Talk given at WordPress North East on Forensically Analysing Cornerstone Content

1. FORENSICALLY ANALYSING
CORNERSTONE CONTENT
Rhys Wynne (@rhyswynne)

2. @rhyswynne - @winwaruk
WHAT IS CORNERSTONE CONTENT?
“Cornerstone content pieces are those articles on your
website you’re most proud of. They reflect your business,
communicate your mission and are extremely well written.
These are the articles you would like to rank high in the
search engines. Cornerstone articles are usually
explainers; these articles combine insights from
different blog posts.”
Marieke van de Rakt - https://yoast.com/what-is-cornerstone-content/

3. @rhyswynne - @winwaruk
MY FIVE POINTS FOR CORNERSTONE CONTENT
1. Long
2. Ranks Well In Search Engines
3. Solves The Problem it Ranks For
4. Evergreen
5. Referred To Throughout The Site

4. @rhyswynne - @winwaruk
AN EXAMPLE OF CORNERSTONE CONTENT
http://bit.ly/winwarsecure

5. @rhyswynne - @winwaruk
LONG

6. @rhyswynne - @winwaruk
LONG

7. @rhyswynne - @winwaruk
RANKS WELL IN SEARCH ENGINES
(Advert)

8. @rhyswynne - @winwaruk
RANKS WELL IN SEARCH ENGINES
Brainstorming Cornerstone Content:-
1. Predict the future
2. Pivot
3. Find your “Wow”
4. Curated Content

9. @rhyswynne - @winwaruk
RANKS WELL IN SEARCH ENGINES

10. @rhyswynne - @winwaruk
RANKS WELL IN SEARCH ENGINES

11. @rhyswynne - @winwaruk
RANKS WELL IN SEARCH ENGINES

12. @rhyswynne - @winwaruk
RANKS WELL IN SEARCH ENGINES

13. @rhyswynne - @winwaruk
SOLVES THE PROBLEM IT RANKS FOR
https://www.answerthepublic.com/

14. @rhyswynne - @winwaruk
SOLVES THE PROBLEM IT RANKS FOR

15. @rhyswynne - @winwaruk
SOLVES THE PROBLEM IT RANKS FOR

16. @rhyswynne - @winwaruk
EVERGREEN

17. @rhyswynne - @winwaruk
EVERGREEN

18. @rhyswynne - @winwaruk
EVERGREEN

19. @rhyswynne - @winwaruk
PAGE ANALYTICS GOOGLE CHROME EXTENSION
http://bit.ly/winwarpagoogle

20. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE
1. Content that encourages further action
2. Content that leads into your
Cornerstone content

21. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE

22. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE

23. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE
https://www.google.com/webmasters/

24. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE

25. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE

26. @rhyswynne - @winwaruk
REFERRED TO THROUGHOUT THE SITE

27. @rhyswynne - @winwaruk
RESULTS (TO JULY 2018)
• 22,500 visitors to the site
• 41 Email Subscribers
• £250 in affiliate income

28. @rhyswynne - @winwaruk
THANK YOU!
https://winwar.co.uk/
https://twitter.com/rhyswynne/
https://twitter.com/winwaruk/