What should HR professionals do with the emergence of social media? Is it something that can be ignored, or is it something that they should embrace to improve the quality of their work?

1. Social Media – Ignore or embrace? Rick Mans - Social Media Evangelist

5. Going from a Web of connected documents to a Web of connected data

6. Less of a catalog and more of a guide

8. Modularity and Open Source provides the basis for continuous improvement

9. Widespread participation through ease of use: people creating the content

10. Fast, interactive, and personalized

12. Setup of protocols, standards and languages

13. Creation of Web sites, Web browsers and key portals by organizations

14. Internet access through Internet Service Providers Time

15. The Internet and its attendant array of consumer devices, networks and content sources have fundamentally changed how customers, employees and partners expect to interact with the enterprise (Gartner CIO survey 2008/2009).

16. HireSmarter

17. Ernst & Young can reach out to more than 35000 potential new hires and recruiters on Facebook within minutes.

18. Don't rule someone out just because they once posted a drunken picture; you'll quickly rule out most hires under age 30. Look for patterns of good or bad judgment; an upbeat or a complaining personality; writing style and issue knowledge; and most crucially, positive or negative comments from other people who talk about them. http://www.sxc.hu/photo/557070

19. Work is the place where I useoldtechnology Perception

21. 4 mythsaboutblocking

22. The worldalwayschanges

23. Social tools a disruptive technology? Managers were afraid Excel was to stimulate workers to make sports- or grocery lists during work hours

24. The 4 myths Blocking will increase the productivity of the employee We will save a lot of money since our employees are wasting the bandwidth No issues with downloaded inappropriate content / malware Our reputation is at risk if our employees are online.

25. You only block Internet access when you are afraid to talk with your employees about their behavior. Preventing behavior does not solve your problems, it will prevent them just for a short period of time.

26. The Value of Social Media ROI?

29. Playstation is a subsidiary of Sony and are a manufacturer of both portable and home games consoles

31. They were set up to help executives keep in touch with other employees

32. In addition, the wikis aimed to ensure that everyone in the organisation is better informed about new products were being developed and how this development was progressing

34. 14% of the company’s new hires come from the alumni network saving on expensive head-hunter fees

36. KPMG is a global accounting and consulting firm

38. The front page listed company news, networking events and job opportunities

40. P&G found 1,000 dyes or colorants globally, with dozens for blue alone. Consolidating these to a standard palette globally saved money. A similar story was found in adhesives used across the company

41. The ability of other researchers to keep abreast of others’ work speeds product development as they can collaborate more or use one another's ideas in their own work

42. Proctor and Gamble are a diverse global consumer products firm

44. The aim was to decrease the perfectionist and siloed mentality of its researchers and involve more outsiders

48. There are more than 2,600 active blogs

49. There are 3,200 wikis online

50. Platform managed by 250 part-time volunteers, split by their responsibility for different subject areas

51. Members of the governing group meet on a bi-weekly basis to provide oversight and direction to the tools

53. Job satisfaction from seeing article on Intelpedia to which you contributed

54. Intel are the world’s largest computer chip manufacturer

56. The peer reviewing nature of a wikipedia meant that some employee feathers were ruffled, as they didn’t like their entries being edited by their peers – especially those more junior

60. In June 2006, eBay added an “eBay community” to the website which included wikis and blogs creating discussion boards, group, answer centres, chat rooms, reviews and how to guides

63. If the network is full of contributors a huge potential value is created Increased maturity The full value of Yammer is realised only if the majority of the users are truly contributing to its content.

65. Yammer is brilliant for reaching out and sharing information with colleagues outside your daily network

66. Use Yammer as a search tool: Links posted on Yammer will guide you to other sources of informationSources of information Internal document strucure Intranet Internet E-mail

67. CG Yammer stats

68. Day One 8am starting a brand new sales job, needing to get up to speed fast Eager to find out more about the new product, the marketplace, and who the key people are to know Reviews the list of people with the “connections” tag “Evangelist”…sounds promising Clicks on “connections” to see who else has tagged themselves with that subject Updates profile tags with new product name and other focus areas “Product Designer”…maybe, but might be too ‘techie’ “Director”…why not start at the top? Clicks on Ronnie to learn more 24 Simple Use Case

70. Blogs

71. Bookmarks (e.g. ‘dogeared’ pages)

72. Activities

73. all from her Profiles pageDecide to check out her bookmarks in Dogear first Looks like this is the right person to get started with Could call direct right now or instant message, but… don’t really have that much to say to her yet Decide to research using some of Ronnie’s online resources linked off her Profile 25

74. Simple Use Case Can immediately see a wealth of relevant information that Ronnie has bookmarked Clicks through some articles to understand more about what she thinks is important Can also see other people who have bookmarked similar content Makes a mental note to circle back and check out these people later Decides to Subscribe to Ronnie’s bookmarks in order to stay up to date with what she’s reading From now on, will get notified via a feed when new content is added 26

75. Simple Use Case See what the community is about, and what content people are interested in Wow, there is an entire Community of people focused on Lotus Connections Returns to Ronnie’s Profile to continue looking at the 360 degree view by seeing what Communities she is a part of Decide to join the community and get plugged in 27

76. Simple Use Case Great info and you can sense the passion about her work and the core principles used is developing the product Can now easily contact Ronnie to start talking about the value I can bring to her team from the Sales side of things But even without contacting her, I already have the benefit of her recent research, her online discussion, and the important content from the Communities she is a part of Can subscribe to her blog as well to get updates when she posts new entries Finally, decide to look at Ronnie’s blog and see what her point of view is ‘in her own words’ Definitely want to know what she thinks about “team collaboration” Clicks to read the article and comments 28

77. Social business Organizational design, Business transformation, Performance, conduct and behaviour management, Human resources (or workforce) analysis and the management of workforce personal data, Training & development

80. Rick Mans rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans