Game Thinking Workshop
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Get ready to roll your sleeves to learn and experience the fundamentals of game design. We have heard about the explosive use of game techniques to engage users in new and different ways. However, game design is more than sticking points, leaderboards, and badges on your application to engage your users. In this workshop, you will learn the most important elements of game thinking and mechanics, apply them through creative exercises, and get examples of successful implementations. Be ready to participate and have fun! (modev East 2013. McClean, Virginia)
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Game Thinking Workshop
- 3. GAMES CAN EXTEND FAR BEYOND ENTERTAINMENT
- 4. Temple Run 2
- 5. TO ENCOURAGE A DESIRE BEHAVIOR
- 10. YES NO
- 12. Alfred Morris
- 13. HUMANS HAVE A NATURAL DESIRE TO PLAY 2
- 15. HUMANS HAVE A CAPACITY TO PRETEND 3
- 17. A GAME HAS RULES THAT DICTATE HOW TO PLAY 4
- 18. Twitter
- 19. A GAME HAS A GOAL THAT THE PLAYERS NEEDS TO ACHIEVE 5
- 20. Kickstarter
- 21. PLAY PRETEND PLAYER GOALS RULES
- 22. YES NO
- 23. PLAY
- 24. fun capture attention & motivate participation
- 25. HARD FUN PEOPLE FUN provides the opportunity to challenge, mastery, and feelings of accomplishments provides the excuse to hang around with friends fun capture attention & motivate participation EASY FUN SERIOUS FUN purposely play changes how players think, feel, behave, or make a difference in the real world inspires exploration and role play * Nicole Lazzaro, XeoDesign: 4Keys 2Fun
- 26. PLAYING IS MORE MEANINGUL WHEN YOU HAVE INTERESTING CHOICES
- 27. tinder
- 28. PLAYERS ARE ALWAYS FREE TO QUIT AND COME BACK
- 29. BBM
- 31. YOU are a consultant to HOTRIP, an internet travel company OBJECTIVE HOTRIP wants to reach new markets AUDIENCE Millennial, 18-34 age group BEHAVIOR Increase completion rate in Booking Flow CHARACTERISTICS Social mindful, globally engaged, wired generation, peer-oriented, highest unemployment rate
- 34. Incorporate ONE fun factor in the Booking Flow to engage our audience
- 35. People Fun HARD Fun provides the excuse to hang around with friends ENTER TRIP CRITERIA SERIOUS Fun make a difference in the real world provides the opportunity to challenge, mastery, and feelings of accomplishments SELECT TRIP PROVIDE INFO PAY EASY Fun inspires exploration and role play
- 36. PRETEND
- 37. Magic Circle* Real World A physical space for playing *Johan Huizinga
- 38. INSIDE THE MAGIC CIRCLE, REAL WORLD EVENTS HAVE A SPECIAL MEANINGS
- 40. WATCH ESPN
- 42. facebook
- 43. THE MAGIC CIRCLE IS A STORY OF DREAMS AND FANTASY
- 45. Turntable
- 46. PLAYING GAMES CAN BE AN IMMERSIVE EXPERIENCE
- 47. Instagram
- 49. Incorporate a whimsical concept in the Booking Flow to make people wonder
- 51. GOALS
- 53. Get players into the game as quickly and easily as possible ONBOARDING
- 54. Google Drive
- 55. Provide training wheels and increase difficulty through progression SCAFFOLDING
- 56. Duolingo
- 57. Frequent encouragement and visualize performance FEEDBACK
- 58. LinkedIn
- 59. Stipulate positive feelings by offering unexpected rewards to the user VARIABLE REWARDS
- 60. LINE
- 61. Get to the point where player has conquer and achieve a real skill PATCHWAY TO MASTER
- 63. Identify the type of feedback we can provide to our customer to encourage them to complete the Booking Flow
- 65. Fitocracy
- 66. RULES
- 67. RULES HAVE TO BE CLEAR TO THE PLAYERS
- 68. Stak Overflow
- 70. Quora
- 71. PLAYERS AGREE TO THE RULES, BUT THEY CAN REDEFINE THEM
- 72. twitter hashtag
- 74. Write 3 simple rules to describe how to make a reservation in your “Whimsical Booking Flow”
- 75. ENTER TRIP CRITERIA SELECT TRIP 1. 2. 3. PROVIDE INFO PAY
- 76. Play Pretend PLAYER Goals Rules