Consumer use of mobile and video is dramatically changing the way they engage with brands. This presentation looks at the issues and opportunities from Video, mobile and experience and how brands should approach this exciting period.

1. things
that
really
matter to
your
brand

2. You know the story
of the frog and the
boiling water?

3. Story goes that a frog
in water won’t notice
the temperature
rising.
So, technically if you
turned the
temperature up the
frog would happily sit
there as it eventually
boils alive*….
…sometimes you just
don’t notice change
happening all around
you.
* No frogs were harmed in the production of this presentation

4. People’s use of mobile
and video is much like
the frog and the boiling
water…
Mobile as a channel
and video (YouTube
particularly) are areas
you’ve undoubtedly
been working in or at
least investigating. But
have you noticed the
change in temperature
recently?

5. Source : Cisco Visual Networking Index:
Global Mobile Data Traffic Forecast Update, 2014–2019
Mobile data usage grew 69%
in 2014.
By 2018 mobile is predicted
to be 70% of all consumer
internet traffic.
The pot is boiling…

6. Video grew to 55% of all
mobile internet consumption in
2014.
Within 5 years video will be
80% of mobile data.
The pot is boiling…
Source : Cisco Visual Networking Index:
Global Mobile Data Traffic Forecast Update, 2014–2019

7. What
this
means..

8. 7 out of 10 brand
communications are
likely to be video
based through a
mobile interface
within the next 3 – 5
years.
Feeling the heat yet?

9. 7 out of 10 brand experiences

10. “The change in people’s use of the internet
through video & mobile now and over the next 5
years is as fundamental to brand communications
as the advent of the web itself…”

11. Connecting your brand with people’s
changing mobile consumption is key.
Thinking beyond “mobile first” and into
true alignment.
And, great video content is mandatory.
Beyond the hero, hub and hygiene
YouTube strategy you hopefully already
have in development.
But there is a third missing element...

12. Experience

13. People want them and want to talk about them.
And, they really matter.
Experience

14. 2 of the top 3 ways people
a. Become aware of brands
b. Make a decision to purchase a brand
Stem from experience – personal or observed.
Experience

15. Of connecting with the brand, your website, your
store, sales people, video content, how-to videos,
social feeds, demonstrations, sponsorship, your one-
customer view……
Experience

16. 1. Experience
2. Mobile alignment
3. Video content
Things
that
matter
to your
brand

17. With 7 out of 10 brand touches being video based through a mobile
interface within the next 3 – 5 years
video focused mobile
experience and engagement is
the primary driver for future
brand growth.

18. Experience
Mobile Video
People
Social
Social
With people at the
centre there is a new
focus required to:
- build video
experiences for
mobile
- create experiences
that are video worthy
and optimised for
mobile and,
- deploy mobile
experiences that
maximise video (such
as 360o
video).

19. It’s time to reimagine
your customer
relationship through
experiences played
out through a mobile
device and, more
often, as video.

20. Do you have an
engagement &
communications
strategy in place that
works in a world
where 7 out of 10
brand experiences
are video based
through mobile?

21. If not, it’s
probably
time to talk.

22. A communications agency for the
Experience Age
Creating ideas and telling stories that will travel within a
mobile-connected, experience-hungry audience.

23. Contact
Richard or Chris @
Fundamental London
+44 207 193 9199
hello@fundamental.london
www.fundamental.london