1. Marketing in Venus :“The Guiding Principles”

2. “The Guiding Principles” Principle #1 Information technology carries more emotional message Principle #2 Most customers in this interactive world are WO-MEN Principle #3 Most competitive advantage are from “feel” benefits Principle #4 Customer insight is the best tool to find out the customers’ hidden needs Principle #5 Be intuitive, not interpretative Principle #6 Be proactive, not reactive Principle #7 Your brand must have charisma Principle #8 Emphaty has a significant contribution in service

3. Principle #1Information technology carries more emotional message

5. PT. Pos Indonesia vs. sms at Lebaran event

8. Because they were born to be focus, they cannot divide their mind cause the need of concentration (but David Beckam is NOT!)

9. But a man has their EYES “woman oriented man, a man that more easy to expressing their emotions and feelings “ David Beckam with his Personal Branding

10. Principle #3Most competitive advantage are from feel benefits

11. Principle #3Most competitive advantage are from feel benefits Alvin Tofler “ Technology become ultimate driver for any changes.. In the Farming era, you need MUSCLE In the Industrial era, you need MACHINE In the Information era, you need MIND but today you also need a eMOTION”

12. Principle #3Most competitive advantage are from feel benefits

13. Principle #4Customer insight is the best tool to find out customers’ hidden needs

19. Make a new Rules of the Games

21. It must be internaly understand in your company

23. Give your consumer personalized service

24. Service as a calling