3. To provide businesses with marketing vehicles to put more
money in their pockets and provide consumers with ways to
save time, save money and have more fun
…The American Saver Way

4. American Saver, founded in 2004, is uniquely
positioned in the marketplace by offering
money saving opportunities via multiple media
platforms in Direct Mail, Print, On-Line, Mobile
and Social Media.

5. The concept for American Saver was
started by Ric Mandelbaum in the
1970’s, who developed couponing
programs for major advertisers such as
Ralphs, Fred Meyer, Pathmark and others.

6.  American Saver will achieve market growth through the
Associate Publisher licensing program. Each AP should
become key members of their local business community
with connections to the Chamber of Commerce as well as
other business and non-profit networking groups.
 Each AP will be licensed to sell and market American Saver
products in geographic areas of up to 100,000 homes on a
turn key basis and control their own profits through sales
volume.
 The AP key objective is to build a network of clients who
can buy into one or more of the AS marketing programs.

7.  American Saver Klub (A.S.K.) - Annually
 American Saver Magazine - Quarterly
 AmericanSaver.com - Monthly
 American Saver Bonu$ Buy$ - Weekly
 Uncle Sam’s Daily Deal - Daily

8.  Due to high costs & excessive discounting, 52% of
Groupon merchants have no plans to participate in the
program again*
 Despite Groupon’s assurances to the
contrary, participating merchants have seen low-to-
nonexistent customer repeat rates*
 According to Harvard Business Review &
CNNMoney.com, Groupon ―might be lethal to small
businesses‖
*http://digitalmedia.strategyeye.com/article/BmaSXYaEH0A/2012/01/04/groupon_shares_fall_as_merchants_reject_daily_deals

9. The A.S.K. card is more like a customer
loyalty program than a Groupon savings
offer—instead of giving customers a huge
huge, one-time 50% savings and never
seeing them again, A.S.K. cards feature a far more
merchant-friendly discount that’s valid each and every time
your client’s customers stop in—thereby generating and
reinforcing the critical return business that all retailers need
to achieve and sustain profitability.

10.  Loyalty Card Program with annual fee of
$19.95
 Discounts can be used over and over
all year long at each participating merchant
 Mobile Text Messaging of offers to members
 Merchants can sell cards or use as
incentives
 A.S.K. cards sold by participating
merchants, local schools, non-profits and
community organizations for fund raising

11. Unlike Groupon, which can only offer clients online
marketing solutions, American Saver offers our
clients the ability to participate in a direct mail
program that effectively targets 10,000 - 25,000 of
their prime demographics, and all at the most
attractive rates in the industry with no ad
production costs!

12.  Published Quarterly  Contains valuable merchant
coupons
 Solo, direct mailed in
zones of 25,000 homes  Celebrity Cover with
Travel, Lifestyle & Editorial
 Promoted on broadcast Features

13. Depending upon client participation
levels, American Saver also offers the
additional, zero-cost exposure on
AmericanSaver.com, allowing retailers an
opportunity to issue special offers, communicate
directly to their customers and even gain valuable
demographic information about their most loyal
customers.

14.  On-Line Coupon Program
 ASM Issue & Coupons available
@ AmericanSaver.com
 Link to A.S.K. website
 Email Sign-Up/Opt-In’s/Blasts
 American Saver Media Promotion
Materials
 Facebook/Twitter Interface
 View Current TV/Radio/Direct Mail
Advertising Campaigns

15. Due to strong, existing relationships with direct
mail providers, we also offer your clients
participation in a weekly, direct mail Bonus Buy
program—offering additional exposure via newspaper
and mailbox inserts, at a discount far below traditional
market rates.

16.  Opportunities for inserts in Red Plum mailer
 Offers merchants more frequent Direct Mail
targeted advertising opportunities
 New Advertiser Potential/Tactical Campaigns
 Potential National Distribution / Advertisers

17. Your clients can also take advantage of
our Groupon-inspired Uncle Sam’s Daily
Deal, where we’ve eliminated the pitfalls now
being associated with Groupon’s program, while
still maintaining it’s positive, attractive
aspects, such as no retailer upfront costs, etc.

