110. Imagine a car at auto
expo…..Very usual like
any car. You see it and
admire it like many
other cars.
What makes it different
and creates brand
saliency???
Its Augmented Reality
!!!
111. All it takes is your
smartphone and the AR
App.
Just by pointing the
App on the car the
magic is created.
112. For eg. A virtual Cheetah was
seen roaming on a car by just
pointing the app on the car.
113. For eg. A virtual Cheetah was seen
roaming on a car by just pointing
the app on the car.
114. The buzz was not just at the
Autoexpo, it also created an
online sensation.
Viewers could share the
images on facebook and
twitter.
115. One of the most reputed Car
company did AR for their Car to
create engagement.
116. User’s had to click on
the Ads of the car and
start the App
117. A girl appeared on the
phone who asked the user
to help her escape by
finding her car
118. As soon as the car appeared on the
users camera the girl disappeared.
119. Then the user was given
an option to view a video
or share on social
networking sites.