7 harsh realities of content marketing for real estate presented at SDAR YPN networking luncheon.

1. THE 7 HARSH REALITIES
OF CONTENT MARKETING
with Ricardo Bueno
Wednesday, September 26, 12

2. @Ribeezie
http://www.ricardobueno.com
Wednesday, September 26, 12

3. HARSH REALITY
#1:
MOST CONTENT
SUCKS
Wednesday, September 26, 12

4. FindMyWayHome.com
Wednesday, September 26, 12

5. Wednesday, September 26, 12

6. Wednesday, September 26, 12

7. HARSH REALITY #2:
CONTENT DOES NOT
PROMOTE ITSELF
BE ... ENTERTAINING, INSTRUCTIVE AND
USEFUL
BONUS: GREAT HEADLINES!
Wednesday, September 26, 12

8. HARSH REALITY
#3:
YOU’RE GOING
TO HAVE TO
DEMONSTRATE
ROI
Wednesday, September 26, 12

9. Wednesday, September 26, 12

10. HARSH REALITY #4: YOU CAN’T
CONTROL THE CONVERSATION
Wednesday, September 26, 12

11. Wednesday, September 26, 12

12. Wednesday, September 26, 12

13. HARSH REALITY #5: SEARCH
ENGINES HATE LAME CONTENT
Wednesday, September 26, 12

14. Wednesday, September 26, 12

15. Wednesday, September 26, 12

16. Wednesday, September 26, 12

17. HARSH REALITY
#6:
YOU MUST
CONTINUALLY
FEED THE
CONTENT BEAST
Wednesday, September 26, 12

18. PasadenaViews.com
Closed 23 escrows last year.
21 of them were direct registrations from her blog.
Wednesday, September 26, 12

19. Wednesday, September 26, 12

20. HARSH
REALITY #7:
THE INTERNET
DOESN’T
CARE ABOUT
YOU
Wednesday, September 26, 12

21. Wednesday, September 26, 12

22. SUMMARY
It’s About WIIFM!
Wednesday, September 26, 12