Presentatie van Tom Devos, Intago, op de Strategic Marketing Day van 12 oktober 2017

1. From € 3K to € 30K per day
Scaling Digital Customer Experiences

10. Google adwords, email
campaigns, magazines,
ads, mouth-to-mouth
Website, blog,
reviews, advice,
social media, offer,
appointment, friends
Representatives,
mobile app, contact
forms, webshop, a
store visit
Product, service, after
sales, updates,
install, guide
Live chat, technician,
employee, phone,
helpdesk, e-mail, faq
Social media, events,
mouth-to-mouth,
reviews
community, resale

12. The Challenge!

13. The First Run
getting to know the battlefield

14. Combine these 4 strategies for maximum result
Customer Feedback
Customer Observation
Mystery Shopping
Trendwatching

15. Getting the feedback of the customer

16. Observing the customer

17. Mystery Shopping

18. Trendwatching

20. The Second Run
the first five figures

27. The Third Run
hitting the € 30K boundary

36. Key Takeways
for scaling digital customer experiences

38. Net Promoter Score

39. Source: Forrester

40. Customer Experience Index
Source: Forrester

46. Think Customer, Get Digital
Tom DEVOS | Zaakvoerder
tom.devos@intago.be - +32 487 737 002 - www.intago.be