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Inside IoT & Wearables
A discussion on misconceptions in wearables
that are slowing the road to mass adoption.
One quarter innovator, one quarter provocateur,
and the remaining; iconoclast.
80% 20%
A
Big
Pharma
Med
Technology
VS
80% 20%
B
Kodak
Moments
Zune
Moments
VS
50% 50%
C
Digital
Transformation
Digital
Disruption
VS
Instanity
“The ability to create repeatable &
sustainable customer experiences in the
midst of insanity”
Mobile Social Cloud BD IoT
Time from wiz to biz
Uncertainty&Confusion
Define Wait Act
Describe Act
Co-Create
Proximity
“Things can be categorized into market
segments based on distance from the
human heart ”
On
Me
I
Carry
Around
Where I
Lay
Around
About
My
Grounds
In
Me
On
Me
I
Carry
Around
Around
My
Body
Things
That
Surround
Things
That Take
Me Around
Where I
Do My
Rounds
About
My
Grounds
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Industrial
Internet
Smart Supply
Constellations
Smart
Cities & Transport
Connected
Homes
Wearable
Clothing
Digital
Health
Invisible
Computing
Connected
Government
Intelligent
Consumer Electronics
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Connectivity
Sensors
+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+
Connectivity
Robotics
Sensors
+
+
Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics
+
+
+
+
Robotics
Connectivity
Machines
Sensors
Infrastructure
+
+
+
+
Buildings
Connectivity
Machines
Sensors
+
+
+
Infrastructure
Connectivity
Buildings
Sensors
+
+
+
Connectivity
Infrastructure
Sensors
+
+
Sensoring
“There is more immediate business value to
be captured in retrofitting dumb devices with
sensors that creating smart devices”
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Connectivity
Sensors
+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+
Connectivity
Robotics
Sensors
+
+
Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics
+
+
+
+
Robotics
Connectivity
Machines
Sensors
Infrastructure
+
+
+
+
Buildings
Connectivity
Machines
Sensors
+
+
+
Infrastructure
Connectivity
Buildings
Sensors
+
+
+
Connectivity
Infrastructure
Sensors
+
+
IoIT
“We are closer to an Internet of dumb
things, and far from an Internet of things that
are natively intelligent”
SmartData
“Sensors must have a “bullshit meter” to
know what to send from the edge of the
network to the core”
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Connectivity
Sensors
+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+
Connectivity
Robotics
Sensors
+
+
Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics
+
+
+
+
Robotics
Connectivity
Machines
Sensors
Infrastructure
+
+
+
+
Buildings
Connectivity
Machines
Sensors
+
+
+
Infrastructure
Connectivity
Buildings
Sensors
+
+
+
Connectivity
Infrastructure
Sensors
+
+
WiTricity
“IoT business models will need to be
completely wireless, or better yet
permanently wireless”
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Connectivity
Sensors
+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+
Connectivity
Robotics
Sensors
+
+
Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics
+
+
+
+
Robotics
Connectivity
Machines
Sensors
Infrastructure
+
+
+
+
Buildings
Connectivity
Machines
Sensors
+
+
+
Infrastructure
Connectivity
Buildings
Sensors
+
+
+
Connectivity
Infrastructure
Sensors
+
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
EdgeWare
“In IoT Hardware and software converges
on the edge as edgeware, hardware is hard,
no really, atoms vs pixels”
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Connectivity
Sensors
+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+
Connectivity
Robotics
Sensors
+
+
Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics
+
+
+
+
Robotics
Connectivity
Machines
Sensors
Infrastructure
+
+
+
+
Buildings
Connectivity
Machines
Sensors
+
+
+
Infrastructure
Connectivity
Buildings
Sensors
+
+
+
Connectivity
Infrastructure
Sensors
+
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Mobile Social Cloud BD IoT
Time from wiz to biz
Uncertainty&Confusion
Define Wait Act
Describe Act
Co-Create
Verbs
“We focus on the nouns that describe things,
we need to start to focus on the verbs that
describe what problems these things solve”
Consumer
Transportation &
Lodging Financial Services Life Sciences Government
Things that
suggest
Things that
supply
Things that
service
Things that
signal
Things that
secure
Things that can
be shared
Things that
satisfy
Things that
suggest
Things that
identify service
needs or service
failures.
Vanity
“Unless wearables satisfy our vain desire to
look better than we actually are, they will not
tip.”
V
Gettingdesignright
vanity
V
Gettingdesignright
vanity
V
Gettingdesignright
vanity
Shall We Wear
WhatElse
• 29% - clipped on clothing on forearm
• 28% - on wrist
• 18% - clipped on shoe
• 15% - embedded in clothing around calves
• 12% - jewelry on the ankles
At the end of the limbs
20 Billion2012 was a record year on spending on
luxury watches globally.
