What causes Virality, Advantages of virality, How to make content Viral. Speed Marketing, Velocity-Marketing

1. Viral marketing
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2. What is Viral marketing
 Viral marketing
referring to marketing
techniques that uses
social networking
services, email
services,instant
messages app like whats
app,hike,sms to spread
information related to
product or services
across the globe in a
such a fashion that it go
viral within fraction of
seconds.
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3. How Viral Marketing
Became Hot
 The emergence of "viral marketing," as an approach to
advertisement, has been tied to the popularization in the
1990s.
 The growth of social networking significantly contributed
to the effectiveness of viral marketing.
 In 2009, time spent visiting social media sites began to
exceed time spent emailing.
 A 2010 study found that 52% of people who view news
online forward it on through social networks, email, or
posts.
 Through social media Viral marketing became very easy to
plan and execute.
 In short social media created huge amount of contribution
toward success of viral marketing.
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4. Goal of Viral Marketing
 Increase Sales.
 Customer acquisition.
 Customer Satisfaction.
 Customer Loyalty.
 Increase Traffic of
Website.
 Increase Brand Awareness.
 Realistic.
 Set Time Frame.
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5. Tool used in Viral
Marketing
 E-mail Campaign.
 Social Networking
Websites.
 Online Broadcast.
 Message Campaign.
 Online Quizzes.
 Video and audio clips.
 Share option button in
campaign.
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6. Types of Viral
Marketing
 Pass along.
 Buzz marketing
 Incentive
Viral(Rewards system)
 Undercover Marketing
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7. Challenges in Viral
Marketing
 Customer communication.
 Good Marketing plan.
 Turning profit by attracting
masses.
 Time Restriction.
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8. Viral Marketing Plan
 Plan Your Attack.
1. Create Something “Shareable”
2. Organize your foundation.
3. Promoting your campaign
 Give Your Campaign an “Anchor”--The
goal you pick will act as an anchor that
brings order from chaos.
1. Links.
2. Shares (for social media).
3. Visits & Page views (for traffic).
 The Essential Components of
“Shareable” Content.
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9. Advantage of Viral
Marketing
 Inexpensive compared to other
advertising methods.
 Immediate visitors.
 Causes exponential growth –
reaches a large audience.
 Automate your marketing methods –
set it up once and forget about it.
 High Credibility.
 Increase targeted traffic to your web
site.
 High efficiency.
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10. Disadvantage of
Viral Marketing
 Spam threats – If made badly, viral
marketing can guide to significant
spam issues.
 Brand dilution - Not all products or
services are viral. One needs to verify
first if the product or service falls
into this criteria.
 Association with unknown groups –
During this process, it may reach
someone you would rather not be
associated with your campaign.
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11. How Chris Gimmer Used The
Skyscraper Technique to Get 17,584
Visitors (In One Day)- Case Study
 Chris Gimmer posted a content
which gone viral is “Link Building
Case Study: How I Increased My
Search Traffic by 110% in 14
Days“.
 3-step steps Technique process
which he fallowed:
1. Find content that’s performed
well in your industry.
2. Identify gaps in that content…
and make something that fills in
those gaps.
3. Promote your content like a
madman.
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12. Case Study continue
 Chris realized that his competitors
were not doing market research.
 That’s when he decided to try the
viral marketing technique.
 Here’s what happened.
 To date, Chris’s piece of piece of
Skyscraper Content has been
shared over 240,000 times on
social media:
 Bottom line: One piece of viral
content can make a huge long-term
difference in your site’s traffic.
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13. Videos
 http://www.businessweek.com/video
s/2014-08-18/why-the-als-ice-bucket-
challenge-went-viral.
 http://www.marieforleo.com/2013/
07/viral-marketing/
 http://www.youtube.com/watch?
v=7fXEgO2iL7Y
 https://coursmos.com/course/101-
viral-marketing-tools-course-3
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14. Further Reading
 http://homebusiness.about.com/od/
homebusinessglossar1/g/viral-marketing.
htm
 http://en.wikipedia.org/wiki/Viral_
marketing
 http://digiday.com/brands/ice-bucket-
challenge-case-study-viral-marketing-
success/
 http://digiday.com/brands/ice-bucket-
challenge-case-study-viral-marketing-
success/
 http://optiinfo.wordpress.com/2012
/11/12/5-benefits-of-viral-marketing-
for-businesses/
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15. Thank You
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