Rightscale Webinar: Do you have questions about building and running your game on the cloud?  Are you looking for tools to help you increase your speed to market for a new game or app?  Ever wish you could just ask someone who’s been there?  Here’s your chance!   Join us for a special interactive webinar to learn how and why TransGaming built their game platform on the cloud.  You’ll hear about the infrastructure, software, and tools they deployed to speed up their time to market and achieve gaming success at scale.   Through a lively panel discussion, we’ll address questions about how to build your IT infrastructure to power your game or app, how to architect for scalability, and how to increase confidence in your app through performance testing and monitoring.   Attend this webinar and you will walk away with a better understanding of how RightScale, AWS, Couchbase, and Apica can help you manage the opportunities and challenges in the game industry.

1. Game Development in the
Cloud – Live Q & A
with Amazon Web Services, RightScale,
Couchbase, and Apica
Aug 3, 2011
Watch the video of this webinar

2. 2#
Your Panel Today
Presenting:
• Josh Fraser: VP, Business Development, RightScale
• Roberto Monge: Architect, TransGaming Digital Home
• Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services
• Frank Weigel: Director of Product Management, Couchbase
• Craig Irwin: COO / VP, Sales Engineering, Apica
Q&A:
• Chris Nicolaisen: RightScale
Please use the questions window to ask questions anytime!

3. 3#
Agenda
• Welcome
• Game / Application Challenges
• AWS, RightScale, Couchbase, and Apica overview
• TransGaming Architecture Review
• Panel Discussion
• Q&A
www.rightscale.com/webinars
Please use the questions window to
ask questions anytime!

4. 4#
Key Challenges
• Highly competitive
• Need rapid time to market
• Things happen fast
• Need to maintain control

5. 5#
Your Focus
PRODUCT SALES & IT
DEVELOPMENT MARKETING
33%? 33%? 33%?

6. 6#
RightScale + Couchbase + AWS + Apica
PRODUCT SALES & IT
DEVELOPMENT MARKETING
 Reduce time to market
 Lower cost
 Complete control
100%  Global scale

7. 7#
RightScale: Fully Automated Cloud
• Managed Cloud Deployments for over 4.5 Years
• Launched over 2.8MM servers
• Behind the largest production deployments on the cloud

8. 8#
Extensive Experience in Games

9. 9#
RightScale Methodology: ServerTemplates
VS.
• Integrated approach that puts together all the parts needed to
architect single & multi-server deployments
• Easily design, launch, monitor, cycle back, iterate, and re-
launch servers in the cloud!

10. 10#
RightScale Deployment:
Sample Gaming Architecture
• Accelerate time-to-market w/ pre-
configured proven ServerTemplates
• Reduce Costs with development and test
using multiple virtual configurations
• Ensure production success and
scalability using ready-to-scale
architectures

11. 11#
The Reference Standard for Games
Apica performance testing tools
+
Membase NoSQL ServerTemplates
accessed and managed by …
RightScale cloud management platform
all on …
Amazon Web Services scalable and cost-effective cloud
computing platform
Utilize the solution that powers the most successful
social games in the world today!

12. 12#
1
2
The GameTree TV Gaming Platform for Smart TV
by Roberto Monge
Chief Architect

13. 13#
TransGaming
Has made life easier for Game Developers by providing tools that rapidly
enable and simplify distribution of games across multiple platforms
Digital Distribution
GameTree TV
GameTree Mac
Portability Tech
PC Games-> Linux based OS
DirectX->OpenGL
Windows APIs->Native APIs
DirectSound->Native Sound
DirectInput->StreamInput
Graphics tools
SwiftShader, ANGLE
But wait there’s more

14. 14#
1
4
Gameplay
GameTree TV UI
TV UI

15. 15 #
#
Games: PvZ on my TV!

16. 16#
Where can GameTree TV work?
Smart Televisions
500M Connected TVs
by 2015
Cable or Broadband Boxes
Consumer Boxes

17. 17 #
#
Ease of Enablement and Distribution
GameTree TV Platform (9-12 months to develop)
• Digital Distribution
• eCommerce
• Pricing options rentals/unlimited
• Different purchase methods (cable bill or CC)
• Discoverability (ratings, categorization, favorites)
• Portability Engines (PC games DX9 -> linux OpenGL ES and ES2)
• Game update management (bug fixes, features)
• Game-centric CMS
• DRM (licenses and copy protection)
• Analytics and Troubleshooting
GameTree TV Games (2-4 weeks to port from PC)
• Performance (how does it run on the platform)
• Usability (10 ft experience vs PC proximity)
• Input (touch, gesture, mouse)
• Localization

