Rick Steinbrenner

black & decker new product development jeff gordon dupont nascar scumbuster branding positioning strategic competitive advantage garment care brand marketing target audience car care coca-cola frame of reference consumer segmentation turnaround tenneco brand irons attitudinal segmentation dustbuster hoover brand equity benefit marketing monroe auto parts search engine optimization personal website personal brand don schwabel william arruda tom peters content management systems stage tollgage new product process opportunity identification development new product launch commercialization iron walker need gaps floorbuster royal dirt devil cleaning benefits sunbeam features product rowenta clothing proctor-silex spic n' span libman swiffer o cedar vileda rubbermaid quickie clairol women's hair care positioing product marketing helen of troy vortex jet speed dryer applica conair remington quickie manufacturing remington products women's haircare cleaning tools sales/marketing interface kotler customer sales company aftermarket automotive core business