Mobile web traffic continues to increase and in some cases is surpassing that of desktops. And from 2013 to 2014, mobile app usage saw an astounding 52% increase compared to just a 1% increase with desktops. With facts like these, it’s apparent that businesses can no longer afford to ignore their mobile experience. Whether your audience is spending just a few minutes checking on the status of an order or watching streaming media for hours on their mobile device, it all plays a part in the overall customer experience journey they have with your business.

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Incorporating Mobile Into Your
Digital Experience Strategy
Presented by Martin Zary, Mobile Practice Director / Architect

2. 2
Agenda
! Interesting developments in mobile usage
! Ways to address the your mobile audience
! Pro’s and con’s of the different approaches
! Case Study

3. 3
Mobile Surpasses Desktop
! More Google searches take
place on mobile devices than
on computers in 10 countries
including the US and Japan.*
*
Google
Internal
Data,
presented
at
AdWords
May
2015

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Mobile is Taking the Black out of Friday
! Mobile sales accounted for 28% of 2014 Black Friday sales, up 28% over
2013 1
! Thanksgiving 2014 saw a 43% global increase in the number of customers
shopping via mobile over 2013 2
! Browsing on smartphones and tablets accounted for 52% of all online traffic
on Thanksgiving day 2014 1
Source
1:
IBM
Smarter
Commerce
Source
2:
Paypal

5. 5
Mobile Use – Not Just Consumers
! 77% of executives use their smartphone to research a product or service for
their business.*
*IDG
Global
Mobile
Survey
2014

6. 6
Ways to Serve Mobile
Mobile
Web Mobile
App
Adaptive Responsive Hybrid Native
“Mobile
Web
1.0”
Recognize
the
device
screen
size
and
serve
it
content
adapted
to
fit.
“Mobile
Web
2.0”
Site
responds
to
what
whatever
screen
size
is
thrown
its
way.
Developing
app
in
a
“non-­‐mobile”
language.
Use
3rd
party
tool
to
compile
into
a
mobile
app.
Developing
app
using
the
naQve
language
–
e.g.
SwiS
for
iOS,
Java
for
Android,
using
tools
from
Apple
&
Google.

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Mobile Web vs. Mobile App?
! Complementary, not Competitive
! Google Mobile Update
" On 4/21/15, Google changed their search algorithm
" Not having a mobile-friendly site may adversely impact placement results
! But is mobile web enough?

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Users Spend More Time on Mobile Apps
! US mobile consumer spends an
average of 2 hrs and 42 min per
day on their mobile device.
! Apps commanded 86% of
their time

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Advantages of Mobile Apps
! Better handling of touch, gestures and swipes
! Faster and more responsive
! Easy to continue where you left off
! Tighter Integration with device
" e.g Geo-location, camera, push notifications
! Integration with other apps
" Social Media, Contacts, Maps, Photo gallery

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Ways to Serve Mobile
Mobile
Web Mobile
App
Adaptive Responsive Hybrid Native
“Mobile
Web
1.0”
Recognize
the
device
screen
size
and
serve
it
content
adapted
to
fit.
“Mobile
Web
2.0”
Site
responds
to
what
whatever
screen
size
is
thrown
its
way.
Developing
app
in
a
“non-­‐mobile”
language.
Use
3rd
party
tool
to
compile
into
a
mobile
app.
Developing
app
using
the
naQve
language
–
e.g.
SwiS
for
iOS,
Java
for
Android.

11. 11
The Hybrid Premise
! Code the app one time, using HTML5/ Javascript/CSS or C#, etc.
! Use tool to compile native app for iOS,Android,Windows Mobile

12. 12
Breakdown of a Mobile App Project
SCRUM Ceremonies
Deployment / Other
Android Coding
iOS Coding
Services Coding
Test & QAAndroid
Test & QA iOS
UX Design & Architecture
Requirements / Planning
TotalEffort

13. 13
Native vs. Hybrid
SCRUM Ceremonies
Deployment / Other
Android Coding
iOS Coding
Services Coding
Test & QAAndroid
Test & QA iOS
UX Design & Architecture
Requirements / Planning
TotalEffort
SCRUM Ceremonies
Deployment / Other
Hybrid App Coding
Services Coding
Test & QAAndroid
Test & QA iOS
UX Design & Architecture
Requirements / Planning

14. 14
The Hybrid Reality
! Hybrid tool market is heavily fragmented
" Requires investment in the success of the tool provider
" Fewer support resources available
" Hard to find talented HTML5/Javascript/CSS developer with tool experience
! Lower performance UX
! Always one step behind supporting the latest O/S

15. 15
What about Windows Mobile?
! Windows Phone market share has dropped below 3% according to IDC’s Feb
2015 report
! Microsoft’s surprising announcement :
Tools for allowing easy port of Android
and iOS apps to Windows 10

16. 16
Native Mobile App Development Within Reach
! Tools are good and getting better
" fueled by powerhouses Apple & Google
! Developer availability on the increase
" driven by personal motivation to learn exciting new tech
! 3rd party libraries and OSS availability
" CocoaPods, Liferay SDK & Screens are a relevant examples
! Beta Trial tools reduce reliance on formal QA

17. 17
Liferay Mobile Tools
Liferay
Push
Liferay
Mobile
SDK
Liferay
Screens

18. 18
Tools & OSS Reduce the Burden
SCRUM Ceremonies
Deployment / Other
Android Coding
iOS Coding
Services Coding
Test & QAAndroid
Test & QA iOS
UX Design & Architecture
Requirements / Planning
TotalEffort
SCRUM Ceremonies
Deployment / Other
iOS Coding
Test & QAAndroid
Test & QA iOS
UX Design & Architecture
Requirements / Planning
Android Coding
Services Coding

19. 19
Case Study

20. 20
Telx Access Rights Management

21. 21
Telx Access Rights Management
! UX designed for efficient task
completion
! Encrypted local data store allows for
smooth operation in spotty network
conditions.
! Fast browse and search
! Foundation for future features

22. 22
Recap
! Consider enhancing your digital experience offering with a mobile app
! Building native mobile apps is getting easier – no need to compromise
! Start small and build
! Rivet Logic can help

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twitter.com/rivetlogic
Contact Rivet Logic

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