If your organization delivers video at scale, streams live or recorded updates from company leadership, or provides e-learning assets, then the shifting video landscape will change the way you create and deliver video. This presentation discusses: - Where the enterprise video landscape is headed - Best practices for enterprise video solutions - Benefits of cloud-based video operations - Ways to leverage other cutting edge AWS services - How to manage, publish, and deliver personalized video to any device and any audience - Case study of how the DoD is using the Video Center to help soldiers connect anywhere in the world - Video Center on AWS and how to get started

1. Reimagine Your Video
Communications With
Video Center on AWS
June 7, 2018

2. Agenda
▸ Enterprise video landscape
▸ Typical use cases and best practices
▸ Why build on AWS Elemental Media Services
▸ Video Center on AWS
▸ Case study
▸ Video Center demo
▸ Q&A

3. Our Presenters!
Scott Woods
Senior Elemental Specialized
Solutions Architect
AWS Elemental
Alaaeldin El-Nattar
COO
Rivet Logic

4. The Enterprise Video
Landscape is Evolving

5. Enterprise video usage
is increasing, with
employees creating
and watching videos at
an increasingly higher
rate

6. Fundamental Changes In The Industry
Unification of Platforms
Consumers are looking to
extract more functionality out of
smaller set of enterprise
communication technologies
Undifferentiated solutions with
singular functions must evolve to
remain relevant
Enterprise technology companies
need to extend their capabilities to
differentiate their offerings
Integrate AWS services
complementary to enterprise video
such as object recognition,
automated transcription, translation
Better Efficiencies
Able to use new functionality
which make their usage of video
technologies more efficient
Delight consumers by rapidly
releasing enhancements which
increase usability and enable
process efficiencies
Understand and implement process
efficiencies enabled by new machine
learning solutions
AWS Media Services make it fast and
easy to prepare, process, and deliver
video in the cloud with pay-as-you-go
pricing. Resources scale automatically
with workflow complexity and audience
size.
Service Availability Anywhere on
Any Device at Scale
Cloud adoption enables
enterprise video services to be
available with minimal set up
Enterprise technology providers
must evolve their platforms to
embrace hybrid or all-cloud
solutions
AWS enables video technology
providers to adopt any of its services
via open APIs, partner and
marketplace programs
Adopting cloud where efficiencies
increase ROI. Possibly modify
operational and commercial models
when deploying cloud solutions
USER EXPECTATIONS BUSINESS CHANGE OPERATIONAL IMPLICATIONS CLOUD-BASED SOLUTIONS

7. Streaming platforms capture
content from frequently-used
enterprise communications
solutions and enable it for
one-to-many distribution
Interest In Integrating Streaming Solutions
Source: WR Enterprise Web Communications Survey, 4Q2017; n=2,004
90% of IT
respondents view
standardization on a
single platform as
“important.”
% OF ORGANIZATIONS THAT HAVE INTEREST IN INTEGRATION OF
STREAMING WITH SPECIFIED COMMUNICATIONS PLATFORM

8. Enterprise Video Use
Cases & Best Practices

9. Popular Internal Use Cases
▸ Employee learning / training
▸ Corporate communications
▸ Employee generated content
▸ Live broadcast of company events
▸ Recruiting and onboarding

10. Popular External Use Cases
▸ Brand awareness
▸ Sales
▸ Customer / partner training
▸ Lead-generation & nurturing
▸ Public events
▸ Help desk / customer service

11. 93% of organizations use video for
more than one use case.

12. Video Delivery Methods
▸ Video On Demand
(VOD)
▸ Live Video
▸ Live to VOD

13. Video On Demand (VOD)
▪ Video content libraries
▪ Available at any time
▪ By any device
▪ Across a range of networks and protocols

14. VOD Use Case Examples
Marketing Public Relations Investor Relations
Training and Classroom Product and Customer
Support
Internal Comms & News

15. Live Video
▪ Live event broadcasts
▪ Consumed by any device
▪ Across a range of networks and
protocols

16. Live Video Use Case Examples
Live EventLive Internal Comms & News Live Training

17. Live to VOD

18. Enterprise Video Requirements
Easy to Use Secure
Measured Branding, Control &
Flexibility
Searchable &
Personalized

19. Value-add Enterprise Requirements
Transcription Translation Auto-tagging
Digital Rights
Management
Clipping

20. Nonfunctional Requirements
BYOD Any
Network
Disconnected
Scalable Cost Effective

21. Why Build on
AWS Elemental
Media Services?

22. Businesses need the right tools to enable company-wide
video usage
▸ User friendly tools for video capture
▸ Simple publishing workflows
▸ Integration into existing platforms
▸ Single, centralized system
▸ Better search & discovery features
▸ Tools to watch and create videos on mobile
▸ Infrastructure and equipment

23. Conventional video technologies fall short because they...
▸ Are capital intensive
▸ Require complex resource planning
▸ Require continuous upgrades
▸ Require significant operational expense
▸ Are slow to address new and emerging standards

24. Shorten time-to-market,
test out new approaches
Automate the supply
chain
Global availability instantly,
with no commit
Build for one region and
you have built for “all”
Focus your resources on
your media needs
Stop maintaining data
centers
Video Infrastructure Migrating To The Cloud
Trade capital expense for
variable expense
Pay for media you store
and process as you go
Benefit from massive
economies of scale
AWS helps you adapt media
storage and compute needs
Stop guessing capacity
Handle unpredictable
and bursty media needs

