Company overview and recommendations for international expansion

1. GOING
GLOBAL

3. Company Timeline
1986 “Crocodile Dundee” - Australian film starring Paul Hogan as Mick Dundee
1987 Multi-Venture Partners, Inc. is founded in Florida by Tim Gannon, Bob
Basham, and Chris Sullivan
1988 First Outback Steakhouse opens in Tampa, Florida
1991 Goes public with 49-restaurants… renamed Outback Steakhouse, Inc.
1993 Carrabba's Italian Grill is launched
1996 1st Outback Steakhouse opens in Canada
1997 Revenues exceed $1 billion
1999 Enters JV to develop Roy's & Fleming’s Restaurant chains

4. Growth Drivers…
• High Quality Food
• Great Service “fully staffed, fully trained”
• Relaxed ambiance “Australian theme”
• Focus on dinner and suburban locations
• Key Partnerships: suppliers, managers & franchisees
• Bottom-up communication encouraged

5. Company Expansion
• Growth rate of 70 stores per year
U.S. market saturation
• Diverse mix of dining options
Carrabba’s, Fleming’s, Roy’s & Bonefish Grill
• International Opportunities…?
International sales generate up to 50% of fast food revenue

6. What are Your
International Travel
experiences?
What Countries?

8. Key Questions
• Challenges expanding outside of the US?
Based on regional tastes, culture, religious beliefs, etc.
• Does the model translate internationally?
Brand, product, work environment, service, etc.

9. Recommendations
• Identify and prioritize countries and regions
• Culturally-comparable dietary and dining habits
• Discretionary incomes
• Identify and develop local managers, servers and
suppliers
• Start with corporate-owned restaurants
while seeking potential franchisees

10. Where are They Now?
18 Countries Worldwide
Australia
Brazil Guam
Canada Hong Kong
Indonesia
Costa Rica Japan
Dominican Republic Korea
Malaysia
Mexico Philippines
Puerto Rico Singapore
Taiwan
Venezuela Thailand

11. Bloomin’ Brands Goes Public
CNBC
Aug 8, 2012
Elizabeth Smith
Bloomin' Brands Chairman & CEO

13. References
• http://www.ajc.com/news/business/outback-beats-
around-bush-for-growth/nQHyr/
• http://www.fundinguniverse.com/company-
histories/outback-steakhouse-inc-history/