1. An entrepreneurs journey
the good, bad, and the awesome!
Steve Jennings
Halloween 2013

2. 1961

3. 1969: I was 9 years old when this happened

4. 1969: this was happening

5. 1969: and so was this

6. 1969: and I saw this man play live (by accident)

7. 1969: An obsession (according to my Mum)

8. 1961

9. The internet did
not exist

10. My journey as an
entrepreneur

11. Steve Jennings entrepreneur journey
?
2010-11
2000-01
1991-99
2002-05
2001-02
2012
2006-09
2006
2001
2010
2007
55% valuation
growth
2009
2013

12. If there’s
something you
need to do
DO IT

13. Allow yourself to
be a beginner, a
learner

14. Naturally we are
scientists and
explorers

15. We’re equipped
to prototype with
whatever we have

16. Create a company
that feels like play

17. Play is a human
super power

18. Create conditions
in which no one
is vulnerable

19. Create a company
that can offer
people jobs that
are meaningful

20. Not all jobs are
created equal

21. Spend your life
around people
you resonate with

22. You will pivot, be
prepared to kill
your darling

23. Your founder
team are
everything

24. Treat the people
that use the
product you make
as a community

25. They’re not users
or customers,
they are your
neighbors

26. Choose your
investors wisely

27. Don’t just take
the money

28. Invest in yourself

29. Believe in
yourself

30. Seek connections
between the
world’s needs
and your
strengths

31. Don’t talk about
what you invented.
Tell people what
you changed!

32. Bake your value
system into your
business plan

33. Build the company
that you wouldn’t
sell

34. 1.
I will get outside
the building

35. 2.
I will test my
assumptions

36. 3.
I will measure
what matters

37. 4.
I will be flexible
and pivot

39. HAPPY HALLOWEEN

40. @stevejennings1
steve@goodcred.com