Gettingdesignright
vanity
V
Gettingdesignright
vanity
Gettingdesignright
vanity
177,000 models
Ownership
“Wearables must become our primary
belongings, right now every wearable is a
second class belonging.”
O
Gettingvalueright
ownership
O
Gettingvalueright
ownership
O
Gettingvalueright
ownership
O
Gettingvalueright
ownership
O
Gettingvalueright
ownership
O
Gettingvalueright
ownership
5 10 20
2 5 10
O
Gettingvalueright
ownership
the smartback
Ownership
“It will be difficult to be a smart shirt, or hat,
or shoe because it means you will be my
only shirt.”
Feelings
“In the Age of Context, we are competing to
create experiences, not products. Like on
Facebook, Love is for business”
About my
Grounds
Where I
Do My
Rounds
Where I
Spend My
Pounds
Things
That Take
Me
Around
Things
That
Surround
Where I
Lay
Around
Around
My Body
I Carry
Around
On Me In Me
Connectivity
Sensors
+
Connectivity
Device
Sensors
+
+
Fashion
Connectivity
Device
Sensors
+
+
+
Connectivity
Robotics
Sensors
+
+
Connectivity
Device
Sensors
+
+
Buildings
Connectivity
Machines
Sensors
Robotics
+
+
+
+
Robotics
Connectivity
Machines
Sensors
Infrastructure
+
+
+
+
Buildings
Connectivity
Machines
Sensors
+
+
+
Infrastructure
Connectivity
Buildings
Sensors
+
+
+
Connectivity
Infrastructure
Sensors
+
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
Power
+
My Planet My Career
My
Wealth My Crowd
My
Stature
My
Reputation My Vanity My Pride
My Well
Being My Health
Glancification
“We will be the last generation to not know,
the IoT business models are in making every
detail accessible at a glance”
Miniaturization
“There are millions of already invented
business models that has a simple business
model for IoT, just make them smaller”
10 Wearable Adoption Myths
A discussion on misconceptions in wearables
that are slowing the road to mass adoption.
One quarter innovator, one quarter provocateur,
and the remaining; iconoclast.
3 20 50 80/
50/50
80% of
everything is crap
80% of
tipping is business
80% 20%
01
Input Devices
Listening to the Body
Output Devices
Making me Smarter
VS
80% of
sensors not invented
80% 20%
02
Immersive
And Episodic
Passive
Monitoring
VS
80% of
activity is episodic
The pharmacy is poised to be
the largest device but the
smallest hospital
5K 60K .5MHOSPITALS PHARMACIES TELLER MACHINES
80% 20%
03
Preventative
Health Model
Digital
Health
VS
80% of
sickness is hedonism
20% 80%
04
Media
And Content
Personalization
And Context
VS
80% of
clues are still missed.
Segment of one.
80% 20%
05
Removing
Retail Friction
Personalized
Offers and Marketing
VS
80% of
marketing is wasted
50% 50%
06
Smarter
Fitness
Improved
Lifestyle
VS
Those who care about fitness
care, those who don’t, don’t.
Find the middle.
80% 20%
07
Internet
Of Things
Wearable
Devices
VS
20% 80%
08
Augmented
Reality
Augmented
Humanity
VS
80% of
humans are lazy
50% 50%
09
Fashion can
Solve for Vanity
Function can Solve
For Most Laziness
VS
80% of
design is still UX, 20%
is function
80% 20%
10
Causing
Hypochondria
Fixing
Hedonism
VS
80% of
sickness can be solved with
diet and exercise
80% of
everything is crap
Products do not tip
experiences and outcomes do
80% of
tipping is business
model innovation
A
Kodak
Moments
Zune
Moments
VS
20% of
tipping is from
product innovation
Streams of data
Single Point of Time (SPOT) Measure vs. Stream of Information
State of Sensor Innovation
Oncology
Digestive
Cardiology
Respiratory
Hospital Doctor Lab-in-a-box Wearable
Bio-
Stream x Year Month Month Day
Bio-
Stream x x Day Year Month Month
Bio-
Stream x Month Day Minute Second
Bio-
Stream x x Year Year Month Year
Bio-
Stream x x Day Day Day day
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Health 2.0 - Internet of Things (IoT) and Wearables #health2con

Hinweis der Redaktion

  1. Just 3.3 Million Fitness Trackers Were Sold In The US In The Past Year Assume 5%, 300 MM in US, 100 MM addressable market, we are at 5%, not even close to being ready to tip.
  2. The Rolex Back
  3. Keeping up with Tim Moore.
  4. Keeping up with Tim Moore.
  5. Beats did this, but the beats headphone is a hell of a headphone … it became my primary headphone immediately, and my bose headphone became my secondary
  6. Everyone has a blog … a different type of echo chamber.
  7. 5K hospitals, 67K pharmacies, 425K ATM machines ….