Berbagi apa yang saya pelajari dari teman-teman di ekosistem technology / internet startup entrepreneurship. Language is so broken. sss..sorry

2. Startup 3Cs strategies.
Lessons from friends
Rhein Mahatma
@Reintweets
Startupbisnis.com

3. Rhein Mahatma. Intro
1. Content & community manager
2. VC Associate in Jakarta
3. Co Founder Startupbisnis.com

4. What’s tech startup ?
Working 10 years 8.00 to 17.00
or
Working 3 years, 8.00 to 01.00 with same
financial results ? >> because you have shares

5. 7 Indicators of Consumer Internet Success
1. Define a previously unrecognized niche
2. Strong ability to leverage natural search as the primary means of
user acquisition
3. Service that empowers people to make a living
4. Free (or near free) alternative for a previously high cost service
5. True viral distribution potential
6. Ability to jumpstart user acquisition through distribution
partnerships
7. Story that lends itself to mainstream PR
By Alltop

6. 3 types of consumer internet startup
1. Technology type
2. Content / media type
3. Sales type

7. 3Cs …….
Create content to
ENGAGE USER
Find your
Online/offline
PASSIONATE
channel to
INFLUENCER
DISTRIBUTE
your product

8. 3Cs is just a generic model that can’t be applied
exactly the same to all kinds of tech startups
and situations.

9. COMMUNITY

10. COMMUNITY
Understand how community helps startups to
grow
Understand that building a community is “Very
heavy on personal relationship”
Understand the variation of startup strategies to
access the community

11. AUDIENCE
Common Interest
Audience Vs Community

12. COMMUNITY
Shared belief, Shared goal
Common Interest
Shared belief, Shared goal
Audience Vs Community

13. COMMUNITY
When you support an activity, when you make
people better at that activity, by either
supporting them directly or helping them
support each other, then you gain the
opportunity for that group of people to call
themselves a community.

14. Content: Your "gift" to the
community—what you bring
to the table.
Continuity:
Communities aren't +Collaboration: when
temporary campaigns— participants work together
your ability to sustain to meet common goals and
them objectives for the
community.
Context: Your
understanding of HOW
the community wishes
to be engaged.
Connectivity: Your
ability to form meaningful
connections across
community members. “Small things matter

15. COMMUNITY
Usual patterns :
Content  Attract Audiences  Conversation
 Collaboration  Community

16. (@Hanzkyy, Fashionesedaily.com)
“Secara periodic kami membuat “member on the spotlight” atau
kisah-kisah pribadi para member supaya mereka saling kenal”
“Di tahun ke-4, kami tahu behavior mereka, kami bisa memetakan
profile mereka, kami kenal mereka secara personal juga, kami bisa
membaca brand preference mereka, kami juga bisa mengidentify
influencer”

17. “Same passion in writing”
“Let’s create a collaborated book”
@Byotenega, Nulisbuku.com

18. Seru, kan, obrolan kita?
Pastinya. Kamu mau dapat
giliran untuk makan siang
sama FIMELA.com dan
menjadi bagian dari
kelompok diskusi kami?
Email dan daftarkan geng
atau kelompok kamu
FIMELA Luncheon adalah sebuah project editorial rutin yang mengundang
satu atau beberapa kelompok wanita yang saling berteman untuk
berbincang satu topik tertentu sambil hang out di restoran/café. Liputan dari
acara ini akan mengisi rubrik tetap di kanal “Work & Lifestyle” FIMELA.com.

