2. TATA MOTORS an introduction
TATA MOTORS is a subsidiary of the TATA GROUP, was
founded in 1945 by J. R. D. TATA
Initially TATA MOTORS was named as TELCO (TATA
ENGINEERING AND LOCOMOTIVE COMPANY)
TATA MOTORS entered the commercial vehicle sector in 1954
after forming a joint venture with DAIMLER-BENZ GmbH, in
1991, TATA MOTORS independently launched TATA Sierra, a
multi utility vehicle
In later years TATA MOTORS became India’s largest
automobile company with many names, TATA SUMO(1994;
LCV), TATA SAFARI (1998, India’s first sports utility vehicle),
TATA INDICA (1998) and the most popular, state of art, the
world most affordable car made for Indian middle class and
lower middle class section yet underrated by Indians i.e. TATA
NANO in 2009
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4. JAGUAR LAND ROVER PLC is its luxury category
which was acquired by TATA MOTORS in 2008
TATA MOTORS is responsible for around 94% of its
sales in the MHCV segment & around 84% in the light
commercial vehicle segment
Current chairman is Mr. CYRUS PALLONJI MISTRY
who is the successor of SIR RATAN NAVAL TATA
present chairman of TATA SONS LTD & TATA TRUST
Headquarters in MUMBAI, MAHARASTRA
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8. MISSION
To be passionate in anticipating and providing
the best vehicles and experiences that excite our
customers globally.
VISION
Most admired by our customers, employees,
business partners and shareholders for
experience and value they enjoy from being with
us.
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12. SWOT ANALYSIS
STRENGTH
CONSOLIDATED net profits of Rs 21,703 crores for the quarter ended in
FY15 on the back of strong sales in the domestic market and a good show
of J&LR
Market capitalisation of 1,66,458.64 crores
EBITDA margin has increases by 16% from past year
No. 1 in heavy commercial vehicles in India
Tata motors products were of different range and their variety in producing
different models was amazing. They have a wide range of products which
gives the customer an option to choose best among the list
Owner of JAGUAR & LAND ROVER
They have intensive R & D practice which continuously enhances their
product developments
CV sales is 377,193 vehicles and PV sales was 620,357 vehicles in 2014-
2015 makes it as No. 1 automobile company in India
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Tata Motors annual report 2014-2015
13. WEAKNESS
Tata motors huge market share is concentrated
domestically, and for a company to expand with
acquisitions and alliance, they should try to be a
global player in the automobile market
Huge competitions in the passenger vehicle
production in India may be a considerable threat and
still it remains a major weakness since Tata motors
innovative projects were delayed due to lot of local
political problems.
Image of Taxi for Tata Indica.
Less no of service station as comparison to Maruti
Suzuki. RSS2015
source : www.ukessays.com
14. OPPORTUNITY
There is huge need for passenger vehicles in India due to
roadways new development projects. People may wish to have
a passenger vehicle for convenience
Nowadays customers expect cars to be more preferable to
avoid any accidental problems since the population in India is
increasing a lot every year and it is a must now to be safe and
quick accessed vehicles to be owned
The need for environment friendly vehicles is a must and Tata
motors can concentrate on producing more green products that
can emit less gas fuels and Company's CSR should avail this
opportunity to produce more fuel efficient vehicles with less gas
emissions
Fastest growing market for small cars in India.
Positive business outlook for both commercials and passengers
vehicles in the Indian market would give a boost to Tata Motors
‘Indian operation.
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15. THREATS
Entries of foreign players in Indian automobile
sector.
Tata motors need an extra attention on processing
raw materials too. The parts required in making
desirable products for Tata motors must be
processed as quickly as possible since they are
manufactured locally and shipped worldwide
due to global warming Tata motors need to be very
careful in producing green products to ensure the
maintain the environmental regulations properly
Stiff competition from Maruti Suzuki and Hyundai
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17. BCG MATRIX
Tata motors heavy and light commercial vehicle
products were placed under Cash cows, where
these products have high market share but low
growth due to increased competition. To avoid these
problems, the company should concentrate on
customer retention
Tata motors new innovative and interesting product is
Tata Nano and it is placed under question mark in
BCG matrix along with Jaguar and Land Rover
products. It is because they have low market share
but still expected to perform well in market and reach
high market growth
Tata motors don't have a mentionable product that is
doing really bad for themRSS2015