Tim Presentation Ubs Conference Presentation Dec09

TIM Participações S.A
(Bovespa: TCSL4, TCSL3; NYSE: TSU)

UBS LAT/EMEA One-on-One Conference
New York – December 1st / 2nd 2009
0

TIM PARTICIPAÇÕES S.A. | Investor Relations

Re-Launch Plan Update

New Commercial Approach and Portfolio

Highlights on 3Q Results

Intelig Deal Update

Attachments - Market Facts and Historical Data

1


Our Path in 2009

1Q09 2Q09 3Q09 4Q09
Brand: new format Launch of Infinity Plans Encourage Usage: Focusing on Post-paid:
and increasing Share (Pre and Post-paid) - Infinity (Pre and Post) - Liberty
of Investments Loyalty (Handset and and launched of - Infinity / Único
Monthly Fee Discounts) “Blue” Concept (Local Go-2-Market Model:
Network Quality:
Push on Sales: and LD) Chip Only, as alternative
capacity, access,
transportation (LD) - Focused on Post- - Quick-win of pre-paid to traditional model
paid and MNP clients Acceleration and
Costumers Push on Sales and CRM
- Network Network Development:
Satisfaction Recovery action
Rationalization - 2G Capacity
in all Consumer
- New ways to Clients migration to - 3G Coverage
Segments new plans (Pre)
encourage Usage Intelig

Awareness Customer Base and Δ Post-paid Clients and
KPIs MOU
and Quality Market Share SAC/ARPU

2


Our Main Achievements

Positioning
Positioning Subscriber Base Growth
(Brand and Quality) Subscriber Base Growth
Subscriber’s base Self-financing
Self-financing
(Brand and Quality)

Brand: improve in Awareness and TIM reverses market share trend (net Re-launch costs +R$ 0.5 Bln 9M YoY
Top of Mind share of 27.3% in 3Q, after 29.1% in Advertising, CRC, network quality and
2Q, vs. ~24% of market share) commissioning
Customer Satisfaction:
recovery quality level in all customer Improving pre-paid customer base Self-financing -R$ 0.7 Bln 9M YoY
segments (Infinity Pre-paid: >11 million clients in through Efficiency Plan
6 months) Interconnection, Bad Debt and Personnel
Quality: confirmed #2 Anatel (with
MOU +30% higher than 1Q09) End of post-paid base erosion, after 15 ΔEBITDA +6.7% 9M YoY
months (Infinity Post-paid and TIM Despite -0.9% of revenues decrease
Jul ‘08 Jan ’09 Jul ’09 Único)
Overall 7.41 6.60 7.47
Post-paid 6.22 5.89 6.88

Continuous improvement on KPIs QoQ
Sources: ABA (Associação Brasileira de Anunciantes) 3


Brand: improving in Awareness and Top of Mind TIM
Player 1
Player 2
Player 3

Share of Investments Awareness
40%

32% 31% 53%
30%
35%

29% 50%
44%
28% 42% 41%
28%
30%

26%
25%
26%
26% 34% 33%
24% 19% 33% 34%
20%
18% 32% 31%
33%
30% 29% 31% 29% 27%
17%
15%

16% 15% 23%
15%
10%
20% 22%
5%

2006 2007 2008 Jan-Aug ‘09 May/09 Jun/09 Jul/09 Aug/09 Sep/09

Share of Voice Top of Mind
TV – GRP 15”+
•ABA: #1
31% 30%
•Folha de SP: # 2
32%
29%
27%
29% 29% 29% 28%
27%
25% 22% 22%
21%
23% 20%
23% 22%
21% 20%
21% 19%
20% 18%

Oct-Nov May-Jun Oct-Nov Jun/09
2008 Jan-Aug ‘09
07 08 08

Sources: Ibope Monitor, TIM Brasil - Pesquisa de imagem (Synovate – third-party survey institute) and weekly communication tracking
* RJ and SP – last week of the month 4


