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Innovation in the Age of Disruption
- 1. Innovation in an Age of Disruption Richard Gingras 01-03-12
- 5. The advance of technology Exponential convergence
- 13. Understand your audience Where does it come from? Today? Tomorrow? 45% 30% 45% 25% 32% 22% 33% 29% 32% 27% 9% 1% 15%
- 15. Rethink content architecture Design to leverage today’s technology and audience flows Ephemeral anthrax attack article Persistent anthrax attack resource
Hinweis der Redaktion
- I am not a journalist. > Not that I wouldn’t be proud to accept that label. But I haven’t earned my stripes. > Created several news products, held editorial titles, but haven’t ever reported a story or worked deeply enough in the journalism trenches… I am a technologist. I develop and architect products I have spent a third of a century working in the fields of new media The first on demand media - teletext the first iterations of online community - eWorld the first use of broadband connectivity - @Home various approaches to establish technologly-driven layers of trust - eWorld, Goodmail. and so on
- My long backgground does not mean I have answers. In fact, all it means is that I have had the opportunity to make more mistakes that most of you. And with that, might have attained insights into the architecture of information ecosystems and their evolution over the course of the last thirty years.
- Technology, in and of itself, is not the solution!
- The pace of change will not abate, it will quicken. Not about a transformation from one steady state to another.
- Flash anecdote It’s not just for geeks.
- Spending time on the collapse of the traditional news industry is not terribly productive. At this point, it’s more for the historians to worry about. But history does have it’s lessons.
- We can’t change the physics of the market, we can only adjust our behaviors. Edit folks tend to have NO understanding of this.
- > Does the near-valueless documentation of trivia diminish the perceived higher-value ‘knowledge and insight” of thoughtful reporting? > I truly don’t know the answer to this question but it might be well-worth considering.
- Journalists should understand this. Data isn’t evil. Misuse of data is evil.
- Social: the reason your at Google. And the social layer has not reached it’s apex. What’s the other learning from this? 75% of the traffic is going to: THE STORY PAGE!
- This slide is nearly 5 years old! Change
- Pro Publica use of social media posts
- This is hard. Everyone agrees that change is important until it gets to them. Tell the “major newspaper” story.
- Learn from Wikipedia
- Ethics questions: > How does one address the reporter’s
- Ignore the drama of the ugly transmogrification of existing news entities. That is the past, not the future.
- We are, whether we like it or not, reinventing journalism And while we’re doing that we also need to reinvent journalism education. That’s exciting.