Presentation Slide Design for the Non-Designer
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Presentation Slide Design for the Non-Designer
- 1. 1
- 2. Presentation Slide Design for the Non-Designer The New Rules of Presentations Christina Quick Henderson PYTD 510, Delivering Training Title Inspired by Robin Williams, The Non-Designer’s Design Book
- 3. 1) What is your past training using PowerPoint (or Apple Keynote)? 2) Based on your experience at work or school, what are the traditional “rules” for using PPT?
- 4. Al Gore an inconvenient truth
- 5. New Rules of Presentations 1) Design Right-Brained Slides. 2) Tell Stories. 3) Use Pictures. 5
- 6. Great Book!
- 7. 6 7
- 8. People can’t listen and read effectively at the same time. Watching presenters read directly from their slides is really, really boring. Slide after slide of bulleted text puts people to sleep. Garr Reynolds calls this “Death By Powerpoint.” 7 8
- 9. Death by PowerPoint 8 9
- 10. Rule #1 Design Right-Brain Slides
- 11. Read Me!
- 12. Photo: Steve Mellon/Post-Gazette Rule #2 Tell Stories 12
- 13. Buy M e!
- 16. Rule #10: Vision trumps all other senses. 16
- 17. Show Faces
- 18. Find Beauty
- 19. Dramatize
- 20. Use Surprise
- 21. Be Funny Image by Kathy Sierra, via Creating Passionate Users Blog
- 22. Use a Metaphorical Image owns 50% of the wealth.
- 23. 23
- 24. New Rules of Presentations 1) Design Right-Brained Slides. 2) Tell Stories. 3) Use Pictures.
- 25. Principles of Graphic Design for the Non-Designer The New Rules of Presentations Part II Coming Soon! Christina Quick Henderson PYTD 510, Delivering Training Title Inspired by Robin Williams, The Non-Designer’s Design Book
Hinweis der Redaktion
- Presentation Slide Design for the Non-designer: The New Rules of Presentations Overview I’m Christina Henderson. Training session is titled “Presentation Slide Design for the Non-designer: The New Rules of Presentations” I’ve spent the last four years as a marketing consultant and four years before that as a secondary English teacher. Now here I am a grad student in training and development. Whether you’re in the business world, or the education world you’ve probably noticed PowerPoint presentations are everywhere. What this session is about Presentation software (PowerPoint) is one of the few tools that requires professionals to think visually. But unlike verbal skills, effective visual presentation is not easy, natural or actively taught in schools or business training programs. This training session will teach you the new rules of presentations that are changing the way smart businesspeople and educators use PowerPoint. Objective Our objective today is for you to learn and be able to apply three new rules of presentations, creating slides that tap into visual, right-brained design skills in order to create more engaging, memorable presentations. Importance This training session will help your career. By learning the new rules of presentations you can become a more effective trainer, set yourself apart from the crowd, leading to greater demand for your services, getting paid more for what you do, and exercising greater influence in your workplace. You will not automatically become a brilliant designer, but your work will look more professional, organized, unified, and interesting. And you will feel empowered. How the training will unfold First, I have some questions to find out what you already know about using Powerpoint. Then I’m going to give you some background on how Powerpoint has traditionally been used, and the shift in thinking that has occurred in recent years. I will present three new rules of presentations, including examples and some tools and resources you can use to further your knowledge. Please ask questions along the way if you have them.
- Link to previous knowledge: Think-Koosh-Share Questions: (students write down own answers, share with group, volunteer write answers on flip chart) What is your past training in using Powerpoint (or other presentation software)? Based on your experience in work or school, what are the rules for using Powerpoint in a presentation? Use koosh ball to call on students to answer, engage kinesthetic learners. Summarize implications of participants’ comments.
- I. Intro. Shift in expectations: Al Gore's success What does the loser do after a presidential election? McCain & Kerry went back to being Senators. What if you’re a out-of-work Vice President like Al Gore? Al Gore reinvented himself, followed his passion, became advocate for awareness about global climate change. 2006 developed a multi-media presentation with Duarte Design in Silicon Valley. Turned into a documentary “An Inconvenient Truth” won Academy Award, Nobel Prize. Al Gore’s presentation marked a significant shift in how the business and entertainment world thinks about presentations.
- Today I’m going to share with you some of the techniques that presentation superstars are using to wake up their audiences and get their messages across. 3 New Rules of Presentations 1) Design right-brained slides 2) Tell stories 3) Use pictures.
