Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
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Social media part 2
1. DIVE INTO SOCIAL MEDIA WEB
PROMOTIONS AND REVENUE
GENERATION
Ritesh Ambastha, iWillStudy.com
2. Agenda Copyright
Make a free Blog
Host your personalized Blog
Google AdSense setup
AdSense Technical details
Google AdWords Basic Concepts
Google Analytics
Search Engine Ranking
Facebook Pages & Facebook Ads
Other Social Media Platforms
3. Free Blog Copyright
Blogger
Wordpress
Tumblr
Posterous
21. AdSense Channels Copyright
Channels enable you to view detailed reporting
about the performance of specific pages and ad
units.
By assigning a channel to a combination of pages
or ad units, you could track the performance of a
leaderboard versus a banner.
There are two types of channels from which to
choose: URL channels, and custom channels.
22. AdSense Channels Copyright
URL Channels
By entering a full or partial URL, you can begin
tracking the performance of particular pages in your
site.
Custom Channels
Use custom channels to track the performance of
different ad formats, for example, or to compare
different page topics to one another.
24. What is Google AdWords Copyright
AdWords is Google's main advertising product and
main source of revenue. Google's total advertising
revenues were USD$28 billion in 2010.
AdWords offers pay-per-click (PPC) advertising,
and site-targeted advertising for text, banner, and
rich-media ads.
25. Benefits of AdWords Copyright
Effective: Advertise on the most-used search engine
worldwide.
Local: Choose to show your ads in your region only.
Quick: Set up your ad within minutes.
Easy: No expertise required.
Measurable: Reports show you what you get for your
money.
No risk: You only pay when your advertising works.
Flexible: Change, pause or end your campaign at any
time.
26. How It Works? Copyright
You create your ads
You create ads and choose keywords, which are words or
phrases related to your business.
Your ads appear on Google
When people search on Google using one of your
keywords, your ad may appear next to the search results.
Now you're advertising to an audience that's already
interested in you.
You attract customers
People can simply click your ad to make a purchase or
learn more about you.
27. Costs and Payments Copyright
Set your budget
There's
no minimum spending requirement – the amount
you pay for AdWords is up to you.
Avoid guesswork
They provide keyword traffic and cost estimates so you
can make informed decisions about choosing keywords
and maximizing your budget. (Estimate keyword costs)
Pay only for results
You'recharged only if someone clicks your ad, not
when your ad is displayed.
28. Pay Per Click Advertisements
(PPC) Copyright
Advertisers select the words that should trigger their
ads and the maximum amount they will pay per click.
When a user searches on Google, ads for relevant
words are shown as "sponsored links" on the right side
of the screen, and sometimes above the main search
results.
Click Through Rates (CTR) for the ads are about 8% for
the first ad, 5% for the second one, and 2.5% for the
third one. Search results can return from 0 to 12 ads
30. Google Keyword Tool Copyright
http://adwords.google.com/select/KeywordToolExt
ernal
31. Advertiser Competition Copyright
This particularly identifies the number of ads that
are placed by Google.com and Google’s content
network in the AdWords advertising .
This is the quantity of promoters who are paying for
Google to run ads by means of Google AdWords.
32. Global/Local Monthly Search Copyright
Global Monthly Search Volume depicts the global
search engine results for the particular search
phrase.
Local Search Volume represents how many Google
users have searched for that search term inside of
your country or state in the past month.
33. Google Analytics Copyright
How many people have
viewed your site over a
set period
How long visitors have
spent on each page of
your website
What keywords people
used to arrive on your
website
What other websites sent
traffic to your website
Visitor location
Let’s check it out in action !
35. Facebook Copyright
Make a Facebook page
Promote your page offsite
Make your page interesting
Have a clear idea of what you want people
to do
Use Facebook ads
Build a Facebook app
Make your content easy to share
Create and interact with Facebook groups
Give your fans exclusives
Use Facebook analytics
37. Be in Touch Copyright
Event PPTs & Study Material:
http://iwillstudy.com/event/
Join us on Facebook: www.facebook.com/iwillstudy
Ask Questions: www.iwillstudy.com/forum
Our Blog: http://blog.iwillstudy.com
Email us: tech@iwillstudy.com
38. What Next? Copyright
How to make your own Google-like search engine?
Heard of Lucene or Sphinx ???
Mobile Technologies – Android and iPhone
Applications Development. Programming in
Objective C and Java.
Open Source Technologies – Linux & Beyond !
If you are interested, call us again !