Seoul Space Story. Startup and Innovation Platform. Accelerator, Media, Events, Agency.

1. September 2012
The Seoul Space Story
● Startup and Innovation Platform
○ Incubation
○ Media
○ Events
○ Agency

2. Calling all
Superheroes

3. Calling all
Super Heroes

4. Yay!
We gotz us some
mobile stuff!
*From a conversation with Erick at TechCrunch Tokyo 2012
“Is there anything interesting in Korea
(tech)? You have a lot of mobile, right?”
-Erick Schonfeld (TechCrunch, Editor-in-Chief)

5. The Korea startup and tech scene is a
black box to the rest of the world

6. Silicon Valley
Korea (Asia)
Tech and
Startup Scene?
???
Google
Apple
Facebook
Twitter
Evernote
Instagram
etc…
No globally recognized Korea
startup success stories

7. Opportunity
The timing is right. Korea is by far one of the most exciting, cutting-edge
mobile, internet and gaming markets in the world.
There is a perfect storm of unprecedented opportunities and resources for
Korea tech startups to become future stars of the global tech industry.
Games
Smartphones
100% Broadband
WiFi everywhere

8. Traction
Results so far…
The result is that Seoul Space has since
become one of the leading platforms for
launching the best Korea startups onto the
global stage.

9. No neutral, centralized open office spaces
“Resources are scattered or not startup friendly. Eg: space is only available as cubicle
offerings from Samsung, SK, LG, other conglomerates, or the government”
No direct access to global mentors and resources
“Disconnect between global and local scene!”
Lack of entrepreneurial culture
“Fear of failure is too high!”
2Ecosystem is still fragmented

10. • All-in-one innovation hub where entrepreneurs and
like-minded innovators can share community resources
and collectively
exchange ideas under one roof.
• Scale current startup programs with KAIST University and
Kwangwoon University to other Korea Universities, as well
as our partner K-Startup to attract students to Seoul
Space Hub for 100-day accelerator.
• Pull in top global IT tech startups from across tech
industries into Seoul Space Hub by positioning our office
space as an independent location)
• Seoul Space Hub will provide entrepreneurs with office
space, co-working space, event space, and soft
services in English translation, legal, and accounting
under one roof
• Leverage the professional networks of current Seoul
Space founders, partners, and mentors to bridge the
gap between global investors and local startups
• Seoul Space Hub’s all-in-one ecosystem with deep global
lines throughout Asia, Europe and US, including Silicon
Valley, will attract the best local Korean startups into our
incubation program. “If you build it, they will come”
Introducing Seoul Space Hub:
All-in-one innovation hub where ideas play.
Overview of existing barrier and Seoul Space Hub’s solutions
Seoul Space Hub’s proposal
Lack of open
collaborative
space
Absence of startup
curriculum in
current university
programs
Minimal presence
of global IT
players
High costs in
setting up
business
Lack of
investment inflow
Limited cases of
successful
startups
Seoul Space Hub

11. Why Seoul Space?
Shining light in the black-box of Asia…
Seoul Space serves as an “inbound”
lighthouse and soft-landing pad
for hot global tech startups,
entrepreneurs and enterprises
wanting to plug into the
lightning-paced Korea tech scene…

12. Solution
Terraforming
Asia’s central hub
for global innovation
and Future Startup
Super Stars!

13. What is Seoul Space?
Enter Seoul Space, Korea’s premier startup accelerator and innovation hub.
Seoul Space was established in 2010 by a group of friends, entrepreneurs and
pioneers with roots and expertise from Korea and Silicon Valley with the simple
goal of finding and helping startups in Korea.

14. Why Seoul Space?
1) Leverage our global networks, but be strategically
based in Seoul;
2) Develop new best-practices and implement them in a
curriculum that combines global business standards
and expertise, with deep local knowhow and
experience, and;
3) Set the new standard for entrepreneurs and innovation
in Asia
We built our hub from the ground-up based on
3 premises:

15. Who is Seoul Space?
The Seoul Space Delta Force Rainmaker Team
In order to build our startup
ecosystem platform, Seoul Space
assembled a team of the best
Korea and global market
Demolitions Experts, Bridge
Builders and Foundation brick
layers in the tech industry with
experience spanning Angels,
VCs, Googlers, Samsungites, Ad
Madmen, Korea Ivy Leaguers,
and more.

