
Released 
➢Person 
➢Organization 
➢Event 
➢Concept 
➢New 
Products 
➢Continuing 
Evangelism 
➢New 
Services 
➢Continuing 
Innovation 
2013 
2016
http://http://stuff.coffeecode.net/2014/lita_forum
Schema.org: 
Summary
• A 
Schema.org: 
Summary 
de 
facto 
vocabulary 
on 
the 
web 
– Embedded 
in 
the 
html 
– Can 
also 
be 
served 
as 
RDF 
– Backed 
by 
Google, 
Bing, 
Yahoo!, 
Yandex 
– Powers 
their 
Knowledge 
Graphs 
– Not 
exclusive 
to 
the 
search 
engines 
• The 
way 
to 
syndicate 
with 
the 
search 
engines 
– Where 
our 
users 
are 
– Delivering 
[understandable] 
bibliographic 
description 
– Providing 
holding 
information
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
• Visibility 
on 
the 
Web
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
• Visibility 
on 
the 
Web 
• Direct 
syndication 
of 
resources
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
• Visibility 
on 
the 
Web 
• Direct 
syndication 
of 
resources 
• Live 
holdings
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
• Visibility 
on 
the 
Web 
• Direct 
syndication 
of 
resources 
• Live 
holdings 
• Your 
resources 
where 
your 
users 
are
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
• Visibility 
on 
the 
Web 
• Direct 
syndication 
of 
resources 
• Live 
holdings 
• Your 
resources 
where 
your 
users 
are 
• Relevance 
on 
the 
Web
LITA 
Forum 
– 
Albuquerque, 
NM 
7th 
November 
2014 
Schema.org: 
What 
It 
Means 
For 
You 
and 
Your 
Library 
Richard 
Wallis 
– 
Technology 
Evangelist, 
OCLC 
@rjw 
http://slideshare.net/rjw 
Dan 
Scott 
– 
Systems 
Librarian, 
Laurentian 
University 
@denials 
http://http://stuff.coffeecode.net/2014/lita_forum

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Schema.org: What It Means For You and Your Library

  • 1. LITA Forum – Albuquerque, NM 7th November 2014 Schema.org: What It Means For You and Your Library Richard Wallis – Technology Evangelist, OCLC @rjw Dan Scott – Systems Librarian, Laurentian University @denials
  • 2. Schema.org: What It Means For You and Your Library • Schema.org Agenda – What is it (Richard) • SchemaBibEx – Why & What (Richard) • Schema.org – In the wild (Dan) • Summary & Questions (Richard/Dan)
  • 3. A bit of context….
  • 4.
  • 6. Why Catalog? So we can find things
  • 7. Why Catalog? So we can find things Why Share on the Web?
  • 8. Why Catalog? So we can find things Why Share on the Web? So users can find our things
  • 9.
  • 10. Where are our users?
  • 11. Where are our users?
  • 12.
  • 14.
  • 15. HTML <div> <b>Name:</b> <span class="value">Mark Twain</span> </div>
  • 16. HTML <div> <b>Name:</b> <span class="value">Mark Twain</span> </div> HTML + RDFa <div vocab="http://schema.org/" typeof="Person"> <b>Name:</b> <span class="value" property="name">Mark Twain</span> </div>
  • 17. HTML <div> <b>Name:</b> <span class="value">Mark Twain</span> </div> HTML + RDFa <div vocab="http://schema.org/" typeof="Person"> <b>Name:</b> <span class="value" property="name">Mark Twain</span> </div> HTML + MicroData
  • 18. HTML <div> <b>Name:</b> <span class="value">Mark Twain</span> </div> HTML + RDFa <div vocab="http://schema.org/" typeof="Person"> <b>Name:</b> <span class="value" property="name">Mark Twain</span> </div> HTML + MicroData <div itemscope itemtype="http://schema.org/Person"> <b>Name:</b> <span class="value" itemProp="name">Mark Twain</span> </div>
  • 19. HTML <div> <b>Name:</b> <span class="value">Mark Twain</span> </div> HTML + RDFa <div vocab="http://schema.org/" typeof="Person"> <b>Name:</b> <span class="value" property="name">Mark Twain</span> </div> HTML + MicroData <div itemscope itemtype="http://schema.org/Person"> <b>Name:</b> <span class="value" itemProp="name">Mark Twain</span> </div>
  • 20. HTML <div> <b>Name:</b> <span class="value">Mark Twain</span> </div> HTML + RDFa <div vocab="http://schema.org/" typeof="Person"> <b>Name:</b> <span class="value" property="name">Mark Twain</span> </div> HTML + MicroData <div itemscope itemtype="http://schema.org/Person"> <b>Name:</b> <span class="value" itemProp="name">Mark Twain</span> </div> Schema.org A Vocabulary
  • 21.
