Riccardo Brenna

London, United Kingdom United Kingdom

Insights, Analytics, Intelligence, Strategy. Ex Sony, Coca-Cola, Orange, Unilever, Ipsos, ACNielsen

Advertising / Marketing / PR

More than 20 years of international experience in insights, analytics and marketing strategy in FMCG, Web-Internet and Mobile Technology with leading global brands – ACNielsen, Ipsos, Unilever, Wanadoo (now Orange), Coca-Cola, Sony Ericsson and Sony Mobile. Creating and managing insights, analytics & Intelligence teams at local, regional and global level, designing and implementing new insights/intelligence tools, support R&D and marketing processes in all stages – from idea generation/product development to KPI definition and monitoring -, providing strategic analyses on consumers/markets/competitors to senior management.