Michaela Mora
36
Followers
Personal Information
Unternehmen/Arbeitsplatz
Texas United States
Beruf
President
Branche
Advertising / Marketing / PR
Webseite
www.relevantinsights.com
Info
Michaela Mora is the president of Relevant Insights, LLC (http://www.relevantinsights.com), and a seasoned market researcher with more than 20 years of experience in industries such online subscription services, software, entertainment, offline and online retailing, automotive, travel, hospitality, consumer packaged goods, non-profit, insurance, and beverage among others. Using an ever evolving toolbox which includes multivariate analysis techniques, conjoint analysis, MaxDiff, latent class segmentation, and TURF analysis among others, Michaela has been involved in many studies including brand tracking studies, concept testing, market segmentation, customer satisfaction, A&U, pricing researc
Tags
brand equity
michaela mora
brand tracking research
brand research
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