Presentation to DCMI 2015 in São Paulo, Brazil. 2nd September 2015

1. DCMI – São Paulo – September 2015
Schema.org
An Extending Influence
Richard Wallis
Technology Evangelist
richard.wallis@dataliberate.com
@rjw

2. Independent Consultant, Evangelist & Founder
Data Liberate
Richard Wallis

3. Independent Consultant, Evangelist & Founder
Data Liberate
Chair of:
• Schema Bib Extend W3C Community Group
Richard Wallis

4. Independent Consultant, Evangelist & Founder
Data Liberate
Chair of:
• Schema Bib Extend W3C Community Group
• Schema.org for bibliographic data
• bib.schema.org
Richard Wallis

5. Independent Consultant, Evangelist & Founder
Data Liberate
Chair of:
• Schema Bib Extend W3C Community Group
• Schema.org for bibliographic data
• bib.schema.org
• BiblioGraph.net
• Bibliographic Schema.org extension vocabulary
Richard Wallis

6. Independent Consultant, Evangelist & Founder
Data Liberate
Chair of:
• Schema Bib Extend W3C Community Group
• Schema.org for bibliographic data
• bib.schema.org
• BiblioGraph.net
• Bibliographic Schema.org extension vocabulary
• Schema Architypes W3C Community Group
• Schema.org for archives data
• archives.schema.org ?
Richard Wallis

7. Independent Consultant, Evangelist & Founder
Data Liberate
Currently Working With:
Chair of:
• Schema Bib Extend W3C Community Group
• Schema.org for bibliographic data
• bib.schema.org
• BiblioGraph.net
• Bibliographic Schema.org extension vocabulary
• Schema Architypes W3C Community Group
• Schema.org for archives data
• archives.schema.org ?
Richard Wallis

8. Independent Consultant, Evangelist & Founder
Data Liberate
Currently Working With:
• OCLC
Chair of:
• Schema Bib Extend W3C Community Group
• Schema.org for bibliographic data
• bib.schema.org
• BiblioGraph.net
• Bibliographic Schema.org extension vocabulary
• Schema Architypes W3C Community Group
• Schema.org for archives data
• archives.schema.org ?
Richard Wallis

9. Independent Consultant, Evangelist & Founder
Data Liberate
Currently Working With:
• OCLC
• Google – on the Schema.org site and vocabulary
Chair of:
• Schema Bib Extend W3C Community Group
• Schema.org for bibliographic data
• bib.schema.org
• BiblioGraph.net
• Bibliographic Schema.org extension vocabulary
• Schema Architypes W3C Community Group
• Schema.org for archives data
• archives.schema.org ?
Richard Wallis

10. AND THE COMMON THEME IS…

11. AND THE COMMON THEME IS…

13. A general purpose
vocabulary for describing
things on the web

14. A general purpose
vocabulary for describing
things on the web

16. • Launched in 2011

17. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex

18. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex
• It’s RDF!
<http://example.com/x> typeof <schema:Book>

19. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex
• It’s RDF!
<http://example.com/x> typeof <schema:Book>
• Microdata & RDFa – Shared by embedding in site HTML
<div typeof="Book" resource="http://worldcat.org/oclc/5769">
<span property="name">War and Peace</span>

20. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex
• It’s RDF!
<http://example.com/x> typeof <schema:Book>
• Microdata & RDFa – Shared by embedding in site HTML
<div typeof="Book" resource="http://worldcat.org/oclc/5769">
<span property="name">War and Peace</span>
- More recently JSON-LD
<script type="application/ld+json">

21. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex
• It’s RDF!
<http://example.com/x> typeof <schema:Book>
• Microdata & RDFa – Shared by embedding in site HTML
<div typeof="Book" resource="http://worldcat.org/oclc/5769">
<span property="name">War and Peace</span>
- More recently JSON-LD
<script type="application/ld+json">
• Coverage – what needs describing

22. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex
• It’s RDF!
<http://example.com/x> typeof <schema:Book>
• Microdata & RDFa – Shared by embedding in site HTML
<div typeof="Book" resource="http://worldcat.org/oclc/5769">
<span property="name">War and Peace</span>
- More recently JSON-LD
<script type="application/ld+json">
• Coverage – what needs describing
- CreativeWork, Event, Organization, Person, Place, Product, …

23. • Launched in 2011
• Backed by Google, Bing, Yahoo!
- Soon joined by Yandex
• It’s RDF!
<http://example.com/x> typeof <schema:Book>
• Microdata & RDFa – Shared by embedding in site HTML
<div typeof="Book" resource="http://worldcat.org/oclc/5769">
<span property="name">War and Peace</span>
- More recently JSON-LD
<script type="application/ld+json">
• Coverage – what needs describing
- CreativeWork, Event, Organization, Person, Place, Product, …
• Supporting website & community – W3C + Github

