X-Otica, The Ultra-Luxury Store, where . . . technology will serve, manage and entertain. In 2010, SMITH-TRG upgraded X-Otica and developed X-Otica Thin Store for smallerfootprint, lower overhead, lower square footage retail stores. Originally developed in 2004, X-Otica in 2005 became the basis for a FORTUNE 500 Co.\'s global retail strategy. Today, they are the world\'s most successful retail chain -- ranked #1 -- as measured by highest (store averge) revenues per square foot.

1. X-Otica The Ultimate ‘Destination Shopping’ Experience
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X-Otica: where store X-Otica’s Mission
innovation and retail Build leading ‗Destination
Shopping‘ brand with a social
imagination converge. conscience by:
 Optimizing customer‘s retail
Store Exterior experience
 Connecting/keeping pace
With magic akin to Times with consumer tastes
Square, captivating video X-Otica’s „Smart TV‟ Network  Reacting quickly to
Builds Consumer Awareness competitive events
content on large digital display
With high-impact, full-motion  Leveraging technology and
screens with QR codes beckon imagery and CD quality sound, marketing experience to
consumers, drives store traffic, reaches audience better than customer‘s advantage
non-traditional out-of-home or  Deliver optimum quality,
creates word-of-mouth ―Buzz‖. in-store media. value and convenience
 Maximizing revenue and
profit per square foot
Strengthens Brands and Convenience W/O Cashier
Yields Stronger Ad Recall Consumers with smartphones
Combining brand imagery with can real-time reply to X-Otica’s
promotional content creates a Smart TV marketing, promotion,
lasting impression with targeted and ‘Advertainment‘ messages.
audience. They can even phone select,
Once Inside pay for and have purchases
X-Otica’s store-wide ‗Smart TV‘ Motivates and Creates home delivered next day.
digital media network with Greater Purchase Interest
display screens deliver content Flexible content scheduling by
for its customers and about: day part and screen location
targets audiences with relevant
 Brands and Products, and timely messages.
 People Who Make Them, Engages the Consumer
and Localized on-screen messaging -
tailored to store or department
 Lifestyles & Interests of Purchase by Touch
specific audience – retailers
People Who Buy Them. Finger or palm image scans link
solicit real-time response and
customer to payment via image
enable permission based mobile
scanning on tablet computers
marketing/commerce.
near point of sale—completely
eliminating the need to carry
credit cards, checks, or cash.
In-Store ‘Advertainment’
Smart TV: short video contests
about people, places and things.
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X-Otica: The Future of “In-Store Shopping” Richard D. Smith, CEO, SMITH-TRG
Copyright 2004-2011SMITH-TRG, All rights reserved RDSmith@SMITH-TRG.com