This infographic shows how location based technologies influence the retail sector and how retailers can benefit from using them

1. How Retailers Are Increasing Sales
With Location Based Services
Customers today have freedom to check pricing online via their mobile phones. This is a major
disadvantage for retailers to increase sales. According to recent research by IDC, around 70%
of people check product prices on their phone and about 53% use their phones to look for
deals in the store. The same study also found that 20% of us make in-store purchases with our
smartphones. Clearly, mobility in-store drives revenues.
LOCATION INFORMATION IS USED FOR
15% are accessing
a competitor’s
site or app
15% are accessing a
retail store’s
mobile site or
application
70%
of shoppers used a mobile phone
while in a retail store last holiday
season
GRAB THE FUTURE OF SHOPPING
by leveraging benefits of location based technologies
CONSUMER SHOPPING PATTERN
DRIVING & FINDING
DIRECTIONS
SHOPPING FOR
PRODUCTS & CHECK
PRICING
CHECK WEATHER &
NEWS UPDATES
LOCATION BASED TECHNOLOGIES
Type of Location
WiFi Positioning
System
Bluetooth Sensor Global Positioning
System
Wireless Carrier
Technology, consumer behavior and a variety of
business and industry imperatives are prompting
retail to adopt location-based services
OutdoorIndoor
Develop Location Based App
For Your Business www.rishabhsoft.com
sales@rishabhsoft.com
69%of consumer electronics brands offer in-
store inventory checks on their mobile websites,
compared to 64% for store locators, and 10% for in-
store pickup
LOCATION BASED SERVICES IN RETAIL
56% of smartphone users would like to
receive location-based offers on their phones when
they are near a store, and 34% would like them through
mobile wallets
42%of US consumers see potential benefits
in sharing their locations with retailers via GPS, while
28% are willing to do so
38%of department stores offer links to store
locators in their paid mobile search results
- Consumer Electronics 2015
- IBM Study: The Say-Do Gap in the Online Shopping Customer Experience
- Mobile Coupon Users to Pass 1 Billion by 2019, Juniper Research Finds
- Department Stores 2015 from L2 Inc