32. 330 MILLION BIBLIOGRAPHIC
RESOURCES

33. 330 MILLION BIBLIOGRAPHIC
RESOURCESSCHEMA.ORG LINKED
DATA ADDED IN 2012

34. Working with Linked Data highlights the
Entities and Relationships
in your data

35. Working with Linked Data highlights the
Entities and Relationships
in your data
person place
object concept
organization work

36. Working with Linked Data highlights the
Entities and Relationships
in your data
person place
object concept
organization work

37. Record
Title:
"War
and
Peace"
Author:
"Leo
Tolstoy
1828-­‐1910"
ISBN:
0307266931
Type:
Work
Name:
"War
and
Peace"
Author:
http://worldcat.org/entity/person/id/1234
Entity
(http://worldcat.org/entity/work/id/115206288)

38. Record
Title:
"War
and
Peace"
Author:
"Leo
Tolstoy
1828-­‐1910"
ISBN:
0307266931
Type:
Work
Name:
"War
and
Peace"
Author:
http://worldcat.org/entity/person/id/1234
Entity
(http://worldcat.org/entity/work/id/115206288)

39. Record
Title:
"War
and
Peace"
Author:
"Leo
Tolstoy
1828-­‐1910"
ISBN:
0307266931
Type:
Work
Name:
"War
and
Peace"
Author:
http://worldcat.org/entity/person/id/1234
Entity
(http://worldcat.org/entity/work/id/115206288)
Type:
Person
Name:
"Leo
Tolstoy
"
Born:
1828
Died:
1910
Birthplace:
http://worldcat.org/entity/place/id/8976
Entity
(http://worldcat.org/entity/person/id/1234)
⤵

40. Record
Title:
"War
and
Peace"
Author:
"Leo
Tolstoy
1828-­‐1910"
ISBN:
0307266931
Type:
Work
Name:
"War
and
Peace"
Author:
http://worldcat.org/entity/person/id/1234
Entity
(http://worldcat.org/entity/work/id/115206288)
Type:
Person
Name:
"Leo
Tolstoy
"
Born:
1828
Died:
1910
Birthplace:
http://worldcat.org/entity/place/id/8976
Entity
(http://worldcat.org/entity/person/id/1234)
Type:
Place
Name:
"Yasnaya
Polyana"
SameAs:
http://geonames.org/468686
Entity
(http://worldcat.org/entity/place/id/8976)
⤵
⤵
⟶

53. • Foundation
for
the
future
of
bibliographic
description

54. • Foundation
for
the
future
of
bibliographic
description
• Eventual
replacement
for
Marc
21

55. • Foundation
for
the
future
of
bibliographic
description
• Eventual
replacement
for
Marc
21
• Identify
information
entities

56. • Foundation
for
the
future
of
bibliographic
description
• Eventual
replacement
for
Marc
21
• Identify
information
entities
• Conversion
from
Marc

57. • Foundation
for
the
future
of
bibliographic
description
• Eventual
replacement
for
Marc
21
• Identify
information
entities
• Conversion
from
Marc
• Publish
in
RDF
–
Linked
Data

58. • Foundation
for
the
future
of
bibliographic
description
• Eventual
replacement
for
Marc
21
• Identify
information
entities
• Conversion
from
Marc
• Publish
in
RDF
–
Linked
Data
• White
Paper
Common Ground: Exploring Compatibilities between the
Linked Data Models of the Library of Congress and OCLC
http://oc.lc/CommonGround

59. Contest?

60. Contest?No Contest!

61. Contest?No Contest!
Use appropriate vocabularies
for your data

62. Contest?No Contest!
Use appropriate vocabularies
for your data
Schema.org: to share with the web

64. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

65. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

66. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

67. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

68. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

69. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

70. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

71. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

72. 640 Types (Classes)
988 Properties
Used by 10 million+ domains

73. 640 Types (Classes)
988 Properties
But what if it does not cover my things?
Used by 10 million+ domains

74. Extending Schema.org

75. Extending Schema.org
www.w3.org/community/schemabibex

76. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community

77. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members

78. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements

79. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements
- less-commercial wording

80. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements
- less-commercial wording
- Citation

81. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements
- less-commercial wording
- Citation
- Work Relationships

82. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements
- less-commercial wording
- Citation
- Work Relationships
- Periodicals

83. Extending Schema.org
www.w3.org/community/schemabibex
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements
- less-commercial wording
- Citation
- Work Relationships
- Periodicals
- Multi-volume works

84. Extending Schema.org
Schema Bib Extend
• W3C Community
• 80 plus members
• Proposed enhancements
- less-commercial wording
- Citation
- Work Relationships
- Periodicals
- Multi-volume works
But what if it still does not cover my things?