19. Content : Knowledge : quality discussion about money, career, sex
Context : I know what discussion do you need
Connectivity : 2 hours discussion - deep engagement & relationship
Continuity : Bi-weekly event
Collaboration : Your voice, opinions is featured in the article

20. “Kontribusi saya di Komunitas Kafegaul membantu saya
memecahkan masalah ayam vs telor di Tokopedia,
bahkan co-create UI dan UX bersama mereka”
@LiamTanu, William Tanuwijaya, Tokopedia

21. COMMUNITY
“Saya menghidupkan kembali kanal “Tanya apa saja” di
Kafegaul dengan membuat karakter DJ (Disc Jockey)
dan membranding kanal tersebut sebagai ‘Channel56”
dengan slogan “Ask Anything, Expect Nothing” , dalam
beberapa bulan channel56 menjadi kanal paling hidup
di Kafe Gaul, personal branding saya sebagai DJ yang
asyik pun mulai terbentuk dan saya mendapatkan
banyak teman dari Kafegaul”
“Keaktifan saya di Kafegaul membantu memecahkan
masalah ayam dan telor dalam ecommerce, saat
launch kami sudah punya 80 seller”
(@liamtanu, Tokopedia)

22. “Anang, CMO Gantibaju.com mendekati 2000 member
devianart dan mengirimkan personal email, belum
termasuk presentasi yang tak terhitung ke para influencer
komunitas desain”
@Rajasa, Gantibaju.com

23. Flutterscape.com is ecommerce for Japanese hobbiest, backed
by Joi Ito (Digital Garage.co.jp) – seed incubator of Twitter
~ 200,000 FB Fans Page likes in 10 months ~
“We spend a lot of time to become friends with the top guy”
@Ariawan, CTO Flutterscape

24. COMMUNITY
“Flutterscape getting noticed because of its 200,000 fans
page. How? we spend lots time to become friends
very heavy on
with the top guy there …
personal relationship, pendekatan kami
tidak komersil, tetapi personal, dan salah satu insight
utama dari japanfreak adalah : Mereka mengkoleksi
barang-barang hobi Jepang, yang rata-rata tidak bisa
didapatkan di Negara mereka, kami membantu mereka
untuk mendapatkan barang-barang itu, itu cara
kami membayar mereka”
(@Ariawan, CTO Flutterscape)

25. COMMUNITY
Misalnya kami mendekati komunitas di Gundam
di Brazil, kami tidak pakai bahasa Inggris, kami
mencari foreign student dari Brazil di Jepang
yang suka dengan Gundam, lalu kami ajak
internship di kami, tugasnya hanya satu :
“Approach them with local
language”
(@Ariawan, CTO Flutterscape)

26. How
can
I
help
You ?
Hosting services, owned by Surabaya guys, big in US
@Setiawanr, Wowrack

27. COMMUNITY
Wowrack menjadi besar di USA karena “Startupweekend
Community” Business development Wowrack datang ke panitia
Startupweekend dan bertanya :“How can I help
you?”
Lalu kami jadi partner official startupweekend, jika ada anak muda
yang punya ide brilian kebanyakan masih bootstrapping, kami
berikan hosting murah, bahkan gratis, kalau startupnya sudah bisa
di-monetize dengan baik, baru kami meminta mereka untuk
membayar sesuai kemampuan.
(@setiawanr, Rudy Setiawan, WowRack)

28. “One hug at a time”. Artinya, kita menghargai setiap orang,
siapapun itu. Tidak melihat follower-nya berapa banyak, tidak
melihat sering pakai HootSuite atau tidak, tetap
kitacelebrate sebagai “a part of HootSuite” - @Stephawie ,
Community Celebratoire Hootsuite

29. COMMUNITY
CREDIBILITY
EXPECTATION
The Flickr team targeted professional and semi-professional
photographers as the core of the initial Flickr community. They
worked very hard to nurture the development of this community.
Catering to the power users raises the quality of the photos,
thereby benefiting the entire community.
“What strikes me about Flickr is how easy it is to find quality photos
– the best quality pictures on a certain theme rise to the top”

30. “Your resource is in your relationship”
“Sangat dianjurkan kita yang masih muda berkontribusi ke
komunitas, membangun relationship ke semua orang tanpa
terkecuali, tanpa pamrih, karena ujung-ujungnya resource kita
di sana”
(@KevinOsmond, WEEKENDINC, Filmoo, CTO Fimela.com)