Customer Satisfaction: quality level recovery in all customer segments
From 0 (dissatisfied) to 10 (maximum satisfaction)

Customer satisfaction Index Customer Care Satisfaction
CRC Average satisfaction, consumer segment
Δ vs last Ranking
measure oct/08 may/09
7,9

7,7
7.5 7.5
7.4
7,5

7.1
Overall 8.43 +0.44 #3 #1 Pre-paid 7,3
-0,5 7.0 +0,5
7,1

6,9

6,7

Pre 8.50 +0.36 #2 #1 3Q08 4Q08 1Q09 2Q09 3Q09*

7,1

6,9 6.6 6.7
Post 8.06 +0.72 #4 #1 Post-paid 6,7

6,5 6.3
6.1 +0,7
6,3
6.0
Post 6,1

7.96 +0.87 #4 #1
High 5,9

5,7

3Q08 4Q08 1Q09 2Q09 3Q09*

Client satisfaction recovery
in all segments
* Jul/09 and Aug/09
Sources: TIM Brasil - 12nd Customer Satisfaction Monitoring - may-jun/09; CRC Monthly Satisfaction Research
5


Quality: Improvement of Customer Care and Network
Overall Service Quality – YTD’ 2009 Overall Service Quality – Sept’ 2009
% target achieved in overall service quality, TIM vs. competitors % target achieved in overall service quality, TIM vs. competitors

-0.2 +5.2 +2.1 -1.2 -5.1 -7.8 -0.9
∆pp #2
YTD 09 99.3% 99.2% 97.7%
vs. FY08 96.8% 95.5% 95.5%
93.9% 92.6%
90.9%
85.5%
90.2% 81.8%
83.0% 65.9%

Player 1 TIM Player 6 Player 5 Player 4 Player 2 Player 3 Player 1 TIM Player 6 Player 4 Player 2 Player 5 Player 3

Network Service Quality (*)
% target achieved in network quality , TIM vs. competitors % target achieved in TIM network quality

Jan/09 Set/09 Delta (p.p.)
100,00%

96.4% 97.3%
TIM 84.1% 97.3% +13.2 98,00%

96,00% 94.0%
90.7%
94,00%

Main Player 1 100.0% 99.1% -0.9
92,00%

Mobile
90,00%
87.6%
88,00%

Operators 86,00%

Player 2 95.7% 96.5% +0.8 84,00%

82,00%

Player 3 53.8% 50.0% -3.8 4Q08 1H09 jul/09 aug/09 sep/09

MOU 86 71 90
Fonte: Anatel
6
(*) SMP Anatel 3, 5, 6, 7 and 12


Subscriber Base Growth: Reverting negative trends

Returning to increase in post-paid… …and market share
Net Additions
(000’s lines)

1,729 1,774
Net Share (%) 29.1%
1,392 1,196 27.3%
26.5% 25.4%
25.0%
24.2% 23.5%
1,687 25.9%
1,687 23.7% 23.8%
1,393 1,446 Market
(306) Share (%)
17.4% 18.3%
91 42 87
(1) (250) -10.1%
(397) ..Invert the
12.1%
trend
3Q08 4Q08 1Q09 2Q09 3Q09 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09
Post-paid Pre-paid

Net Adds YoY Growth (%) After four quarters of market … TIM confirmed
-17.2% -42.9% N/A 34.9% 27.5% share erosion… trend reversal

7


Self-financing the Re-launch plan…

Bln R$ -0.9% Set-09 YTD vs. YA

Net Service Revenues 8.9 8.8 Service -0.08 -0.9%
More quality in:
•Traffic Revenues
Interconnection (on-net)
Bad Debt 3.8 -0.7 3.1
•Clients
G&A •Organization
• Brand Re-shaping Service
Margin* +0.59 +10.0%
Commercial Expenses
3.1 +0.5 3.6 • Recovery Customer
(Fixed and Variable)
Base
Network
• Improve in Margin
despite of Revenues
+6.7% EBITDA +0.13 +6.7%
EBITDA 1.97 2.10 decrease