85. Extending Schema.org

86. Extending Schema.org
You could build your own extension

87. Extending Schema.org

88. Extending Schema.org
… from May 2015

89. Extending Schema.org

90. Extending Schema.org
Reviewed / Hosted Extensions

91. Extending Schema.org
Reviewed / Hosted Extensions

92. Extending Schema.org
Reviewed / Hosted Extensions

93. Extending Schema.org
Reviewed / Hosted Extensions

94. Extending Schema.org
Reviewed / Hosted Extensions

95. Extending Schema.org
Reviewed / Hosted Extensions

96. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community

97. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community
• auto.schema.org
- W3C Automotive Ontology Working Group

98. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community
• auto.schema.org
- W3C Automotive Ontology Working Group
- Other potential hosted extensions
- health.schema.org
- archives.schema.org
- fibo.schema.org

99. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community
• auto.schema.org
- W3C Automotive Ontology Working Group
- Other potential hosted extensions
- health.schema.org
- archives.schema.org
- fibo.schema.org
• Proposed & managed by domain focused groups

100. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community
• auto.schema.org
- W3C Automotive Ontology Working Group
- Other potential hosted extensions
- health.schema.org
- archives.schema.org
- fibo.schema.org
• Proposed & managed by domain focused groups
• Hosted on the Schema.org site

101. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community
• auto.schema.org
- W3C Automotive Ontology Working Group
- Other potential hosted extensions
- health.schema.org
- archives.schema.org
- fibo.schema.org
• Proposed & managed by domain focused groups
• Hosted on the Schema.org site
• Shared in Github

102. Extending Schema.org
Reviewed / Hosted Extensions
Hosted Extensions:
• bib.schema.org
- W3C Schema Bib Extend Community
• auto.schema.org
- W3C Automotive Ontology Working Group
- Other potential hosted extensions
- health.schema.org
- archives.schema.org
- fibo.schema.org
• Proposed & managed by domain focused groups
• Hosted on the Schema.org site
• Shared in Github
• Reviewed by the community

103. Extending Schema.org
External Extensions

104. Extending Schema.org
External Extensions
• Created & managed by domain focused groups
• Extension specific namespace

105. Extending Schema.org
External Extensions
• Created & managed by domain focused groups
• Extension specific namespace
• Schema.org core to the vocabulary

106. Extending Schema.org
External Extensions
• Created & managed by domain focused groups
• Extension specific namespace
• Schema.org core to the vocabulary
• Encouraged to use schema.org OS software

107. Extending Schema.org
External Extensions
• Created & managed by domain focused groups
• Extension specific namespace
• Schema.org core to the vocabulary
• Encouraged to use schema.org OS software
• Hosted on extension site

108. Extending Schema.org
External Extensions
• Created & managed by domain focused groups
• Extension specific namespace
• Schema.org core to the vocabulary
• Encouraged to use schema.org OS software
• Hosted on extension site
• BiblioGraph.net an early example

109. Extending Schema.org
External Extensions
• Created & managed by domain focused groups
• Extension specific namespace
• Schema.org core to the vocabulary
• Encouraged to use schema.org OS software
• Hosted on extension site
• BiblioGraph.net an early example
- Launched prior to mechanism announcement

111. • Used by millions of domains

112. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex

113. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups

114. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web

115. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF

116. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD

117. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD
• Set your data in a web context

118. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD
• Set your data in a web context
• Aid discovery

119. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD
• Set your data in a web context
• Aid discovery
• Contribute to the Semantic Search infrastructure

120. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD
• Set your data in a web context
• Aid discovery
• Contribute to the Semantic Search infrastructure
• Domain specific extension mechanism

121. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD
• Set your data in a web context
• Aid discovery
• Contribute to the Semantic Search infrastructure
• Domain specific extension mechanism
• Complement - not replace - domain specific vocabularies

122. • Used by millions of domains
• Backed by Google, Bing, Yahoo!, Yandex
• W3C Community Groups
• A de facto vocabulary for sharing data on the web
• It’s RDF
• Choose your syntax – Microdata, RDFa, JSON-LD
• Set your data in a web context
• Aid discovery
• Contribute to the Semantic Search infrastructure
• Domain specific extension mechanism
• Complement - not replace - domain specific vocabularies
Do you have an extension in mind?

123. • Used by millions of domains

124. • Used by millions of domains
An Extending Influence
• schema.org
• http://www.w3.org/community/schemaorg
• http://github.com/schemaorg/schemaorg
• auto.schema.org
• http://www.w3.org/community/gao/
• bib.schema.org
• http://www.w3.org/community/schemabibex
• Others
• Archives - http://www.w3.org/community/architypes
• FIBO - http://www.edmcouncil.org/financialbusiness
• Health - https://www.w3.org/community/schemed/
• GS1 - http://www.gs1.org/
• …..

125. DCMI – São Paulo – September 2015
Schema.org
An Extending Influence
Richard Wallis
Technology Evangelist
richard.wallis@dataliberate.com
@rjw