18. 18 #
#
Platform: Why the Cloud?
High volume
• Each Cable/Broadband operator brings a large audience
Elastic loads (TV ad traffic)
• 100X the normal traffic

19. 19 #
#
Why RightScale?
ServerTemplates
• Repeatable server setups
• Hardened application configurations (Haproxy, MySQL, Apache)
Multi-cloud
• AWS
• RackSpace and others available if needed
Useful higher-level management views
• Account/User Management
• Event auditing
• Monitoring and Alerting

20. 20 #
#
Platform Toolbox
HA Proxy: Load balancers
Varnish: Page
CachePython/Django:
Webservices
Redis: Object Cache
mySQL: DB
Splunk: Analytics and
troubleshooting
AWS S3: Storage
AWS ec2: Servers
RS: Management and
Monitoring
Chef: Server automation

21. 21 #
#
Platform: Lessons Learned
Scripting everything is challenging but pays off dividends when
you need to clone a whole system
Load test your system early
• Characterize the system (know what knobs make a difference)
• Try different server sizes my.small, m1.large, m1.XL
• It’s much easier to tune your system if you aren’t live yet
Splunk rules
• It allowed troubleshooting system issues in seconds rather than
minutes/hours
• There was no need to slog through log files on multiple systems
Run in multiple availability zones or data centers
Using the cloud allows experiments that would not normally be
feasible
• Load testing a system the same size as production

22. 22#
Apica’s Technology
A Single Platform:
 Apica LoadTest - Load Testing via Synthetic users that emulates real load from multiple locations
 Apica WebPerformance - Scalable world wide SLA / response performance monitoring from any
location
Record & Deploy Selenium Scenarios Browser emulation and executions
via Apica’s ´Cloud service
Apica WPM
Upload Checking different Web pages from
User Scenario Scenarios Multiple locations
definition
Local Vital Signs Agent
Produce Scenarios via Apica’s ´Full
Service
Customer site
Apica LoadTest
Scenario executions
Dispatch to * apica *
Manage LoadTest executions and results network

23. 23#
400+% Improvement in Performance
Before
After
What challenges were  Initial deployment estimated to be in the millions of users in France
they facing?  Needed method to ensure that performance met client and user expectations
 Load tested to over a million users over 15 minutes
How did Apica help?  Identified application and networking bottlenecks
 Tested cloud infrastructure and failover rules
 Identified architecture bottlenecks
 Identified application and network bottlenecks
What was the outcome?
 Validated test with over a million users successfully
 Improved capacity and performance by 400%

24. 24#
Amazon Web Services - Flexible
Compute
Elastic Compute Cloud
Elastic MapReduce
Database
Amazon Relational Database Service
Amazon SimpleDB
Storage
Amazon Simple Storage Service
Elastic Block Storage
Networking
Virtual Private Cloud
Route 53 (DNS)
Elastic Load Balancing
Auto Scaling
Management
Amazon CloudWatch
AWS Management Console

25. 25#
Amazon Web Services - Scalable
Amazon Region
Machine Availability Zone
Image (AMI) Ephemeral
Storage
EC2 Instance
Elastic
CloudWatch Block
Storage
Security
Group(s)
Auto Amazon S3
Scaling Elastic IP
Address EBS EBS
Snapshot Snapshot
Load Balancing

26. 26#
Amazon Web Services – Cost Effective
• Pay as you go model
• Credit card billing
• Published pricing
• No minimum charge
• Pricing units:
• CPU (by the hour)
• Storage (by the gigabyte month)
• Bandwidth (by the gigabyte)

27. 27#
Membase Server is Simple, Fast, Elastic
27

28. 28#
Membase Server is Simple, Fast, Elastic
28

29. 29#
Membase Server is Simple, Fast, Elastic
29

30. 30#
Panel Discussion
Panel:
• Roberto Monge: Architect, TransGaming Digital Home
• Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services
• Frank Weigel: Director of Product Management, Couchbase
• Craig Irwin: COO / VP, Sales Engineering, Apica
Moderator:
• Josh Fraser: VP, Business Development, RightScale

31. 31#
Q&A - Getting Started
1. Sign up for AWS: http://aws.amazon.com/
2. Get a RightScale VIP account: RightScale.com/socialgaming
Contact Info:
AMAZON: aws.amazon.com/contact-us/aws-sales/
RIGHTSCALE: sales@rightscale.com; (866) 720-0208
COUCHBASE: info@couchbase.com
APICA: craig.irwin@apicasystems.com
More Info:
RightScale.com/gaming
Webinar archive: RightScale.com/webinars

32. Thank You!