5 Myths of Mobile Marketing

1. Top 5 Mobile Marketing Myths

2. • Myth #5: Mobile is Just for Teenagers
– The average age of a person who sends text
messages is 35
– The number of baby boomers texting and
shopping using their mobile phone nearly
doubled between 2007 and 2009
– 35 to 44-year-olds are the most likely to have
downloaded an App in the last 30 days.
Top 5 Mobile Marketing Myths

3. • Myth #4: Mobile is only for big companies
– 75% of all marketers are planning to add mobile
to their marketing mix this year
– 3 simple ways to get into mobile:
• Get involved in location-based services such as
Foursquare and Gowilla
• Optimize your website for mobile
• Make sure your company contact information is up-
to-date and claim your business listing on Google
Top 5 Mobile Marketing Myths

4. • Myth #3: Everyone has an iPhone
– Only about 35% of the population owns any
kind of mobile phone
– Android has grabbed 41% share of smartphone
users who have purchased a phone in the last 6
months, compared with 27% for Apple, and
19% for Blackberry.
Top 5 Mobile Marketing Myths

5. • Myth #2: You need an App for that
– With the rise of HTML5, the functionality and
feel of websites is nearing that of Apps
– You will need an App if you want to take
advantage of GPS, augmented reality and other
features.
– If you just want to provide consumers with a
way to connect with you via mobile, a mobile
website is fine
Top 5 Mobile Marketing Myths

6. Top 5 Mobile Marketing Myths

7. • Myth #1: Mobile is the Internet, just smaller
– People use mobile differently from how they use
the internet
– They use mobile to find information
quickly, compare prices and make decisions
– People on PC are more likely to surf social
networking sites and play games
– Search is twice as prevalent on mobile web than
on PC
– 1/3 of all searches on mobile is local and 70% of
searches lead to action within 1 hour
Top 5 Mobile Marketing Myths

8. QR What?

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20. • Understanding the Smartphone user
• Users search the internet with a degree of
urgency
• They want results now and if
you can’t give it to them,
they will go somewhere else.
• Must offer highly targeted
content and a strong
call-to-action

21. • The Millennial Generation
– 16-34 — also known as
Gen Y or the WE Generation
— is the new demographic
that businesses compete to
attract.
• This is the generation for whom the PC and
Mac were always a reality. MP3
players, particularly iPods and iPhones, have
been necessities instead of options.

22. • Almost 25% of the US Population
• 200 billion in Direct Spending Power
• 500 billion in indirect spending
• 70% say they are asked for advice
• 68% don’t make a major decision without
discussing it with others
• 70% agree that having their friends’
approval on decisions is important
• Twice as likely to have 200- 500 friends on
Facebook than older generations

23. The place at which independent and often unrelated systems meet and act
on or communicate with each other…
Star Trek IV: The Voyage Home - 1986

24. • Touch-Screen Interface
• Use interactive page elements,
sized appropriately for a
touch-interface.
• submit buttons
• form elements
• links and navigation

25. • Provide an easy way to
connect with your company
• The goal is to get them to
interact
• Sign up for a newsletter
• Connect with your social media
• Purchase your product
• Add an additional incentive for
taking the steps for interacting.

29. The Mobile Interface

32. • Mobile-Specific Content
Content should be simplified, easy to digest
– Viewers on mobile devices are scanning for
information,
– They do not spend a lot of time reading
information
– Your content will probably need to be rewritten
for mobile-friendly reading.
The Mobile Interface

36. • SMS, or a text message, is one of the easiest
ways to start gaining traction in the mobile
marketing world.
• Text messages have a 95% -100% open rate!
• Average open rate of an e-mail is 10%.
• Messages are short, so they are read in full.
• Average time to open is 4 minutes

37. • Coca-Cola – “My Rewards” Code under bottle cap
• American Idol
• MGM – Get Discounts
• Pizza Hut – 2000 consumers opted-in
• Nascar – coupons, in-venue texts for fans at event
• McDonald’s –Return of McRib
Who is using SMS?

38. • Determine your game plan.
• QR Codes great way to get your message
across and get people to your website.
• Build a Mobile website
• Employ an SMS strategy

39. • For more information, contact Rick Clark
• www.clarkmediainc.com
• 321-805-0588