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Customer insight workshop c steve postlethwaite and sam hepenstal

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Richard Greening
Richard Greening

Customers at the heart of Total Place event 18th March 2010 Workshop C Hampshire CC presentation on tackling ASB through customer insight

News & PolitikTechnologie
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Hampshire County Council: Customer Insight Project, Community Safety Steve Postlethwaite and Sam Hepenstal
Customer Insight Project: Community Safety ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Customer insight workshop c steve postlethwaite and sam hepenstal

Hinweis der Redaktion

  1. - identified neighbourhoods where fears are concentrated – and shows Mosaic profiles within these areas – these can form the focus of targeted communications strategies to reduce fears. – not necessary to blanket areas when can identify particular neighbourhoods demonstrating most of fear Concentrations of unsafe responses – confirmed predictions in a number of cases – deprived locations, social housing, relatively high crime and ASB – demonstrated fears as expected. – for these cases analysis is useful in overlaying Mosaic household profiles to inform communications – analysis added to these expectations including info from street surveys – situational context of fear and driving factors. Some anomalies – areas which would not have been found – identified questions for future work – role of SNT/Neighbourhood watch Hypotheses drawn out from research for potential drivers of fear - to be tested in further work