Rise of Instagram in the Social commerce and Mobile commerce. performance of Instagram compared to other channels. Advantages & Limitations,

1. Instant Business Growth
from Instagram

2. ▪1 billion photos upload everyday
▪86.4 million comments everyday
▪100 million users everyday
Astonishing Facts

4. SPECIAL FEATURES from
Business Point of view

6. #Hash tags
•Hash Tags and
Tagging:
•
•A “hash tag” is a tag on
a photo that allows users
to search for photos and
people who are using the
same tag.

8. #Effects
•Custom Photo Filters: The photo filters transform ordinary,
boring smartphone pictures into snazzy legit photography
masterpieces by editing its color, mood, border and tonality of
your photos.

9. Set
your
Goal
Increasing
Sales
Branding
Increasing
Followers
Increasing
Leads
Networking
Launching
YOU/PRODUCT/SERVIC
E

10. Sneak Peek
Competitors
Increase your
“Follow” List with
Target Group
incommon with
Competitor
The Photos
they Share
The themes they
Use
Research on stats and
Figures
How did they
start
The most liked
and commented
post

11. Showcase
YOURSELF/PRODUCT/PICTUR
ES/SERVICES RELATING THE
Consumer’s requirement.
Don’t directly Put up the sales
Taglines
Be in goodbooks sharing the
success story of Brand

12. Communicate in creative way
Match words with their lifestyle
Show the their importance
Use original creativities

13. Why and How #
# beginning conversations are easily found, followed
Brand gets easily distributed and extended to same instagram
interests and groups
To Build communities
To engage customers
Use Relevant Hashtags
Don’t overuse

14. INSTAGRAM in Ecommerce Marketing
Use Instagram Photos on Ecommerce Website -
Carillon City #carilloncity @carilloncity
The website can be
linked to the instagram
photo in such a way
that when user clicks
on image, a popup
window appear
showcasing the
product with a link to
that page

15. INSTAGRAM in Ecommerce Marketing
Use Instagram Photos on Ecommerce Website -
Carillon City #carilloncity @carilloncity
The website can be
linked to the instagram
photo in such a way
that when user clicks
on image, a popup
window appear
showcasing the
product with a link to
that page

16. Instagram Apps for selling -
Soldsie, Inselly, Instaorders, and10Sec -
By signing up with Soldsie,
Dapper Time has allowed
followers to comment “sold”
on Instagram posts to
purchase items straight
from social media.
Instagram does not allow users to embed live
hyperlinks alongside images. Dapper Time, whose
tagline is “Fine Timepieces for a Fraction of the Price,”
- @dappertime

17. Show Lifestyle Photos
Eg: KnuckleHead
Co. Sweater still one
of my
favorites. #a1 #ootd
#knuckleheadco #Su
nday#straightoutta #
Pomona #shop #Cali
fornia #fire

18. Instagram Apps for selling -
Soldsie, Inselly, Instaorders, and10Sec -
By signing up with Soldsie,
Dapper Time has allowed
followers to comment “sold”
on Instagram posts to
purchase items straight
from social media.
Instagram does not allow users to embed live
hyperlinks alongside images. Dapper Time, whose
tagline is “Fine Timepieces for a Fraction of the Price,”
- @dappertime

19. Integrating to other channels
Integrate
with
Website,
Blog and
other Social
Channels

20. How to Increase success rate
•Use High Quality Photos that motivates and
inspires the followers
•Post a photo that speaks rather than
showcasing product
•Engage customers asking them to comment,
add promotions, exclusive offers
•Introduce your working culture via Instagram to
show how live you are

21. survey

24. Popularity among users

26. Future aspects
Increase User Base
Branding
Networking
Continuous Development
Easy Data Analytics(B2B & B2C)
Global Presence

28. Anjeeta Mishra
email: anjeetamishra@digitalmarlketing.ac.in