31. COMMUNITY
“Your reputation
is equal to the
sum of your
past actions
within (a)
community”

32. COMMUNITY “Great things are not done by impulse, but
by a series of small things brought
together.”
“A sense of belonging is what keeps
people in communities. This belonging is
the goal of community building“
“Coming together is a beginning, keeping
together is progress, working together is
success”
“Ego and personal glory are the enemy of
every community”
“You must define the area of collaboration
within community”
Very important philosophies for
community managers / organizers

33. “How I built Wikipedia ? Countless presentation to
passionate influencers, I spent a lot of initial effort
courting early editors and building a community around
them” (Jimmy Wales, Wikipedia)

34. COMMUNITY
Dalam komunitas IDberkebun, semua kebagian
melayani media, kami semua berbagi “fame”
@ShafiqPontoh, Idberkebun, Salingsilang.com

35. COMMUNITY
iStockphoto consciously fostered its community from day one through
forums, emails and face-to-face meetings.  Heavy on personal
relationship
iStockphoto has many active online forums where new users can post
questions and get help from experienced users  Community needs
“mentor”
Even as CEO, Bruce routinely takes the time to send emails to users to
offer encouragement or help  The founder kicked his own ass

36. • Build Connection : iStockphoto hosts a series of trips (called
iStockalypses) where users can shoot photographs of
interesting places and share knowledge about the stock
photography trade.
• “Many to many” Connections : These active forums have
made the iStockphoto community welcoming to new users and
engaging for experienced users.
• Founders credibility : In many ways it parallels the start of
another popular online community, Craigslist. Just as Craig
Newmark‟s personality has had an influence on Craigslist, so
too has Bruce‟ s personality and passion for photography had
an influence on the iStockphoto community. Bruce was
always a core user of the site, and as such attempted to
nurture the needs of its users.

37. COMMUNITY
Understanding Network effect in community startups

38. COMMUNITY >> Network Effect / tipping point
Students from schools where Thefacebook hadn't yet
launched regularly came to the site and tried to sign up.
They would go on a waiting list and be alerted when it
came to their school. When the number on the waiting list
passed 20 percent or so of the student body, Thefacebook
would turn that school on.
"I always thought it was wrong," says Colleran, "but now I
realize it was a major reason for our success." By keeping the
gates closed and only opening at schools once there was
proven demand, Zuckerberg and Moskovitz, the expansion
guru, ensured that when Thefacebook did open, usage would
explode.

39. Build connection through
Fake account ??
Steve Huffman:
• Yes, yes. What we thought it
was really bad if like you show
up the site and there’s nothing
going on because then you’d never come back. So we actually spent a
lot of our time finding — like we had written all these scripts that would
like scrape other new sites like slashdot, and CNN, and delicious and
whatnot.
• And basically show us the links that showed up multiple times on that.
And then we would submit those to Reddit, and then we had tons of
fake user names. Alexis and I had like 50 accounts each between us
that we’re always switching between and all these fake voting numbers
just to make things look alive. Because if you have a social community
site, it has to look like there’s a community there; it has to be social.

40. COMMUNITY >> Network Effect / tipping point
Kami tidak membuka channel forum baru sebelum kami nilai
requestnya cukup banyak, supaya kalau dibuka nanti langsung
ramai, tidak sepi terus dihindari orang - @Dwirianto – Kaskus
CMO

41. CONTENT

42. CONTENT
• Understand the roles of content to engage user for
hybird startup : Media – Community (ex.
Femaledaily Network, Kaskus, Fimela).
• Understand content to engage user for Niche
social network (SixReps, Myspace, BundaGaul,
MothersOnMobile, TheUrbanMama).
• Understand how content can build your own
channel

