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標題製作
1.
編輯部社課標題製作 講師 張碧珊
李依融
2.
講師簡介 張碧珊
新聞四丙 社訊:一版記者四期 正期刊:二版記者三期、三版主編三期 幹部:82th副公關、83th社訊總召、 84th社訊總編
3.
講師簡介 李依融
新聞四甲 社訊:一版主編四期 正期刊:二版主編六期 幹部:秘書、編委長
4.
標題是什麼? 吸引閱讀的第一印象 新聞的引導與精華
5.
標題的種類 主標 副標
標題中最主要的部分,說明最重要的事實或重點,字級最大, 配色最鮮明。 位於主題之後的輔助性標題,主要用事實對主題作補充和解 釋,補充說明主標未能提及之第二重點。 插題標 眉標 分嵌於新聞內文中,用以區分長篇文章的重點,具有 分段或分類的作用。 用於輔助標題,主要作用是引出主題,通常會以重 要的人名、地點或數字等方式呈現。
6.
注意事項 使用5W1H
簡潔、有重點 用生動字眼代替字面敘述 重點人物講話作題 把特別之處寫進標題 集思廣益
7.
標題的特性 引人入勝 抓住眼球
言簡意賅
8.
引人入勝? 時事 諧音
人物 特殊 口語
9.
抓住眼球? 數據 顏色
字形 大小
10.
言簡意賅? 從導言抓重點
11.
專題標題 • 諧音字
• 整個專題內容的關連性 • 具爭議性或啟發性 • 圖示
12.
實戰演練
13.
郭烈成認了 混充動物屍油及餿水油再賣 檢方調查餿水油,地下工廠油品負
責人郭烈成坦承,收購動物屍油等 噁油,混充後再轉賣。
14.
占中之爭燒進香港立法會 香港占中之爭,將移師今天的立法 會。香港立法會中建制派和泛民主派
兩派議員,為今天是否復會開戰。泛 民主派議員集體聲明,指建制派議員 挾持議會。
15.
豪哥湖人首秀快遞10助攻 NBA季前熱身賽開打,首次披上紫金戰 袍的林書豪,昨以替補身分上場28分鐘,
雖然6投俱墨,只靠罰球得到1分,但送出 10次助攻、3籃板、1抄截,加上傷癒復出 的布萊恩13分、5助攻,幫助湖人以98比95 後來居上擊敗金塊。
16.
世新校長質疑立報價值 學生:令人不齒 世新大學校長吳永乾日前參加「與校長
有約座談會」時,表示學費該調漲,更直 說《立報》「發行量只有600份,你告訴我 這份報紙多有價值?」,該發言PO在「世 新大學青年陣線」臉書,引起熱議,世新 大學青年陣線批評吳永乾是藐視世新精神, 踐踏學生意志的行為,令人感到不齒。
17.
KANO延賽80年嘉中嘉農 今續戰 電影《KANO》燃燒許多人的棒球夢,
八十多年前嘉農棒球隊與嘉義高中棒球隊 曾有一場因雨中斷的比賽。這場賽事在延 賽八十多年後,終於在今天(10日)重燃 戰火,現場湧近三千多名棒球迷一起見證 這歷史性一刻。兩隊球員都說傳承前輩永 不放棄的棒球精神,意義早已超越勝負。
18.
The End
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