1. The Ultimate Networking
Event For “Emerging”
Hispanic Professionals

2. What is EMERGE?
• A unique experience for Hispanic “Emerging”
professionals to expand their network and to enhance
their personal development.
•Takes the traditional networking venues and elevates the
conversation and experience to target the Hispanic
professional's lifestyle.
•It is the first event of its kind to bring together future
Hispanic business leaders and give them the tools and
motivation they need to go back and make an impact in
their respective fields and communities.
•EMERGE educates, motivates and empowers Hispanic
professionals, teaches how to profit and succeed in
today’s rapidly changing world.

3. Poder Hispanic Magazine
USA- Edition
Circulation: 400,000
Audience: 1,247,000
FP4C 1x Rate : $ 32,000
Demographics
•Gender
Male 58% Female 42%
•Average Age : 45
•Marital Status
Married 43% -Not Married 57%
•Education
Graduated College or more 75%
Master degree/MBA/PHD 34%
•Employment Status
CEO/Business Owner 41%
Other C-Level 3%
VP 3%
Managing Director 8%
Manager 24%
Associate 21%

4. The rationale behind EMERGE
• Hispanics are the fastest
growing segment of
entrepreneurs and small
business owners in the US
• Professional Latinos 25-40yrs
have limited peer/peer
networking and professional
enhancement opportunities
• Traditional outreach to this
target has not yet yielded a
strong corporate ROI
• Presently there are no national
organizations targeting Latino
emerging professionals

5. Choosing the right location for EMERGE
Every year the EMERGE event takes place in major US cities with a large
Hispanic population
• 2008 Miami, Los Angeles, Dallas
• 2009 Atlanta, Chicago, Denver
• 2010 New York, Houston, Louisville, Orlando
• 2011 Dallas, Washington DC, Miami, Los Angeles
• 2012 San Antonio (March), Charlotte (June), Chicago (August), Miami (November)
Hispanic Population (in millions)
Chicago
#7 2.0M
#2
San Francisco/Oakland
1.5M #5 New York
Chicago 4.5M
1.9M
#1
Los Angeles
8.1M #8 #4
Phoenix Dallas
1.4M 1.8M
#3
#9
San Antonio Houston
1.3M #10 2.1M #4
Miami
Welasco/Brownsville 2.0M
1.1M
Source: Synovate, 2010

6. The EMERGE Experience
Location: Upscale, modern venues
In DC, The Donovan House In New York & Dallas, W Hotel In Orlando, Grand Bohemian
In LA, The Standard Downtown In Miami, The Epic Hotel

7. The EMERGE Experience
Attendees: 200 - 250 persons per venue
Networking and Interaction

8. The EMERGE Experience
Networking program with leading corporate CEOs, civic
leaders, entertainers, and Latino entrepreneurs
participating in inspiring, informative panels.

9. 2011 EMERGE SPEAKERS
•Moderator and Editor in Chief of Poder •Moderator Veronica Villafane; Journalist,
Hispanic Magazine: David Adams Producer, News Anchor
•Luis Fernandez; President of •Patricia Riggen; Producer, Director
Entertainment & UVN Studios for Univision •Leon Ichaso; Writer, Director
•Amelia Vega; former Miss Universe, •Fabian Castro; Vice President of
entrepreneur and singer, Multicultural Marketing, Universal Pictures
•Roger Duarte; Owner, Operator of •Gustavo Lopez; Executive Vice President
George Stone Crab of Brand Partnerships/Digital US Hispanic,
Mexico and Central America of Universal
Music Latin Entertainment

10. 2011 EMERGE SPEAKERS
•Moderator: Gustavo Bujanda; Vice •Moderator: Alicia Menendez; Senior
President, The Axis Agency-Weber Advisor, NDN and The New Policy Institute
Shandwick
•Raul Magdaleno; Community Leader, •Ingrid M. Duran; Co-founder & Principal,
Special Assistant to the Dean, Department D&P Creative Strategies
of Diversity and Community Engagement, •Roderic Olvera Young; Senior Vice
Southern Methodist University (SMU) President, Chair of Global Reputation
•Nina Vaca; Chief Executive Officer, Management Practice, MSLGROUP,
Pinnacle Technical Resources, Inc. Washington DC
•Janine Chapa, CLU, ChFC, CASL; Vice •Victor Anger; Vice President, Agency in
President – Agency in the Texas Zone, the Mid-Atlantic, State Farm
State Farm
•Abraham Salum; Celebrity Chef

11. The EMERGE Experience
Networking Reception
A key component of Emerge is the
networking experience amongst young
Hispanic professionals

12. EMERGE helps you accomplish your marketing
goals as it delivers
Sponsor remarks outlining company
objective to support event and
background of initiatives within market
Signage and
logo placement On-site surveying
strategically opportunity for A platform for
positioned so as sponsor to recruitment in an
not to interfere conduct engaging
with conference, focus/product Hispanic young
thus evaluation in a professional
encouraging a subtle, non- environment
positive response invasive manner
from attendees

13. EMERGE InBook Recaps
The perfect editorial environment for your brand
Total Audience Reach: 4.8 million

14. Targeted Email Blasts
Pre-event registration information sent to 75,000+ potential
attendees via e-mail throughout the campaign duration, four
times per event for a total of 300,000 additional impressions.
As well as association with local key Hispanic professional
groups who promoted EMERGE on their behalf.

15. Online Exposure
The EMERGE website is designed with the attendees in mind. It is complete with
information on every stop throughout the year,, including speakers, venues,
agendas and registration information.
Total Impressions: 500,000

16. Pre-Event Exposure
Five call to action
pages:
Total audience
reach of 5.2 Million

17. Sponsor Benefits
Reach 9.2 million
with
The EMERGE Experience
Summary
o In Book Recaps = Total audience reach 4.8
Million
o Targeted email blasts = Total audience 300,000
o On Line exposure = Total Impressions 500,000
o Five FP4C call to actions = 5.2 Million

18. Title Sponsor
o 2 FP4C ads in Poder Hispanic Magazine
o Guest speaker to represent your company at the
event
o Logo inclusion in event program
o Name mention in all press releases
o Logo inclusion in Poder Hispanic Magazine’s post
coverage of event
o Logo inclusion on Emerge microsite
o Logo inclusion on all direct mail pieces and email
blasts
Total NET Investment: $65,000

19. Presenting Sponsor
o 1 FP4C ad in Poder Hispanic Magazine
o Remarks by a sponsor representative
o Promotional sampling at event
o Logo inclusion in event program
o Name mention in all press releases
o Logo inclusion in Poder Hispanic Magazine’s post
coverage of event
o Logo inclusion on Emerge microsite
o Logo inclusion on all direct mail pieces and
email blasts
Total NET Investment: $45,000

20. Supporting Sponsor
o Promotional sampling at event
o Logo inclusion in event program
o Name mention in all press releases
o Logo inclusion in Poder Hispanic Magazine’s post
coverage of event
o Logo inclusion on Emerge microsite
o Logo inclusion on all direct mail pieces and
email blasts
Total NET Investment: $18,000

21. Partnering with EMERGE will…
o Bring your brand’s message to life in a high-
powered environment.
o Extend your brand’s message across print, online
and an established event.
o Associate your brand with the highest growing
minority segment of entrepreneurs and small
business owners in the US.

22. Thank you!
For more information, please contact your
Televisa Publishing + Digital Sales
Executive.