0

Sep´-08 YTD Sep´-09 YTD

8





Intelig Deal Update


9


Innovative Commercial Approach
Plans
Plans Business Model
Business Model Handsets and VAS
Handsets and VAS

Segmented Offers Chip only (for all post-paid plans) Unique and distinctive

• Win-Win-Win:
- TIM: SAC/Bad Debt reduction,
• Complete portfolio of plans with • Exclusivity in devices (e.g.: Windows
competitive differentiation in
segmented approach Phone)
service vs. handset
• New Plans based on Community • Outsourcing of VAS platforms
- Sales: one more option for sales
concept (more than 40 million multiplatform applications store:
- Client: flexibility music, games, adult (ex: Qualcomm)
clients nationwide)
. Handset Benefit or • Presence of TIM in applications
• Community Free National
. Service Benefit store of main suppliers (e.g.:
Roaming
“Brasileirão 2009” in Apple Store)

Subscriber Base and Usage Handset Revenue
Microbrowsing
Infinity Pre Infinity Post Liberty SAC / ARPU
10


Highlights on Post-paid plans
Da Vinci
All-inclusive Offer (unlimited calls for all directions)
Customized Customer Care (premium channel)
Super Exclusive handset offer with 1 free device per year
High
TIM Liberty

Single bill and unlimited calls for on-net
High
Free unlimited calls among Family members
Bundle with TIM Fixo – Free ‘to home’ calls
Mid
Infinity Family
Infinity Benefit (pay per call concept for on-net)
Low Expenses control (no surprises at the end of the
month).

Controle Infinity Controle
Unlimited communication (local and on-net LD)
Community of more than 40 million users
Pre
Minutes bundle and SMS to other carriers
Free national Roaming unlimited

11


New Offers: Fast market reaction

Infinity Pré Mundo Azul

Competitive MOU
advantage of
90
TIM’s offer 70

+30%
Increasing LD
1Q09 3Q09
>11 million clients market share of traffic
(+ 10pp)
% MOU on-net

Infinity Pós TIM Único +8 pp

1Q09 3Q09

Leveraging on
TIM Community
~60% of Gross Adds are ~40 million clients
+40% Post-paid Gross Adds (Local and DDD)
(Voice) Consumer 3Q YoY new Business clients
12





Intelig Deal Update


13


Company's repositioning: leveraging growth and usage

Pre-paid base growth Post-paid base growth
Mln Lines Mln Lines
33.3
6.8 -0.6 +0.1
29.8 29.9 Infinity End of post-
supporting paid base
pre-paid erosion, after
growth 6.3 15 months
25.2 6.2
+3.4

Jan-08 Dec-08 Mar-09 Sep-09 Jan-08 Dec-08 Mar-09 Sep-09

MOU and ARPU Evolution
Min/month, R$/month, 2009
90
70 73
New offers
MOU leveraging
usage and
26.8 26.5 on-net focus
ARPU adjusted* 26.2
26.6
ARPU reported 26.0 26.0
1Q 2Q 3Q

*adjusted by fines revenue reclassification
14


Improving Revenues and EBITDA
Revenues EBITDA and Margin
R$ Million % Margin
R$ Mln
ΔY/Y ΔQ/Q

EBITDA 22.3% 22.7%
Margin 20.2%
Service 2,936 3,083 -1.0% +5.0%
Revenues
3,115 2,823
736 759
EBITDA 609 Less
Commercial
Efforts 2H08
1Q09 2Q09 3Q09
// 2008
3Q08 1Q09 2Q09 3Q09 EBITDA % 17,9% 20,0% 23,4%
Handset
Revenues 292 189 368 254 -13.0% -30.9%
21.8%
Total Net
-2.0% +1.0%
20.5%
Revenues 3,407 3,012 3,304 3,337

ΔY/Y ΔQ/Q
Gross
1,968 2,104
VAS Rev. 403 430 483 496 +23.0% +2.5%
% VAS/
Service 9M’08 9M’09
9.5% 11.2% 12.3% 12.0% +2.5pp -0.3pp
Rev.