16. David Lee,
Co-Founder /Board
David was hired in
2000 as one of the
first 200 employees at
Google and was the
first executive to lead
Google overseas. He
launched Google's
offices in Korea,
Japan, Greater China,
Australia, UK,
Germany, and Latin
America.
David is an LP in Y
Combinator, and SV
Angels Fund, and sits
on several advisory
boards US and Asia.
Seoul Space Executive Team
Executive Board
Jin Hyung
Kim /
Strategic
Partner
Jin Hyung
joined the
faculty of
KAIST
where he
headed the
computer
science
department
1993-1995
=
Strategic Partners
Richard Min,
Co-Founder /CEO
Richard, a Serial
Entrepreneur, brings a
over a decade of
in-the-trenches
experience from
across the Korean IT
industry.
During his time Seoul
marketing firm,
Richard has been
working with global
enterprises from
Google, Twitter,
Samsung, Korea
Telecom, etc, as an
industry authority,
leader and pioneer on
the digital frontier.
Chong-pil Yim,
Co-Founder /Partner
Founder of CP
Entertainment, a
Seoul-based Concert
and Artist Licensing,
Events and
Promotions Company
with representation
experience including
the Pussycat Dolls
and other international
artists.
Chong-pil is an
investor in various IT,
entertainment,
franchise and real
estate ventures in
Korea, including Seoul
Space.
Prof. Kim, Jin Hyung
Strategic Partner
Jin Hyung joined the
faculty of KAIST
where he headed the
computer science
department
1993-1995. He also
was the president of
Korea R&D
Information
Center(KORDIC, now
KISTI) which is
responsible for the
scientific and technical
information services in
Korea.
Prof. Kim is often
referred to as the
Father of Korea
Entrepreneurship
Prof. KJ Byeon
Strategic Partner
KJ is a tenured
computer science
professor at Ajou
University in Korea
and has 20 years of
R&D experience on
database systems,
enterprise application
integration, social
applications, and
mobile social network
services.
As an entrepreneur,
he has been working
closely with KT, NHN,
Samsung, and
Hyundai Dept Store,
and Cable Network.
SEOULSPACE/KSTARTUP
KSTARTUP/APPDEVCENTER

17. Seoul Space Ecosystem
The “Innovation Hub” serves to manage four operating divisions
Innovation Hub
Services
Media
Events
Divisions
Incubation

18. Seoul Space Platform and Ecosystem
Government Silicon Valley Asia EuropeEnterprises
Seoul Space Mission is to make the “crazy ride”… less crazy by:
Leveraging our platform across the Korea startup
ecosystem to maximize opportunities for success.
•Co-located S2 business units and portfolio companies
Shared Office Space
Shared Resources
✓Consulting
✓Biz Development
✓PR & Marketing
✓Market Entry
✓Localization
✓Seminars/Workshops
✓Networking
✓Conference
✓Branded Events
✓Tech News
✓Media Blog
✓Reporting
✓Mentoring
✓Kstartup Program
✓Facilities
✓Funding
Incubator
Media Events
Agency
•Management of portfolio companies
•Management of shared back office processes (legal, accounting, processesing, etc.)
Administration & Back Office
People Network •Valuation & fundraising
•Investor relations
•Expert network management across business
units
•Strategic project management
•Community website, intranet, & servers
Shared Tech Platform

19. Seoul Space Four Divisions
Incubation Media Events
100-day Kstartup
Alpha Center
Samsung App
Center
Education
Programs
Full-service Forums
&
Conferences
Launch Events
Tech Seminars
Tech Workshops
Seoul Space Blog
(Eng)
10 local & global
writers
6 consistent
syndications
Authority on Korean
startups
AdbyMe
Wable
Spoqa
KTL Apps
Shakr Media
DiDi Networks
Agency
Google
MoboTap
Sanrio Digital
Cloverfield
- (Paramount film, viral)
Samsung Mobile
Samsung Electronics
AIG
Estee Lauder Companies
- (9 luxury Brands)
And more…
Facebook
Twitter
Tapjoy
TWiST Seoul
Vivendi
Group/INSEAD
Universal Music
Orange Labs
TEDx Seoul
ZDNet Cvision
Austria Embassy
KOTRA
IDG Blog
Orange Labs Blog
TechNode (China)
Tech Cocktail (US)
PrivateEquityKorea.co
m
SERVICES
CLIENTS
Startups, Clients, Partners ~ all benefit from having access across the ecosystem as a
platform
Strategic Consulting
Market Entry Partner
Executive/Senior Mgmt BD
Internationalization/
Localization
Marketing, Advertising, PR
Social Media Management
(eg: Korea Facebook & Twitter)