- Garr Reynolds, “Presentation Zen.” Has a blog of the same name. One of the modern masters who has written the new rules of PowerPoint. His book is a great place to start if you’ want to get better at presentations - very user friendly. Reynolds spells out the history of the PowerPoint presentation software.
- The long, dull history of PowerPoint (condensed) Powerpoint was created in Silicon Valley in 1987 as a way to display presentation images on a Mac. It was cool. It worked. Sold later that year to Microsoft and its famous left-brained founder, Bill Gates. A version for PC hit stores a couple years later. PPT grew in popularity through the 1990’s. By the year 2000 use of application was ubiquitous in business and schools across the globe. If you’re going to present at a conference these days, it would likely be frowned on if you DIDN’T use PowerPoint 2001 Marketing Guru and bestselling author Seth Godin wrote a 10 page e-book called “Really Bad Powerpoint” that he sold on Amazon. Best selling ebook of the year. Wired magazine ran an article titled “Powerpoint is Evil.”
- Characteristics of traditional (bad) PowerPoint Presentations are ineffective, not because presenters lack intelligence or creativity, but because they have learned bad habits and lack of awareness and knowledge about what makes for a great presentation and what does not. Typical slide presentation of today consists of speaker presenting streams of information to slides with general titles, clip art, and bulleted list after bulleted list. Heavily focused on transferring data.
- “ Death by PPT” is what Garr Reynolds calls the mind-numbing boredom induced by traditional, left-brained PowerPoint presentations that are heavy on data and bulletpoints and light on compelling visuals and good design. Around the year 2000, people in business and education started to rebel against “Death By PowerPoint.” In 2001 Marketing Guru and bestselling author Seth Godin wrote a 10 page e-book called “Really Bad Powerpoint” that he sold on Amazon. Best selling ebook of the year. Wired magazine ran an article titled “Powerpoint is Evil.” Researchers at major universities started to study what happens when PowerPoint slides interact with your brain. U. of New South Wales. Findings: It is more difficult to process information if it is coming at you both verbally and in written form at the same time. Since people cannot read and listen well at the same time, Prof. John Sweller suggested, “The use of the PPT presentation has been a disaster. It should be ditched.” Drastic statement. Unlikely to happen, given our cultural dependence on slideware. Is there an answer to death by PowerPoint?
- II. Rule #1 – Design right-brained slides. Right-brained slides: are visually-based, not text-based follow principles of good design focus on communication, helping people truly understand a concept, not transferring data from my head to yours. Results as shown by brain research: ▪ get and keep attention ▪ trigger thoughts and feelings ▪ improve memory and recall ▪ create motivation to act
- Dan Pink, “A Whole New Mind,” 2006 This book is an absolute must-read for anyone who might be looking for a job in the next few years. Given the current state of the economy, tprint hat’s all of us! “A Whole New Mind” sets the context for the importance of developing right-brained presentation skills in today’s world. Traditionally the “information age” has valued logic and analysis (left–brained reasoning). Our parents all wanted us to grow up to be lawyers, accountants, software developers or number crunchers of some sort because that’s where the money is. Pink argues we have now entered the “conceptual age”, an era when a lot of the left-brained stuff will be outsourced and the new superstars are designers, inventors, teachers, storytellers – creative and empathetic right-brained thinkers who can help us make sense of the vast amounts of information we’re bombarded with. If you can master this right-brained stuff, that’s where the money is these days. Not that left-brain thinking isn’t important, it’s just that right-brained thinking is just as important now and is growing in value in the marketplace.
- III. Rule #2 – Tell stories. This photo is from a story that appeared one year ago in the Pittsburgh Post-Gazette. Caption: While addressing the 2008 National Symposium on Handgun Violence at Duquesne University, Tom Mauser displays the shoes of his son, Daniel, who was killed at Columbine High School. Mr. Hauser wears the shoes on special occasions. Two weeks before he was killed in the Columbine High School shootings, Daniel Mauser asked his father a question that Tom Mauser now considers fundamental to the debate on guns and handgun violence in America: "Dad, did you know there are loopholes in the Brady [Handgun Violence Prevention] Act?" At the time, Mr. Mauser said, he didn't know much about handgun access laws, much less the Brady Bill, which was enacted in 1993 to create a background check system on gun purchases. But since the April 1999 shootings that claimed the lives of 13 people at the Colorado high school, Mr. Mauser has become an advocate of stronger gun access laws and was one of the leaders of a ballot initiative to close the "gun show loophole" in Colorado. That loophole allowed private individuals at gun shows to buy and sell firearms without going through background checks. Speaking to about 700 people at the symposium on guns, gun violence and the right to bear arms, Mr. Mauser said he became an outspoken advocate of gun control "because I never imagined I would have my child murdered by another student at school." (As an interesting side note, the 10th anniversary of the Columbine killings is next Monday, ) April 20th, 2009. One week from today.) I dare you to think of any statistic about gun violence that’s more compelling than those shoes on the podium and the story behind them. A good rule of thumb when deciding what stories to tell is to choose those that make you feel something. I knew these shoes were the right story because they made me cry. If they touched me, I assume they will also reach my audience.