18.  Deal of the Day website
(similar to Groupon)
 Revenue Share – No Advertiser Upfront Cost
 Numerous Payout/Revenue Opportunities
 Partner with Leading Back-end Web Operator
 Large repeat customer potential for advertisers
in combination with A.S.K. program

19. Nine state-of-the-art, exciting
video technologies available
through strategic partnership
with Talk Fusion

20.  License to sell American Saver products in
zones of 25,000 homes each
 Up to 100,000 homes per license agreement
 Turn-key business opportunity – AS business
model
 Low upfront cost
 Strong local
community connections
 Unlimited growth
potential

21.  American Saver Media offers the perfect
product mix at the perfect time featuring the
emerging media predicted to dominate
advertising revenue growth for the years to come.
 American Saver Media is structured to be flexible and
change quickly as new media technologies become
available.
 Now is the perfect time to jump on board, partner and
share in the revenue growth that American Saver offers.
…..The American Saver Way

22. American Saver Management Team
Ric Mandelbaum, President
Having worked in advertising, publishing and direct mail for over 30 years, Ric has tremendous knowledge of
this industry and contacts with many national companies. He has helped national franchise companies market their services to
entrepreneurs interested in starting their own small business. On a regional and national basis, Ric has provided marketing
help to Chrysler Corporation, Carnival Cruise Lines, Clear Channel and others. Regional clients include Ralphs Grocery
Company, Fred Meyer and many more. Included in his scope of expertise are promotions, sweepstakes, direct mail magazines
and coupon publications. Ric has developed a multi-media licensing concept providing local licensees and advertisers several
ways to attract new customers and generate repeat visits all under the American Saver name.
Jim Himmel, Vice President of Operations
During an extensive career in the advertising and media business, Jim has developed strategies and
implemented plans for major advertisers such as American Airlines, Exxon, Coca Cola foods, Texas Instruments and Zale
Corporation. In addition, Jim has sold major market local and national broadcast/cable advertising, and managed sales and
operations departments. His experience is a great asset as VP of Operations for American Saver and he will also help
generate Associate Publishers for the national licensees program.
Mickey Sambor, Vice President of Sales
Accumulating 30 years experience in media sales and sales management, Mickey is a leader in this field of
expertise. He has held numerous positions including General Sales Manager- KROQ-FM- Los Angeles, Vice President of
Sales/ Western and Central Regions- Financial News Network (FNN), General Manager- HBO Visitor Information Network-
New York, General Sales Manager- KESQ-TV- Palm Springs and General Manager- Time Warner Cable Media Sales- Palm
Springs (8 years).
Ross Steiner, Vice President of Marketing
Ross has a 25-year history of forming the creative and strategic direction of companies as diverse as Sony
Pictures Entertainment and Earl Scheib Auto Paint—and everything in-between. Armed with a double-major in journalism and
marketing, Ross is a results-driven advertising and marketing professional with a diverse and market-proven skill set, including:
marketing and public relations campaign development in both traditional and emerging new media, forging and strengthening
high-value business relationships, strategic planning, creative conceptualization, media planning and buying, as well as
possessing extremely strong and persuasive oral, written and presentation skills.

23. RMM, LLC
CEO/President
Ric Mandelbaum
VP Administration VP Sales VP Marketing VP Operations Creative Director
Becky Mandelbaum Mickey Sambor Ross Steiner Jim Himmel David Braucher
American Saver Associate Publisher AS Bonu$ Uncle Sam’s
A.S.K. Licensing Online Buy$ Daily Deals
Magazine
VP National Sales Becky Ric Mandelbaum
Director Jim Himmel John Pivinski
Mickey Sambor Mandelbaum
Website Website
Editorial/Production Kate Spates Ric Mandelbaum
Randy Myers
Becky Mandelbaum
Talk Fusion
CSR Ric, Mickey, Jim
Chelsea Van Es