25. 16 Regions – 42 Availability Zones – 114 Edge Locations
Go Global In Minutes
US East
N. Virginia (6),
Ohio (3)
US West
N. California (3),
Oregon (3)
Asia Pacific
Mumbai (2),
Seoul (2),
Singapore (3),
Sydney (3),
Tokyo (4),
Osaka-Local (1)1
Canada
Central (2)
China
Beijing (2),
Ningxia (2)
Europe
Frankfurt (3),
Ireland (3),
London (3),
Paris (3)
South America
São Paulo (3)
AWS GovCloud (US-West)
(2)
Bahrain
Hong Kong
SAR, China
Region & Number of Availability Zones
Sweden
AWS GovCloud (US-East)
New Region (coming soon)

26. AWS Elemental Media Services
Live
VOD
Live Channel
SOURCE
Managed
Network
DISTRIBUTION
DEVICES
File-based
media
STORAGE
STORAGE
AWS Elemental
MediaConvert
FILE-BASED
PROCESSING
AWS Elemental
MediaTailor
PERSONALIZATION &
MONETIZATION
Amazon
CloudFront
CDNLIVE VIDEO
PROCESSING
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
JUST IN TIME
PACKAGING & ORIGIN
AWS Elemental
MediaStore
MEDIA OPTIMZED
STORAGE & ORIGIN
Amazon
CloudFront
CDN
Amazon
Lambda
WORKFLOW
Amazon
S3
VOD ORIGIN
AWS Elemental
Live
ON-PREMISES
ENCODING

27. AWS Stack for Media Streaming Workflows
Ingest/Create Store Process Deliver
AWS
Direct Connect
AWS
Import/ Export
AWS
Storage Gateway
AWS
Snowball
S3 Transfer
Acceleration
AWS Elemental
Live
Amazon EBS
Amazon S3
Amazon
CloudFront
Route 53
AWS WAF
AWS Elemental
MediaTailor
Amazon
VPC
Lambda
Amazon EC2
Amazon
Rekognition
Amazon
Lex
Amazon
Polly
Amazon
Machine Learning
Amazon
RDS
Amazon
DynamoDB
Amazon Elastic
Transcoder
Amazon
CloudSearch
Amazon SQS
AWS
Step
Functions
Amazon SNSAmazon
Transcribe
Amazon
Comprehen
d
Amazon
Translate
AWS Elemental
MediaStore
AWS Elemental
MediaPackage
AWS Elemental
MediaConvert
AWS Elemental
MediaLive
Amazon Glacier
Amazon EFS

28. Video Center on AWS

29. Video Center on AWS
▸ Cloud-based video delivery powered by
Crafter CMS and AWS Elemental
▸ Consumer-like experience to manage,
publish and deliver enterprise video
▸ Personalized experience
▸ Highly secure

30. Built using Crafter CMS and leveraging AWS Elemental Media Services
SOLUTION
● Highly secure, targeted video
management and delivery
● User friendly consumer and
management interfaces
● Automatic transcoding for
device, resolution and bitrate
BENEFITS
● User-friendly interface to consume
highly secure video content
● Deliver secure video anywhere to
any device
● Provide field personnel with the
content they need

31. Video Center App - End User Experience
▸ Consumer-like
experience
▸ Browse, search,
discover, and play
videos on any device
▸ Mobile-friendly
▸ Personalized

32. Streamed to
users in the
right format
and bitrate for
their device

33. Full featured CMS makes it possible to deliver
different types of video experiences

34. What These Experiences Have in Common
▸ Serve audiences that need high quality video streaming
that works on any network, for any device
▸ “Consumer grade” interfaces that are mobile friendly
▸ They plug into the organization’s security
▸ Content targeting based on roles, location and other
factors such as prior use

35. Video Center CMS - Video Management Interface
▸ User-friendly interface
to for content editors
and video managers to
create the experience
▸ Enterprise CMS
capabilities - workflow,
versioning, content
modeling, auditing
▸ SSO integration
▸ In-context preview

36. Case Studies

37. ● Training videos delivered
in government approved
private cloud hosting
● Targeted video format
for BYOD delivery
● Consumer-like interface
● Highly secure 24/7
streaming and
downloading
CASE STUDY: DOJ

38. Disconnected Content Delivery Workflow
Video Center runs on hardened, physical servers that combine
compute, storage and other AWS capabilities to provide either
cloud-driven or fully disconnected content distribution for education,
training, task enablement, communication and entertainment.

39. ● Live stream of its annual
awards ceremony to
employees worldwide
● DVR-like rewind capability
for late joiners to watch
from the start
● Dynamic scalability to
serve 3K+ simultaneous
viewers globally across
different networks and
devices
CASE STUDY: Marriott International

40. Live and LTV Delivery Workflow
Amazon Elastic
Transcoder
TRANSCODING
PIPELINE
Live Feed
SOURCE
Amazon
CloudFront
CDN
AWS Elemental
MediaPackage
ORIGINATION &
JUST-IN-TIME
PACKAGING
DISPLAY DEVICES
Multiscreen Devices
AWS Elemental
MediaLive
LIVE VIDEO
PROCESSING
AWS Elemental
LIVE
CONTRIBUTION
ENCODER
LIVE-TO-VOD WORKFLOW
Amazon S3
Input
STORAGE
LIVE WORKFLOW
Lambda Job
Creator
SNS
Notification
Amazon S3
Output
STORAGE
Crafter Video
Center
CMS
Lambda Push
Video
SNS
Completion

41. DEMO:
Video Center on AWS

43. Learn More...
rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic

44. THANK YOU!
Rivet Logic:
http://rivetlogic.com &
sales@rivetlogic.com
AWS Media Services:
http://aws.amazon.com/
media-services
Any questions? You can reach us at: