1. Learning and skills development in 1st 8 weeks of AS
PRACTICAL SKILLS
Still and video camera skills
Framing, shot composition/
camera movement/ creativity
Working with sound and lighting
Editing/ Continuity
sfx
titling
consideration of soundtrack
Use of Premiere, After FX, Encore
Storyboarding, constructing a simple
sequence/construction of a narrative
2. Blogging
podcasting
uploading to and use of Youtube
Photoshop CS3 – introduction and experiment with stills
Research, planning and evaluation
Production processes and practices, working in groups,
setting up coursework, project development
THEORETICAL CORE
Semiotics, signs and signifiers, codes, Barthes, Levi-Strauss
Denotation and connotation
Textual analysis, process of deconstruction
3. Anchorage
Audience issues: consumption, pleasures, target audience
appeal – dominant/alternative readings
Narrative Todorov etc & construction of narrative
Genre codes and conventions
Generic character/theme/iconography
Film production
Style
Opening sequences: function and form
Institutions: institutional practs, finance, lifecycle of film
Film marketing + distribution
Branding, narrative image
4. Editing – styles and for meaning genre & meaning
Representation – intro theory