Brand consuling
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Brand Process Steps for new business area
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Brand consuling
- 2. “The BRAND PROCESS, puts into words the experience of a BRAND in the life of the user.” Anonymous
- 3. Establish a Brand Voice ENGAGE Brand followers Building a Brand Precence why? BRAND identity BRAND ambassador BRAND awareness branding
- 4. Brand Personality Brand Characteristicsv.S Product Attributes VALUES PLACED ON BRAND Consumer sentiment Community Brand Costumer Brand EMOTIONAL RATIONAL VALUES PLACED ON PRODUCT
- 5. CONCEPT NAMING TYPOGRAPHY SYMBOL COLOR GRAPHIC logothe signature of the brand Brand BRAND AMBASSADOR BRAND EQUITY BRAND EXPERIENCE BRAND ESSENCE BRAND PLATFORM BRAND PROMISE BRAND VALUES BRAND STATEMENT BRAND BELIEF the IDEA behind the signature
- 7. Brand Behaviour Benchmark Metafore & Tone-of-voice Brand Brand’s Key Concept & objectivesNeeds landscape analisi case study touchpointsbrand’s value PERS NALITY MOOD INSIGHT 1 UNDERSTANDING 2CREATING ITACA CONSULTING STEPS
- 8. Brand personality Brand EXPERIENCE brand insight brand concept Expressed through the Brand Book overall Branding A Brand’s behavior and impression Costumer’s direct contact with the Brand Brand’s inner-benefit The Brand’s Essence
- 9. BRAND EVANGELISTS Brand PROFILECOMMUNICATION AND MARKETING ACTIONS Brand MOOD & TONE SYNCBRAND VALUES ultimate goal brand Book SYNC BRAND OBJECTIVES
- 10. your brand’s full p tential