20. Media Coverage on Seoul Space:
Arirang TV News
http://www.arirang.co.kr/News/News_View.asp?nseq=135536&code=Ne2&categ
ory=2
ET News (Electronic Times)
http://www.etnews.com/news/economy/economy/2641320_1493.html
TBS Primetime
http://www.tbs.seoul.kr/efm/Primetime
Inc Magazine
http://www.inc.com/magazine/201112/the-returnees.html
Tech Cocktail
http://techcocktail.com/incubator-korea-founded-by-ex-googler-2011-09
Pando Daily
http://pandodaily.com/2012/07/05/south-koreas-nascent-startup-scene-pins-its-hopes-on-mobile/
Korea Times
http://www.koreatimes.co.kr/www/news/special/2011/08/175_93354.html
Newswire
http://www.newswire.co.kr/newsRead.php?no=591091
Asian Talks
http://asiantalks.com/?p=178
And more…
Seoul Space in the Media
S2 Agency.

21. Incubator/
Accelerator
Seoul Space Accelerator
Kstartup 100-day Incubator
Korea Startup Curriculum

22. Korea Startup Pipeline
Seoul Space is the preferred pipeline from Korea to Asia, the Valley and the world
Infrastructure
✓Office space
✓Equipment
✓Servers
✓Funding
Education
✓Practical and Interactive Curriculum
✓Meaningful and Relevant Mentorship
Community
✓Fun, open but likeminded online and offline
community
✓Exclusive, but Accessible Executive Networks
✓Guided, but open collaboration
Funding
✓Direct investment
✓Angel and VC referrals

23. Korea Startup Pipeline
Seoul Space is the preferred pipeline from Korea to Asia, the Valley and the world
Seoul Space
US / Silicon Valley
Asia
Europe

24. The good news is: The timing has never been better, the barriers to entry have
never been lower, and the Korea startup tide is rapidly rising…
But make no mistake, although the journey to find or become the next “Mark
Zuckerberg of Korea” will be incredibly exciting, potentially prosperous, and
ultimately rewarding, it will also be unbelievably difficult and challenging, and only
meant for those who are willing to put it “all on the line”, strap-in and getting ready
for a crazy ride.
Barriers to Entry: LOW… Barriers to Success: HIGH
Start here Daily Work
Experience
End of Phase 1…
Now REPEAT “X” Times until…
Step
1
Step
2
Step
3
Step
4
The Path of Startup Glory

25. Incubation and Acceleration
Incubating and Accelerating 10 – 20 startups a year
KSTARTUP
INCUBATION
100-Day Incubation Program
(6-10 Startups/ Year)
SEOUL SPACE
ACCELERATION
Case-by-Case
(8-10 Startups / Year)
Focusing on:
Internet, Mobile, and Game
Startups
“We are seeking to discover or build the
next Google, Apple, or Facebook, Twitter
startup success story... from Korea.”

26. Mentorship
Access to over 300 Local and Global Industry Leaders , Experts and
Influencers in our Mentor community…
(Examples)

27. Social Point Card App Web to Digital Display Advertising Network
Facebook Fashion Game
Everything to Video
Social Ad Platform
Seoul Space Startups Examples

28. • Facebook
• Twitter
• Google
• Context Logic
• Samsung
• SKT Ventures
• SK Planet
• Zynga
• Technode
• TicketMonster
• Tapulous
• Coupang
• GroupOn Korea
Seoul Space Partners
Network

29. Sponsoring
Partners
Collaborating
Partners
Partners

30. Media
Leading,
English-based
Korea Tech Blog and
Media Network

31. Blog and Community
The leading, English-based Korea tech blog and social media resource for news, trends and community.
The Seoul Space Media Network reaches
hundreds of thousands of like-minded
entrepreneurs, startups, executives and
innovators from around the world.

