The changing eBusiness landscape

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The document discusses trends in eBusiness and opportunities for innovation. It covers topics like using data analytics to improve business, measuring the commercial returns of social media, technological advances like HTML5 and location-based services, the growth of mobile apps, augmenting reality, and learning from the experience in the UK personal lines insurance market's shift online.

Business

Looking for future innovation for the eBusiness market

2010 – the year of accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Example – social media: turning Tweets into $$$ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

The tools of accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Accountable to your customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Innovation in accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Technological advances to look forward to

HTML 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Location and awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Innovation overload ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

The always-on world of pervasive online services and devices

Mobile is here, but not as we knew it ,[object Object],[object Object],[object Object],[object Object],[object Object],

Augmenting reality and blurring boundaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

Fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

The UK journey – personal ,[object Object],[object Object],[object Object],[object Object], Online sales as % of total Car sales distribution Source: RSA estimates, approx values used

The UK journey - aggregators ,[object Object],[object Object],[object Object],[object Object], Source: RSA estimates, approx values used Online sales by channel (motor)

Thank you! Roberto Hortal eBusiness Director, CEE [email_address] @rhortal

The changing landscape of eBusiness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],

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