Now that hashtags are mainstream, it's time to learn how to correctly and efficiently use them for your business. Learn the hashtag dos and do not's to ensure you're using them in the right way that will connect you with a larger following and get your marketing content in front of the right audience.

1. Optimize Hashtags
Using These 6 Tips
Hashtags = keywords prefaced by a #
Adding hashtags to your content
will make it more discoverable
and help grow your audience.
Hashtag Basics
Used to group content together.
Popular promo-hashtags include
Create an event of your own4
An event can be a contest or giveaway,
an invitation to tour your business or have lunch.
1 Never insert a promo into a tragedy
As I am writing this, #Wheniwas
is trending. Women are invited
to tweet their stories of sexism,
sexual harassment and abuse.
Given the heartbreaking messages
from women who were sexually
abused as young as 5 or 6, this
tweet from a website that sells
workout clothing is in bad taste.
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It’s time to learn
how to optimize hashtags
for your business!
Hashtags are now mainstream.
2 Don’t go overboard
You have only 140 characters
to share your message.
it gets annoying.
Choose wisely1
Think of clever ways to associate your service
with something people naturally love to talk about.
For example
#stove would have reached
fewer people, even though
it seems more fitting.
LG makes appliances.
Their feed includes this
picture of a stove, tagged
with #recipes.
Industry events usually have lively hashtags.
Live blog/tweet events3
Joining in helps you connect
with industry leaders
and interested onlookers.
Check out #SMMW16 to see
how social media pros keep
it lively and fun.
If your focus is B2B,
you might choose
Limit your hashtags, and use
short ones. Long hashtags are
very specific and users are not
searching for them.
#SMB
Keep it short
to broaden your audience.
2
and/or
#Marketing
Industry chats are a great way
to meet influencers.
Join a chat5
If you join a chat hosted by
a competitor, you can connect
with their audience.
Chats are not the place for
a sales pitch or self-promotion.
Focus on sharing useful
insight, and trust that if you
leave an impression, people
will look into your business.
IFTTT has a lot of
options
for hashtag actions.
Automate6
Automatically add
hashtag users to a list
Cross-post hashtagged
messages to other
social channels
Follow other users
on Snapchat
Much more…
Using the right hashtags in the right way
with a much larger following and grow your business.
can help you connect
Clicking on
a hashtag
of other content
using that hashtag
takes you
to a feed
Keywords already associated
with other companies, TV shows,
movies, or celebrities won’t
yield the results you expect.
3 Avoid used keywords
If your B2B company name
is Treanor, Walters & Dawson
manufacturing, #TWD
(The Walking Dead) is
not likely to connect you
to your ideal customers.