This document discusses achieving 5Es (effectiveness, efficiency, engaging, error tolerance, and easy to use) in mobile testing. It provides an overview of the growing mobile world and app market, highlights challenges in mobile app development and testing, and explains how the 5Es can be implemented in a mobile testing strategy to address these challenges.

1. Achieving 5Es in Mobile Testing Presentation By Ganapathi M © 2006-11 Rails Factory | www.railsfactory.com

2. Agenda Mobile World – Quick Overview What 5Es How 5Es 5Es Explained Application View - 5Es Comparison

3. Mobile App Usage - Facts

4. $80 Hotcake - Kenya 40% Population lives in <$2/Day 350,000+ smart phone sale

5. Mobile App Market- Facts 17.7 billion downloads in 2011(117% increase) By 2014, over 185 billion applications downloads Mobile app store revenue $15.1 billion in 2011 90% increase from 2010 revenue of $5.2 billion Gartner, Inc. Mobile App Testing Min 15.4 percent annual growth rate through 2015 $9.4 Billion – 2010

6. Top 10 Consumer App - 2012 Money Transfer Location-Based Services Mobile Search Mobile Browsing Mobile Health Monitoring Mobile Payment NFC Services Mobile Advertising Mobile IM Mobile Music Gartner, Inc “We predict that most users will use no more than five mobile applications at a time and most future opportunities will come from niche market ‘Killer Applications’.”

7. Mobile App - Targets Media Attention Consumer Dollars App store approvals VC Investment

8. Mobile App Dev - Challenges Too Many Forms of Mobile Handsets Different Mobile Platforms/OS Different Mobile Carriers/Manufactures Fragmented Dev Community

9. Mobile App QA - Challenges QA Status quo is not sufficient Complex testing matrix & getting worse Simpler Apps & Time-to-market critical Tighter margins & Manage costs

10. Life Cycle KPIs

11. What 5Es Effectiveness Efficiency Engaging Errors Tolerance Easy to Use

12. How 5Es

13. Effectiveness

14. Efficiency

15. Engaging

16. Error Tolerance

17. Easy to Use

18. Testing Strategy - Mobile

19. Know more about us ganapathi@railsfactory.org www.railsfactory.com www.facebook.com/RailsFactory Email: info@railsfactory.com blog.railsfactory.com RailsFactory, No.1, Kamakshipuram II Street, West Mambalam, Chennai, TN, India -600033