15


Efficiency Plan: financing our growth
Selling Expenses
R$ Mln
829 873
Strengthening 709
commercial efforts YTD: +22%
to re-launch the 715
brand… 666
598

YoY% +18.6% +24.6% +22.1%

1Q 2Q 3Q

Interconnection & Network Bad Debt Personnel and G&A Costs
R$ Mln R$ Mln R$ Mln
…with
272
consistent
1,045 1,073 1,077 203 286 277 254
savings through 4.6%*
143
Efficiency Plan YTD: -10% YTD: -7%
YTD: -45% 261 252 246
985 921 964 134 4.8%*
106 3.6%* 100 3.2%*

YoY% -5.7% -14.1% -10.5% YoY% -50.5% -47.9% -30.5% YoY% -8.7% -9.0% -3.3%

1Q 2Q 3Q 1Q 2Q 3Q 1Q 2Q 3Q
* % Net Service Revenue
2008 2009 16


EBITDA 3Q YoY Evolution
R$ Mln Larger on-net
Community
Higher
192.5 (111.2) commercial
43.7 (158.3) push vs. 2H08

4.8
-11% YoY

+19% YoY
(11.2)
Chip-only
Service Contribution approach

798.5 R$ 80 Mln (+4% YoY) 758.8

3Q08 Business Business Handset Advertising Other 3Q09
Bad Debt
Generated Received Contribution & Sales Expenses2
(Out+VAS)1 (Incoming)
Margin % 23.4% 22.7%

1 - Outgoing + VAS + LD +Others – Interconnection & Network Costs 17
2 - Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues


Net Result: Back to Profit
R$ Mln
EBITDA Depreciation & Net Financial Taxes and Net
EBIT Result
3Q09 Amortization Expenses Others

61
(663.7)
(15)
758.8 •Tax Reversion
(144)
•Lower Interest Rates Provisioning
•3G NPV Impact •Tax Benefit (REFIS)
•Tax Benefit (REFIS) 1Q09 2Q09 3Q09

27.6
95.1 (61.9)
60.8

3Q08 798.5 (618.0) 180.5 (152.9) (39.6) (12.1)

YoY % -5.0% +7.4% -47.3% -59.5% N/A N/A

18


Operating Free Cash Flow & Net Financial Position – 3Q09

Operating Free Cash Flow Net Financial Position
R$ Million R$ Million
16%
Capex / 13%
Sales
OpFCF / 12% 12% Operating Non
2Q09 FCF Op. FCF 3Q09
2Q09 3Q09 Sales

2Q09 3Q09
169
R$ 356 Mln of
(536) debt reduction (2,544)
(2,900)
759

392
392 (35)
EBITDA ΔWork. CAPEX Operating
Cap. FCF
R$ 3.50 billion (of which 60% long term)
Gross Debt
~33% of total debt is denominated in foreign currency (fully hedged)

Average annual cost 9.74% in 3Q09 vs.12.54% in 3Q08 (and 10.95% in 2Q09)
19





Intelig Deal Update


20


Intelig Deal Update (1/3)
New Conditions to the Merger Agreement1
New Conditions to the Merger Agreement1
1 Transaction value remained the same as of April 16th

2 New payment conditions:
Assumption of residual debt from Intelig of ~US$ 70 million2
(previously zero debt from Intelig)
Reduction of share swap range, now up to 5.14% for TIM shares
(previously up to 6.15%)
3 Deal expected to be concluded by the end of 2009

Deal Time-frame
Deal Time-frame
(Apr 16th) BoD Meeting - signing of (Nov 27th) BoD Meeting - new conditions to
the Merger Agreement the Merger Agreement
(Aug 8th) Anatel’s approval
Anatel’s

Apr May Jun Jul Aug Sept Oct Nov Dec

Deal to be concluded
until the year-end
year-end
1 according to material fact notice
2 final 21
value amount to be concluded following the Valuation report analysis – by the closing balance sheet of November 30th


Intelig Deal Update (2/3)

Ownership Structure
Ownership Structure
Original Deal (April 16th) Deal Update (November 27th)

TIM Brasil Serv. e TIM Brasil Serv. e
JVCO Free Float JVCO Free Float
Part. S.A. Part. S.A.

