Social Media 101 SMBs 2013

Social Media
101: SMBs
How to get started on
Facebook & Twitter from tools
& best practices to help links.
Plus a quick look at
Instagram, Vine and Pinterest.
InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com

Social Media 101 for SMBs by Richard Bouchez is
licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at www.InovediaMarketing.com.

https://twitter.com/richardbouchez
www.linkedin.com/in/richardbouchez/
Richard Bouchez
CREATED By…
Original presentation given for the Lincoln Park
Chamber of Commerce 2013.

Agenda
• Social Media = Not Magic
• Rights to share / edit
• Listening Obligations
• Strategy
• Measurable
• Tools
• Posting Tips & Examples
• Hootsuite
• Facebook Fan Page
• Overview
• Prep
• Setup
• Steps
• Twitter
• Why?
• Getting Started
• Prep
• Overview
• Instagram
• Pinterest
• Vine & Others
• Links
• Image Attribution
IMPORTANT:
Almost every image is
linked to a tip, resource
page or an example
so, please, clickety
click!

Social Media = Magic
FREE
CHEAP
EASY
MONEY
TIME
COMMITMENT
Viral

LISTENING
Volun – told!
Congratulations
You have been
WARNING: starting any social media
account obligates you to check
it, respond to questions, address
comments and generally pay
attention.
Users WILL hold you to it.

STRATEGY
Goals Testing Tweaking Tools Metrics Consistency Focus Commitment
What are you going for?
• Clicks
• Shares
• Post Likes / Favorites
• Page Likes (growth)
• PTAT – People Talking
About This
• Virality
Pick SOMETHING.
Measure it!

STRATEGY
Goals Testing Tweaking Tools Metrics Consistency Focus Commitment
Just a couple of tools…
• Bit.ly
• Shorten links, track
clicks
• Hootsuite (ow.ly)
• Schedule
posts, track
growth, shorten
links, auto generate
weekly reports

POSTING
DO
• Images that pop!
• Provoking questions
• Resourceful links
• Be conversational
• Have conversations
• Shorter is BETTER
DON‟T
• Over sell
• Go off brand
• Ignore questions
• Show frustration
Click a pic to view the post

HOOTSUITE
FREE TOOL: Save time by scheduling posts
One login for all your channels
Track metrics with weekly reports
Delegate tasks to team members
http://hootsuite.com
Fun fact: I graduated!
-Richard

FAN PAGES

FAN PAGE Overview
Timeline
Cover photo
Profile Picture
Apps
Photos
Pinning posts
Highlight (Star) posts

FAN PAGE PREP
What you‟ll need:
• Cover photo
• Profile pic
• About information
• Vanity URL
• Need 25+ Likes
• 1 chance to change
• Historical stuff? Back-fill your
timeline before your page goes
live!
Link to cheat sheet: http://blog.hubspot.com/social-
media-cover-photo-sizing-cheat-sheet

FAN PAGE SETUP …
Points to ponder…
1. Open or Closed Wall
• Open = more engagement
= more time commitment
• Closed = less engagement
= less scary?
2. Private Messages on / off
• See sub points above

FAN PAGE SETUP Steps…
1. Go to:
https://www.facebook.com/pages/create/
2. Choose your page category
4. Fill out the form.
5. Edit Page
6. Upload images
7. **Add at least 1 more admin**
• Click “Edit Page”
8. When ready - click “publish”
9. Post something
10. Email everyone you know!
11. Bonus tip: Upload your email list!
• Click “Build Audience”
Watch: Hubspot „s How to Video

TWITTER …Why?
• Public
• Searchable
• High SEO value
• Journalists use it.
• Brands Retweet
• Widgets push updates
to your Website
• Extend Marketing
Reach

TWITTER Getting Started
3 Steps to Gear Up for Tweeting
1. Search & follow your…
• Passions
• Business Influencers
2. Listen – read your feed daily.
3. Post – chime in & share!

TWITTER Prep
What you‟ll need…
1. Header Image
2. Profile Photo
3. User Name (15 characters)
4. Bio (160 characters)

TWITTER Overview
A Tweet can be…
• 140 characters (no link)
• 117 characters w/link
Definitions
1. Retweet: repost a tweet
to your stream
2. #Hashtag: Adding # to a
word categorizes that
tweet in search.
3. DM: Direct Message. A
private message
between user / follower.

INSTAGRAM
Great for through the lens experiences: Travel Products Art Seasonal People

PINTEREST
Kind of like Digital Scrap Booking: DIY Photography Crafts Recipes Products

VINE & OTHERS…
https://vine.co/v/bU61aqq2YOp/embed
YouTube
Slideshare
LinkedIn
Google+
Stumbleupon
Storify
Tumblr
Reddit
…
Vine Example

www.ripsoncommunications.com
https://twitter.com/richardbouchez
www.linkedin.com/in/richardbouchez/
www.InovediaMarketing.com
Digital & Social Strategy Public Relations & Video Production
SHAMELESS PLUGS…

APPENDIX: Images
Flickr, by San Diego Shooter
Flickr, by Steven Harris
Flickr, by Ell Brown
Flickr, by Richard Bouchez
Images used under Creative Commons license. If you share this
presentation, you do so within the original image owners CC license.

APPENDIX: Bonus Links
http://academy.hubspot.com/certification
http://offers.hubspot.com/social-media-
publishing-template
Free Content Calendar Download
Free Social Media Training

Thank you

Social Media 101 SMBs 2013

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