32. Events
Seoul Space
Exclusive Events
&
Client Event
Management and
Planning

33. Seoul Space Events
• Startup Battle Korea 2012 (Jun 14)
• Seoul Space Networking Party 5 (June 14)
• Seminar with David Lee
- Meet a Super Angel: Lessons from Silicon
Valley
• Seoul Space Networking Party (May 8)
• TapJoy Korea Launch Event (Mar 13)
• KStartup Accelerator Launch Conference (Feb 23)
• MoboTap CEO Seminar (June 12)
• Singapore University MBA Learning Exchange
• ChartBoost Developer Meetup - July 31
• Youlu (RenRen Cofounder) Seminar and Launch –
Aug 5
• And many more…
• TWIST Seoul (ThisWeekInStartups Seoul) (Dec 17)
• 1st
Facebook Korea Developers Meetup (12 Jul)
• Twitter Developer Teatime Launch - 1st
in Asia (Nov
15)
• TedXSeoul Networking Party
• VIVENDI /INSEAD Executive Learning Expedition
Meetup
• StartupConnect with Austria Embassy (Nov 14)
• TWIST 2 (ThisWeekInStartups Seoul 2) (Aug 24)
• Seoul Space roast dinner networking Event (May 4)
• Social networks, games & the mobile market (Feb 23 )
• Meet an Silicon Valley Angel Seminar (Jan 25)
• And many more...
2012 Events 2011 Events

34. Facebook Developers Meetup
FACEBOOK KOREA 1st DEVELOPERS
MEETUP
Seoul Space Events (Global Brand Developers Meetup)
Global Brand Developers
Meetup

35. 미국 실리콘 밸리에서 유명한 David Lee와 함께 생생한 현장이야기를 나눌 수 있는 기회에 당신을
초대합니다.
(Google director였던 David은 서울스페이스 파트너, Google 커넥션으로 이뤄진 XG 벤처 창업자 및
파트너, 미국에서 가장 유명한 벤처기업 인큐베이터 Y-Combinator의 멘터,SK 텔레콤벤처펀드
고문역할 겸임 중)
David은 실리콘 밸리와 한국벤처, 투자업계 관련자들과 깊은 인맥을 가지고 있으며, 20개 이상의 회사
포트폴리오 중 5개의 회사가 Google, Disney, AT&T, Facebook에 인수 되었습니다.
이번 서울스페이스 모임은 보통 컨퍼런스와의 다른 성격을 띄고 있습니다. 실리콘 밸리의 트렌드에
대해 20-30분의 간략한 발표시간을 가진후, 오픈 Q&A 세션을 가져다..
*일시 : 2011년 1월 25일 오후 7시 * 장소 : 서울스페이스 * 참여인원 : 40명
※ David Lee관련Business week 기사링크≪Google’s Real Power≫ http://bit.ly/david_lee
국내 인터넷 업계의 1세대 주자 허진호 대표는 국내 IT업계에서 잘 알려진 “인터넷 전도사”로
손꼽힙니다. 1994년 국내 첫 민간 인터넷서비스업체(ISP) 아이네트 창업을 시작으로 2003년
한국인터넷기업 협회회장을 겸했으며 네오위즈 인터넷 대표이사직도 맡았습니다. 허 대표는 2010년
Crzyfish라는 소셜게임 퍼블리싱사를 창업하여 페이스북 게임 “고고!농장”, “고고!맞고”를 성공적으로
런칭하였습니다.
허진호 대표의 국내 소셜 네트워크, 소셜 게임 그리고 모바일에 관한 발표시간을 갖고, Q&A 세션을
통해 startup 현 대표의 국내 벤처기업 상황에 대한 견해와 진솔한 담화를 나눌 수 있는 기회입니다.
이번 행사는 IT 인큐베이터 서울스페이스 옆에 위치한 ZOO COFFEE의 자유롭고 캐쥬얼한 분위기에서
진행될 예정됐습니다. 일시 : 2011년 2월 23일 오후 7시 *장소 : 서울스페이스 옆 Zoo Coffee *참여인원
: 40명
現 Crzyfish 대표이사
現 한국인터넷기업협회 회장
前 팝펀딩 대표이사
前 네오위즈 대표이사
前 FON 대표이사
前 IWorld Networking 대표이사
前 Inet 대표이사
허진호
現 서울스페이스 파트너
現 XG Ventures 창업자/파트너
現 Mentor, Y-Combinator
現 Lead Advisor, SK 텔레콤 벤처
前 Director, Google (‘01-’06)
Accomplishments featured on
Forbes & Business WeekDavid Lee
David Lee에게 듣는“실리콘 밸리
Startup 생생한 현장이야기”
소셜 네트워크가 불러 일으킨 소셜
게이밍
- 국내 시장과 방향성
Seoul Space Events (Exclusive Speakers)