43. CONTENT
“MySpace's new strategy is to become the place
that people go to socialize around content”
“MySpace knows it won’t beat Facebook once they
internally realized this, they began to evolve into
content companies”
(Techcrunch)

44. CONTENT
Quora founded by Adam D’Angelo – Ex
Facebook CTO.

45. CONTENT
What is Quora value proposition ? Technology ? No.
“Content”

46. CONTENT
“Niche social network? Orang sekarang tidak butuh
another FB dan Twitter, gimana dong ?”
@DennySantoso, SixReps, Social Fitness Evangelist

47. CONTENT
“Orang sekarang tidak butuh another Facebook &
Twitter, jadi satu-satunya cara untuk build niche
social network adalah dengan memberikan
konten (atau tools) yang tidak ada di FB
dan Twitter - buat konten yang menarik, sesuai
nichenya lalu ditwit linknya lewat FB dan Twitter,
seperti yang dilakukan Instagram”
(@DennySantoso, Sixreps, Social Fitness Evangelist)

48. CONTENT
Kalau ingin terkenal, buatlah BUKU alias “CONTENT”,
posisikan diri sebagai expert, lalu jadikan diri anda sendiri
sebagai CHANNEL
@DennySantoso, SixReps, Social Fitness Evangelist

49. 1. Content ! Blog & book. Build authority &
credibility
2. Build channel :: Pembatas buku
Build channel Phsical bookmark, social
media
3. Online content & email databases
4. Sell product & get affiliate comission

50. CONTENT
@DennySantoso “Orang gedean itu memindahkan traffic (sumber duit) ke
sana sini, kanan-kiri, orang hebat seperti Anne Ahira business
modelnya menjual konten belajar internet marketing, lalu dari situ
membuat forum support – yang butuh masuk forum harus membayar,
yang mau membuat website sekalian disediakan hostingnya, newsletter
dan infrastruktur lainnya. alumninya yang sudah sukses juga menjadi
viral channel untuknya”

51. CONTENT
“We create barrier to entry by keeping the content
quality high & regular updates . Siapa sih yang mau
lihat website event tapi tidak terupdate?
Indonesiaclubbing.com selalu keep in touch dengan schedule,
update dilakukan setiap hari untuk konten dan paling
tidak seminggu sekali untuk placement “
(Carmelita Bahrun, @pearlstears, IndonesiaClubbing.com)

52. CONTENT
“Kami mengusulkan konten gosip artis dan konten blog seleb ke
Yahoo ID, hasilnya, traffic Yahoo ID naik fantastis”
- Dentsu Strat

53. CONTENT
“Kami mulai dari blog. Dalam menulis blog, kami tidak pernah
memposisikan diri sebagai expert, namun karena pembaca kami
menemukan preferensi disitu, maka mereka menganggapya sebagai
expert” - @Hanzkyy , FashioneseDaily

54. CONTENT
“Dari 2005 s/d 2007 ternyata pembaca kami bertambah
banyak, komentar di blog juga bertambah banyak,
komentar yang ada semakin ke bawah semakin OOT (Out
of Topic), sehingga blog tersebut tidak cukup lagi untuk
memfasilitasi para member kita, lahirlah forum “
Converting Audience  Community
(@Hanzkyy, Fashionesedaily.com)

55. Dulu orang ke Kaskus karena nyari (konten) cewek cakep, terus
lama-lama bosen ngomongin cewek, jadinya interest mereka
yang lain mulai muncul, “yang suka bola yuk ngumpul di forum
bola”

56. CONTENT
“Konten di Nulisbuku.com itu longtail, kami
tidak mengandalkan penjualan dari
naskah yang laris, tetapi dari naskah
“biasa saja” tetapi itemnya tidak terbatas,
kuncinya adalah tidak memegang stock
fisik dan on demand printing.
(@byotenega, Nulisbuku.com)