  • 22. 25% Of Web Use Schema.org markup!
  • 24. Summer 2012 A year old
  • 25. Summer 2012 A year old Just published Schema.org For 300M+ Bib records
  • 26. Summer 2012 A year old Just published Schema.org For 300M+ Bib records
  • 27. Summer 2012 A year old Just published Schema.org For 300M+ Bib records
  • 28. Summer 2012 A year old Just published Schema.org For 300M+ Bib records Schema.org for bibliographic data ?
  • 29. Summer 2012 A year old Just published Schema.org For 300M+ Bib records Schema.org for bibliographic data ? Great idea but not quite good enough yet…
  • 33. Challenges • Most from a rich metadata background ✔
  • 34. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗
  • 35. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema
  • 36. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema o Not looking for my favorite MARC tag or value
  • 37. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema o Not looking for my favorite MARC tag or value oWhat else is ‘needed’ to describe a resource
  • 38. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema o Not looking for my favorite MARC tag or value oWhat else is ‘needed’ to describe a resource • Describing to the world
  • 39. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema o Not looking for my favorite MARC tag or value oWhat else is ‘needed’ to describe a resource • Describing to the world • FRBR!
  • 40. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema o Not looking for my favorite MARC tag or value oWhat else is ‘needed’ to describe a resource • Describing to the world • FRBR! • Assuming we are different
  • 41. Challenges • Most from a rich metadata background ✔ • Most from a rich metadata background ✗ • Discovering what was missing from Schema o Not looking for my favorite MARC tag or value oWhat else is ‘needed’ to describe a resource • Describing to the world • FRBR! • Assuming we are different • What else is going on in Schema.org
  • 44. SchemaBibEx Achievements • Proposals o Citation
  • 45. SchemaBibEx Achievements • Proposals o Citation o Offer ▪ “… to sell tickets … or to loan a book.”
  • 46. SchemaBibEx Achievements • Proposals o Citation o Offer ▪ “… to sell tickets … or to loan a book.” o Work Relationships ▪ workExample exampleOfWork
  • 47. SchemaBibEx Achievements • Proposals o Citation o Offer ▪ “… to sell tickets … or to loan a book.” o Work Relationships ▪ workExample exampleOfWork o Periodicals, Articles & Multi-­‐volume Works ▪ Periodical PublicationIssue PublicationVolume ▪ issn pageStart pageEnd pagination ▪ hasPart isPartOf
  • 48. SchemaBibEx Achievements • Proposals o Citation o Offer ▪ “… to sell tickets … or to loan a book.” o Work Relationships ▪ workExample exampleOfWork o Periodicals, Articles & Multi-­‐volume Works ▪ Periodical PublicationIssue PublicationVolume ▪ issn pageStart pageEnd pagination ▪ hasPart isPartOf • Recipes & Guidelines
  • 49. SchemaBibEx Achievements • Proposals o Citation o Offer ▪ “… to sell tickets … or to loan a book.” o Work Relationships ▪ workExample exampleOfWork o Periodicals, Articles & Multi-­‐volume Works ▪ Periodical PublicationIssue PublicationVolume ▪ issn pageStart pageEnd pagination ▪ hasPart isPartOf • Recipes & Guidelines • Recognition / Discussion
  • 50. Schema.org – An OCLC Story..
