This is my research for my ancillary tasks into Indie artists and looks into how different products (the DigiPak, website homepage and in two instances the music videos) are used to create synergy.

1. Ancillary Task Research
Catherine Whitehouse
A2 Media Studies
Music Video
Production
BlueSkyStudios 2016/2017

2. This is the back page of the DigiPak.
Barcode
Album artwork that links to the front cover
Colour associated
with the band
Record Label Extra Information about the
band/album
Colour associated with the band
Album artwork that links
to the back cover
Name of the album
Name of the artist
The 1975 - I like it when you sleep, for you are so
beautiful yet so unaware of it
Audience Appeal: The colour is unique and not associated with a genre
(i.e. Black emo or rock pop) – it means they are unique in their identity

3. The name of the band is the band’s
trademark colour pink and is the same
as their band logo
The colour pink is used as the background for the website as it is the
band’s colour and represents their new identity as a band post-2015. It has
connotations of self love and breaks away from the pop genre making
them indie and alternative.
The homepage has easily accessible tabs, like
other websites, to lead the viewer to their work
etc.
The website is linked to/built on a
Tumblr blog. Tumblr is used by their
young adult deomographic so it is likely
to appeal to them.
Promotional
posts from the
band. The text
and logos are the
same on the
shown products
(t-shirt and
poster)

4. Synergy between the two products:
The overall design of the website and the DigiPak are both
simplistic which makes them synergic with each other and
identifiable with each other.
The band logo
The use of the pink and
white colour scheme
The same font is used on the
images seen on the website –
for example the gig poster
picture or the shirt.

5. Synergy between the two products and the music video:
The colour pink is used in all three products (music
video, website and DigiPak) which creates synergy
between the three products. They all have the same
white font and a square/box-like design which links to
their logo – the box is used physically in the music
video. All three products have a really simplistic design
also which again helps the three products to be
identifiable to each other creating synergy.

6. CD
Same font as the album cover
Same artwork as on the front cover
The album artwork is the
same as on the CD
Name of the artist and album
Track list – same colour
and front as cover
BarcodeRecord Label
George Ezra- Wanted On Voyage
Audience Appeal: The design contains several characters who are likely to
be relatable to the audience and to people they may know in everyday
life.

7. The site is accessible with
tabs promoting the artist.
The font and colour are the
same as the album cover
and the text
on the
homepage
Social Media Links – colour and font are the same as the
main album cover seen at the bottom left corner and
indeed all the text on this page
The artist’s name and his image are
clearly visible and at centre
The album artwork is shown on
the site in order to promote his
work.
The image of the fireman holding a
woman is seen on the cover of the
album, seen in the bottom corner
Audience Appeal: The design
contains several characters who
are likely to be relatable to the
audience and to people they may
know in everyday life. Also the
homepage is bright and engaging.

8. Synergy between the two
products:
The Album
cover as seen
on the CD and
the front of
the DigiPak
The image of the fireman
holding a woman is seen on
the cover and CD
The text seen on the website in the
corners is the same as on the writing on
the track list and album name
George stands out in the centre on
both the website and DigipakGeorge’s
name

9. Synergy between the two products and the music video:
The way ‘George Ezra’ is written on the DigiPak,
website homepage and now the music video are
the same, which creates synergy and promotes
the artist’s identity. In all three products George
stands out which links all three products.
Additionally, the same design is used with it
appearing on the digipak, the corner of the
homepage and as the setting for the music
video. The fireman holding the woman is also
present in all three (if you watch the music
video) which again shows synergy.

10. The Last Shadow Puppets – Everything You’ve come to expect
Audience Appeal: The style is quite vintage and resembles the 1960s era.
It appeals as in the large array of ‘modern’ music and design it stands out .
Additionally it has star Tina Turner on the cover
Cover art with Tina Turner on the
cover – a vintage iconic figure
The colours of yellow and orange used on
the cover are replicated on the CD (or in
this case vinyl) and in their logo ‘TLSP’
The Band’s
logo ’TLSP’
The name of the artist and the album
The font and colours replicate the font used in their album and the colour
scheme as scene in the album cover
Record Label Barcode
Track list

11. Social Media Links – colour is the same as the main
album cover image used on the website
The site is easily accessible and helps t
promote the band and album through
amazon, Spotify etc. The colours used here
are white and black and fit in with the
colour scheme
The band logo. The logo stands out and is clearly visible. The
colours used link to the whole colour scheme
The artwork is of music icon Tina Turner.
This image makes the album they are
promoting appeal as she is recognizable
The name of the band and the latest album. The colours,
as with all the texts, fit in with the colour scheme and the
font is the same as used in the social media links, tab
menu etc.

12. Synergy between the two products:
The same artwork with
Tina Turner
Same font and text colours used on
both the DigiPak and the website
homepage
The same logo
The colour scheme – white, yellow, orange and
black, are the same in the homepage and DigiPak.

13. Saint Raymond – Young Blood
Barcode
Record Label
Extra Information
Track list – same font
and colour as with the
cover text
Artwork is directly related to the artwork
used on the front cover
Name of band
Name of
the album
Same font and
colour scheme
Album artwork – black and white
colour of the photos replicated in the
text.
Audience Appeal: The album cover would appeal to a teenage audience.
This is because they are the ones who would go to parties shown in the
photos, and in the age of social media they take photos and post them
with filters and in collages like this one

14. Audience Appeal: The album cover would appeal to a teenage audience.
This is because they are the ones who would go to parties shown in the
photos, and in the age of social media they take photos and post them
with filters and in collages like this one
Album artwork – black and white
colour of the photos replicated in the
text.
Social Media Links – colour is the same as the main
album cover image used on the website
Name of the artist – the colour links to the black and white
image and is the same as used in the social media links
Name of the album that fits with
the black and white images.
The iTunes, amazon and Spotify links are there
to appeal to the young audience (as with the
links above) and also link to the black and
white colour theme.

15. Synergy between the two products:
The colour scheme – black and white
colours are the homepage and
DigiPak.
Band name – same
font and colour Same album artwork – a collage of black
and white images
Name of the album
being promoted in
the same colour
This is shown through the colours
of the photo artwork and the
colours and font of the writing
used on both.