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MALASIQUI 10 STEP MARKETING PLAN
1.
10 STEP
MARKETING PLAN UPH - DR. JOSE G. TAMAYO HOSPITAL Anna Sofia Victoria S. Fajardo, MD June 2010 http://riafajardo.blogspot.com
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Positioning to
Primary Target Market Part 1: Steps 1 to 5
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I want to
be healthy. I am more confident in going to the hospital.
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UPH-DJGT HOSPITAL is
#1 in Niche: Mid-priced Services vs. Hospital Level UPH DJGTH MMH ERH VILLAFLOR TRAUMA BDH Price vs. Level of Hospital LEVEL 1 LEVEL 2 LEVEL 3 High- price Low- Price
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The Marketing Mix
Strategy Part 2: Steps 6 to 10
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6a. Hospital category
is dominated by 5 major hospitals SACRED HEART PANGASINAN PROV’L HOSPITAL VILLAFLOR UPH-DJGTH NAZARETH
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MALASIQUI
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SUMMARY
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10 STEP
MARKETING PLAN UPH - DR. JOSE G. TAMAYO HOSPITAL Anna Sofia Victoria S. Fajardo, MD June 2010 http://riafajardo.blogspot.com
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