T : 65.56% T : 6.15% T : 28.29% T : 66.27% T : 5.14% T : 28.59%
ON: 76.32% ON: 6.15% ON: 17.53% ON: 77.14% ON: 5.14% ON: 17.72%
PN: 60.01% PN: 6.15% PN: 33.84% PN: 60.65% PN: 5.14% PN: 34.21%

100% 100% 100% 100%

TIM Cel. S.A. TIM Cel. S.A.

100% 100%

TIM Nord. S.A. TIM Nord. S.A.

22


Established in 1999 during the privatization process, Intelig Deal Update (3/3)
being an alternative player (“mirror company”) to
compete with incumbent operators
~ 500 employees Network Footprint
Brief
Since Jan/08, owned by Docas Investimento
Description (Brazilian Media and Publishing Group) Boa Vista Américas II (Florida)
Macapá Globnet (New York e Miami)
Atlantis 2 (Europa)
National and international LD (Code 23) Belém
Manaus
Voice, data and images transmission nationwide. In Fortaleza

2003, launched a local fixed telecommunication service Recife

Maceió

Backbone: 14.500 km of fiber optic cables Rio Branco Porto Velho
Aracaju

Network
Salvador

Fiber optic cables length: ~500.000 km Goiás
Brasília

Asset
DF
Goiânia

Metropolitan Network: 18 capitals Uberlândia
Belo Horizonte
Vitória
Campo Rib. Preto Juiz
Grande Campinas Fora
Jundiaí
Barueri Rio de Janeiro

Corporate – 100k clients ~50% Curitiba
São Paulo

Joinville
- LD (national and international) Porto
Alegre
Florianópolis

Uruguaiana
- Data solution for business segment
Atlantis 2
(Argentina)
Wholesale ~35%
Business line - Data transmission (leased lines)
Central
Retail Central ATM/IP
~15%
Estação satelital terrestre
- Local service (~260k lines) MAN
POP
- ISP (Internet service provider) Rede em Fibra Óptica
Cabo submarino
- LD (national and international) 23
% of net revenue





Intelig Deal Update


24


Market Facts
Stock Performance Shareholders Structure
TCLS4 TCSL3 IBOV

100 TIM Part. Total (%) Control (%) Free Float (%)

80
Common 799,924,805 34% 650,537,118 40% 149,387,687 21%
60
Preferred 1,548,522,231 66% 990,098,811 60% 558,423,420 79%
40
Total 2,348,447,036 100% 1,640,635,929 100% 707,811,107 100%
20
*Nov, 2009
-

(20)

(40) Telecom Italia
Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 100%

TIM Brasil
ON: 81%
Market Panel* PN: 64%
Total: 70%
Market Capitalization: R$ 11.89 Billion Market Capitalization: US$ 6,80 Billion
TIM Participações
Stock Exchange: : BOVESPA Stock Exchange: : BOVESPA Stock Exchange: : NYSE 100%
Ticker Symbol: TCSL4 (Preferred) Ticker Symbol: TCSL3 (Common) Ticker Symbol: TSU (ADR)
Price: R$ 4,55 Price: R$ 6,05 Price: US$ 26,64 TIM Celular
52 Week Price Range: 52 Week Price Range: 52 Week Price Range:
100%
High – R$ 4.99 High – R$ 7.95 High – US$ 29.04
Low – R$ 2.64 Low – R$ 4.91 Low – US$ 11.99 TIM Nordeste
*All Market Panel data refer to Nov 26th, 2009. 25