- Social scientists Chip and Dan Heath set out to prove the link between stories and human memory in an experiment described in their 2007 book “Made to Stick.” (If you only buy one book this year, this should be it.) Students at Stanford given data from a gov’t source on crime patterns in the US. Asked to give one-minute persuasive speech to convince peers nonviolent crime is a problem in this country. Other half argued it’s not particularly serious. Listeners rate the speeker. Delivery? Persuasive? It’s Stanford - No one gives a poor speech.) Most polished speakers get highest ratings. Teacher distracts students for 10 minutes. Shows a Monty Python sketch, etc. Then suddenly asks them to pull out a sheet of paper and write down, for each speaker, every single idea they remember. Students flabbergasted at how little they remember. Typical 1 minute speech, 2.5 statistics. One in ten tells a story. Remembering stats = mirror image. 63% remember stories, 5% remember any individual statistic. Almost no correlation emerges between “speaking talent” and ability to make ideas stick. Stars of stickiness are students who made their case telling stories, tapping into emotion, or stressing a single point rather than ten. When preparing your presentations think: Story, not Data. Data alone has no value, only in the context of real life does it have meaning. Real life is best conveyed through story.
- IV. Rule #3 – Use pictures. Photographs make an emotional connection with your audience. They tell stories. They can help you get your point across faster It’s more likely that people will remember what you said if they have an image in their heads to go with your message.
- In his 2008 book, “Brain Rules,” developmental molecular biologist John Medina offers research that explains why pictures are so much more effective than text-based slides. Rule #10: Vision trumps all other senses. We learn and remember best through pictures, not through written or spoken words. So, if I really want to get my point across I won’t show you this slide, which is mostly text. I will show you...
- THIS slide that is a picture. If information is presented orally, people remember about 10%, tested 72 hours after exposure. That figure goes up to 65% if you add a picture. Guidelines: Think about ways to add communication value, not just decorate your slide with clip art, shapes, etc. Avoid corny images. Make the pictures fill the screen and use text over them. Think of your talk as having chapters and use an image to introduce each one. The image provides a visual hook for the audience, who will relate everything you say back to it. Here are 6 different types of photos you might look for, taken from article on "Picture Your Presentation" Before & After Magazine. (In our next training session I will tell you where to look for these photos.)
- Show faces. A face is the most familiar of all images and instantly draws people in. Look for faces that convey emotion – joy, sorrow, tension, suspense, etc.
- Find beauty. People are wired to respond to beautiful things. All by itself, a beautiful image can lift the audience out of the daily humdrum and into another world. No matter what your topic, look for ways to use beauty.
- Dramatize. A dramatic image “acts out” the story you are trying to tell. (This picture was one I used to dramatize the emotional fallout of unemployment.) Dramatic images are usually larger than life (they are staged) or are taken at a moment of heightened emotion.
- Use surprise. It’s easy for people to tune out things they’ve seen before. Surprising your audience with an unexpected picture gets past the been there, done that mentality. This picture is one I used to illustrate the importance of relationships in business. I could have chosen the typical photo of two hands shaking, but cute chipmunks are more creative. Plus, a lot of people prefer animals to human beings.
- Be funny. Everyone likes to laugh. Good humor can make your point faster than a mountain of data. Cartoons are a popular choice, or by adding a thought or speech bubble or caption to a picture you can create something original.
- Use a metaphorical image. Many topics don’t have literal imagery that can be photographed. In these cases try using visual metaphors. Or, use a visual metaphor to be more original. You can use a dollar sign to represent wealth, OR you can use skyscrapers. This is especially effective when paired with a distinctly different image that shows the opposite idea. Like this one...
- Review/Check for learning Ask participants to share. What are the three new rules of presentations? Now that you know the rules, there’s no reason for you to perpetuate the horrors of Death by PowerPoint. Use these rules. Teach them to your friends and colleagues. You may not become a presentation genius overnight, but if you start to change what you do a little at a time you will find your audience is more engaged and your training services are more in demand.
- Principles of Graphic Design for the Non-Designer: The New Rules of Presentations Part II Next lesson will cover graphic design, how to lay out a slide, how to find pictures.