36. TwitterSeoul Developer Teatime Conference

37. TWiST Seoul Pitch Workshop
9 Startups & 3 judges together in several rounds of pitch
practices and feedback

38. Startup Connect
with the Austria Embassy

39. VIVENDI / INSEAD Executives Seminar
Name
Company/
Organization
Position
Mr Collins, Phil Universal Music Group Director, Strategic Development
Mr Harris, Geoff Universal Music Group SVP Finance & Commercial Affairs
Mr Loo, Yew Ming Universal Music Group
VP - Digital & Business Dev. Universal Music
South-East Asia
Ms Gygi Laggiard, Géraldine CANAL+ Finance Director, IT
Mr Poirot, Jean-Christophe CANAL+ Innovation Director
Mr Troller Pinto, Alcides GVT
Marketing and Sales Executive Vice President (#3
of GVT)
Mr Dahmani, Mohcine Maroc Telecom Director
Ms Anglade, Emmanuelle SFR CRM Director
Mr Bachman, Philippe SFR SEVP Content and products
Ms Baviere, Hala SFR Massmarket Marketing Director
Mr Delavallade, Guillaume SFR VP Content and Products
Mr Domenech, Yann SFR strategic planning director
Mr Felgeres, Thibaut SFR Wholesale Sales Director
Ms Hajjar, Stéphanie SFR
Innovation Director and head of SFR's
development investment fund
Mr Horn, Mathieu SFR Marketing Director
Mr Kouvarakis, Olivier SFR IPTV & Connected Home Director
Ms Liaigre, Frederique SFR B2B Customer care Director
Mr Poulbere, Vincent SFR Chief of Staff, CEO's Office
Mr Ronceray, Stéphane SFR Director of Information Systems
Mr Bonamy, Jean-Michel Vivendi EVP Investor Relations
Ms Daniel, Laurence Vivendi Senior Vice President Telecoms
Mr Mairot, Laurent Vivendi
Senior VP Planning and Group Controller (did all
due diligence for Activision/Blizzard merger)
Mr Morin, Thibaud Vivendi SVP Business Innovation
Ms Piel ,Christine VIVENDI VP Development and innovation HR Group
Mr Escande, Patrick
Vivendi Mobile
Entertainement
COO
Mr Amiel, Patrick Wengo Cofounder and head of Marketing
Ms Hittinger, Emilie INSEAD Program Coordinator
Mr Sadoulet, Loic INSEAD Professor and Program Director

40. Seoul Space Events

41. Agency
Digital
Marketing and
Consulting

42. Seoul Space Agency (Client examples)
Korean and International Brands (From Startups to Fortune Global 500)
S2A is division of Seoul Space
that serves as a full-service,
boutique digital marketing and
consulting agency specializing in
helping international clients
enter in the Korean market, or
Korea based companies grow
their business outside of Korea.
We create, design and
implement marketing solutions
that are market relevant,
meaningful, and communicate
with high-speed efficiency.
Maximum heart; minimal fluff
with a dash of special sauce, we
like to say. While small in size, we
help many big names cross the
digital divide: Facebook, Twitter,
Evernote, MoboTap, Korea
Telecom, Sanrio Digital,
Samsung, ESTEE Lauder
Companies, just to name a few.

43. Samsung LED TV Viral CampaignCloverfield Viral Campaign
Viral Marketing
Maximize your reach with SNS channels through viral marketing
4.5 million views in 4 weeks.
(http://www.youtube.com/watch?v=27RF
J46Qb60)
1 2
Over 16.7 million views on
youtube (and counting…)
(http://www.youtube.com/watch?v=27RFJ4
6Qb60)
Over 5 million views on
Youtubehttp://www.youtube.com/watch?v=L_8BZLhBNyU
Samsung Omnia HD – Viral Campaign
3
Millions of views generated for over a dozen successful viral campaigns created and seeded in Korea …

44. Social Media Development and Management
Almost 75,000 Likes in 3
weeks!!
(July 25 – Aug 8, 2012)
Started from 140 likes
Goal: 5000 likes
All organic/viral (no paid ads)
Sample: MoboTap’s Dolphin browser SNS
campaign

45. Source: Korean Joongang Daily
Korean Pop Music (K-Pop) is immensely popular throughout Far East & South East Asia.
Celebrity and/or entertainment product placement with Path could be an extremely effective method to enter all Asian
markets.
Korean Celebrity Endorsement/Sponsorhips
Total
amount of
Youtube
views of
K-pop
videos in
2011
16%
(123,470,000)
7%
(55,370,000)
6%
(48,460,000)
71%
(566,270,000)
Seoul Space has strong
ties with the major
Korea music and artist
label and management
agencies

46. Thank You.
S2 Agency.