  • 51. Schema.org – An OCLC Story.. 2012 • WorldCat.org
  • 52. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data
  • 53. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs
  • 54. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org
  • 55. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST
  • 56. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST • Content Negotiated RDF/XML, JSON, Turtle, Triples
  • 57. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST • Content Negotiated RDF/XML, JSON, Turtle, Triples • Open Data License
  • 58. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST • Content Negotiated RDF/XML, JSON, Turtle, Triples • Open Data License
  • 59. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST • Content Negotiated RDF/XML, JSON, Turtle, Triples • Open Data License
  • 60. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST • Content Negotiated RDF/XML, JSON, Turtle, Triples • Open Data License 2013 • Track Schema Bib Extend proposals
  • 61. Schema.org – An OCLC Story.. 2012 • WorldCat.org • 300 Million+ Resources released as Linked Data • Persistent URIs • RDFa + Schema.org • Links to VIAF, Dewey, LCSH, LCNAF, FAST • Content Negotiated RDF/XML, JSON, Turtle, Triples • Open Data License 2013 • Track Schema Bib Extend proposals • Identify the entities…
  • 62. library data: stored as records author location edition holding title source classification publisher ISBN date of publication
  • 63. library data: stored as records person place author location edition object holding title source concept classification organization publisher ISBN date of publication
  • 64. library data: stored as entities person place object concept organization work
  • 65. library data: stored as entities in a graph of relationships person place object concept organization work
  • 67. WorldCat Works • 197+ million Work descriptions and URIs
  • 68. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records
  • 69. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records • Schema.org
  • 70. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records • Schema.org • RDF Data formats – RDF/XML, Turtle, Triples, JSON-­‐LD
  • 71. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records • Schema.org • RDF Data formats – RDF/XML, Turtle, Triples, JSON-­‐LD • Links to WorldCat manifestations
  • 72. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records • Schema.org • RDF Data formats – RDF/XML, Turtle, Triples, JSON-­‐LD • Links to WorldCat manifestations • Links to LCSH, LCNAF, VIAF, FAST
  • 73. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records • Schema.org • RDF Data formats – RDF/XML, Turtle, Triples, JSON-­‐LD • Links to WorldCat manifestations • Links to LCSH, LCNAF, VIAF, FAST • Open Data license
  • 74. WorldCat Works • 197+ million Work descriptions and URIs • Mined from WorldCat records • Schema.org • RDF Data formats – RDF/XML, Turtle, Triples, JSON-­‐LD • Links to WorldCat manifestations • Links to LCSH, LCNAF, VIAF, FAST • Open Data license • Released April 2014
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 81. The OCLC Approach Identify the entities in your data
  • 82. The OCLC Approach Identify the entities in your data First, model what is if interest to the Web
  • 83. The OCLC Approach Identify the entities in your data First, model what is if interest to the Web Share the way the Web does
  • 84. OCLC Entity Based Data Strategy
  • 85. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST 2010 Publish Linked Data
  • 86. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release 2012 – using Schema.org 2010
  • 87. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources 2010 2012 2013
  • 88. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released 2010 2012 2013 2014
  • 89. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF 2010 2012 2013 2014
  • 90. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) 2010 2012 2013 2014
  • 91. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) 2010 2012 2013 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015
  • 92. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept 2013
  • 93. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢New Services 2013 2016
  • 94. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 95. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 96. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 97. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 98. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 99. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 100. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 101. OCLC Entity Based Data Strategy ✓VIAF, ISNI, FAST Publish Linked Data ✓WorldCat.org Linked Data Release – using Schema.org ✓Data mining of WorldCat resources ✓WorldCat Works Released ✓Schema.org added to VIAF RDF ✓WorldCat Discovery API Returns Schema.org RDF (Beta) ✓ 2010 2012 2014 ➢Application Integration ➢WorldCat Discovery ➢Analytics ➢Discovery API ➢Cataloging 2015 ➢More Entities Released ➢Person ➢Organization ➢Event ➢Concept ➢New Products ➢Continuing Evangelism ➢New Services ➢Continuing Innovation 2013 2016
  • 104. • A Schema.org: Summary de facto vocabulary on the web – Embedded in the html – Can also be served as RDF – Backed by Google, Bing, Yahoo!, Yandex – Powers their Knowledge Graphs – Not exclusive to the search engines • The way to syndicate with the search engines – Where our users are – Delivering [understandable] bibliographic description – Providing holding information
  • 105. Schema.org: What It Means For You and Your Library
  • 106. Schema.org: What It Means For You and Your Library • Visibility on the Web
  • 107. Schema.org: What It Means For You and Your Library • Visibility on the Web • Direct syndication of resources
  • 108. Schema.org: What It Means For You and Your Library • Visibility on the Web • Direct syndication of resources • Live holdings
  • 109. Schema.org: What It Means For You and Your Library • Visibility on the Web • Direct syndication of resources • Live holdings • Your resources where your users are
  • 110. Schema.org: What It Means For You and Your Library • Visibility on the Web • Direct syndication of resources • Live holdings • Your resources where your users are • Relevance on the Web
  • 111. LITA Forum – Albuquerque, NM 7th November 2014 Schema.org: What It Means For You and Your Library Richard Wallis – Technology Evangelist, OCLC @rjw http://slideshare.net/rjw Dan Scott – Systems Librarian, Laurentian University @denials http://http://stuff.coffeecode.net/2014/lita_forum