Historical indicators: operational results

QoQ YoY
3Q09 2Q09 3Q08
% %
Brazilian Wireless Subscriber Base (million) 166.1 159.6 140.8 4.1% 18.0%
Estimated Total Penetration 86.7% 83.5% 73.3% 3.2 p.p. 13.4 p.p.
Municipalities Served - TIM GSM 2,958 2,944 2,765 0.5% 7.0%
Market Share 23.8% 23.7% 25.0% 0.1 p.p. -1.2 p.p.
Total Lines ('000) 39,600 37,826 35,206 4.7% 12.5%
Prepaid 33,297 31,610 28,386 5.3% 17.3%
Postpaid 6,303 6,216 6,820 1.4% -7.6%
Gross Additions ('000) 5,930 4,855 4,573 22.1% 29.7%
Net Additions ('000) 1,774 1,729 1,392 2.6% 27.5%
Churn 10.9% 8.6% 9.4% 2.3 p.p 1.5 p.p
ARPU (R$) 26.5 26.6 30.1 -0.2% -12.0%
MOU 90 73 101 23.2% -10.7%
ARPM (R$) 0.29 0.36 0.30 -19.0% -1.5%
SAC (R$) 113 120 110 -6.2% 2.1%
Investment (R$ million) 535.9 422.5 510.7 26.8% 4.9%
Employees 9,351 10,174 10,173 -8.1% -8.1%

Numbers are according to previously published earnings release, and therefore, may differ from the subsequent publishing due to rounding and re-classification. 26


Historical indicators: financial results
3Q08 2Q09 3Q09 QoQ % YoY %
Thousands R$
Net Revenues 3.406.923 3.304.252 3.337.481 1,0% -2,0%
Services 3.114.872 2.936.240 3.083.348 5,0% -1,0%
Handset Revenue 292.051 368.012 254.133 -30,9% -13,0%

Operating Expenses (2.608.467) (2.568.235) (2.578.700) 0,4% -1,1%
Personal Expenses (152.654) (138.181) (144.695) 4,7% -5,2%
Selling and Marketing Expenses (715.019) (829.036) (873.341) 5,3% 22,1%
Network & Interconnection (1.077.171) (920.902) (964.315) 4,7% -10,5%
General & Administrative (101.496) (113.542) (100.954) -11,1% -0,5%
Cost of Goods Sold (378.072) (466.727) (335.308) -28,2% -11,3%
Bad Debt (143.250) (105.949) (99.552) -6,0% -30,5%
Other operational revenues (expenses) (40.804) 6.102 (60.534) - 48,4%

EBITDA 798.456 736.016 758.781 3,1% -5,0%
EBITDA - Margin over total net revenues 23,4% 22,3% 22,7% 0,5 p.p. -0,7 p.p.

Depreciation & Amortization (617.988) (647.451) (663.684) 2,5% 7,4%

EBIT 180.468 88.565 95.097 7,4% -47,3%

Net Financial Results (152.943) (65.857) (61.865) -6,1% -59,5%

Income (loss) before taxes and Minorities 27.526 22.708 33.232 46,3% 20,7%

Income tax and social contribution (39.579) (37.956) 27.579 - -
Net Income (Loss) (12.053) (15.247) 60.811 - -

Numbers are according to previously published earnings release, and therefore, may differ from the subsequent publishing due to rounding and re-classification. 27


“Safe Harbor” Statements

Statements in this presentation, as well as oral statements made by the management of TIM
Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward
looking statements” that involve factors that could cause the actual results of the Company to
differ materially from historical results or from any results expressed or implied by such forward
looking statements. The Company cautions users of this presentation not to place undue
reliance on forward looking statements, which may be based on assumptions and anticipated
events that do not materialize.

Investor Relations Visit our Website

Avenida das Américas, 3434 - Bloco 01 http://www.tim.com.br/ir
6° andar – Barra da Tijuca
22640-102 Rio de Janeiro, RJ
Phone: +55 21 4009-3742 / 4009-3446 / 4009-4017
Fax: +55 21 4009-3990

28

Tim Presentation Ubs Conference Presentation Dec09

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