57. CONTENT
“Urbanesia punya content strategist
yang bertugas memilih tema untuk
diangkat setiap bulan. Content
calendar”
“Urbanesia mengandalkan konten long
tail, yaitu search item yang
keywordnya tidak powerful, tetapi
jumlah itemnya tidak terbatas”
“Di awal berdiri, kami fokus di data
entry untuk menciptakan kondisi
long tail”
(@MissDimps, Selina Limman,
Urbanesia.com)

58. CONTENT
Why user keep coming back ?
“Pengalaman saya pribadi (dan sudah saya tulis di beberapa
tempat):
... Update yang continue ...
Kuantitas masih lebih efektif dibandingkan kualitas.
Blog saya setiap hari dikunjungi sekitar 1100 orang. (Dahulu
sekitar 3000/hari)
Saat ini rank 3 indonesia maters. Padahal isinya biasa saja.
(Budi Rahardjo, Dosen ITB)

59. CONTENT

60. “8 orang content writer @8 artikel per hari, CTO yg memahami SEO, 3
bulan awal kami sempat salah – konten yang kami buat terlalu
hardcore gadget ! Gopego kami posisikan sebagai media bagi komunitas
gadget

61. iStockphoto was originally started as a hobbyist site in May 2000 by
Bruce Livingstone. Bruce created the site as a means to share and
publicize his portfolio of photographs. Initially seeded with 1,600
of Bruce‟ s photos available for free download, the popularity of
the site prompted Bruce to open the site to other photographers
who also wanted to contribute their photo collections. This
transformation took place 6 months after initial launch, creating a
thriving community of contributing photographers.

62. • Adam Penenberg at Wired.com writes about the WSJ's loss of respect and
links on the Internet due to their desire to make content available only to
paid subscribers. He notes how the value of their long-time content will
therefore decline as information seekers are increasingly trained to use
the web.
• The business model lacks any foresight or recognition of value. The
visitors generated to the online site through search engines is practically
nothing compared to their competition, lowering the value and number of
ads they can run on the site. Paid subscribers will be hard to come by
without traffic and even if they do get a few, the value of 1000 times as
many visitors through free referrals is far higher than the $80 per year
they earn for a few subscribers.
• Don't make the same mistake - give away for free as much content as you
possibly can, the value of a link and thousands of visitors far outweighs
the value of a few paid subscribers.
http://www.seomoz.org/blog/lessons-to-take-from-the-wall-street-journals-failure

63. CHANNEL

64. CHANNEL
“Ability to jumpstart user acquisition / traction
through distribution partnerships”
“Startup harus bekerjasama dengan pihak lain yang
sudah memiliki traction / awareness besar, buat
ngangkat dirinya sendiri”
Online Channel
Offline Channel

65. CHANNEL
“Saya memiliki 30 ribu fans lebih di akun facebook saya, saat ini 49,500 lebih
followers di twitter saya. Saya juga memiliki sebuah newsletter di
www.panduandiet.com dimana anggotanya sudah 40 rb lebih, ini semua
adalah modal awal saya untuk memperkenalkan SixReps.com ke banyak
orang”

66. CHANNEL
Printed trial version of
DuniaFitnes.com. Coming
soon to your gym! :)
“Bridge from offline to online”
The conversion rate maybe low,
but still not bad for
awareness
@DennySantoso, SixReps

67. CHANNEL
Awalnya, kami bingung FB itu pesaing Kaskus atau bukan,ternyata, FB
itu seperti kereta besar yang tidak bisa dilawan, If you can’t kill
them, be friend with them, alhasil kami naiki gerbong itu. We
made “Share to FB button” and .. BOOM !! dari tahun
2009-2010 Traffic Kaskus menggila seiring dengan kenaikan FB
@Dwirianto, CMO Kaskus, Semut Api

68. CHANNEL
“Who owned distribution
channel will be rich & most
powerful”
Disc Tarra (30 stores) Vs KFC
(300 stores), Agnes Monica
mending jualan CD di mana ?
Vs Kantor Pos Indonesia
gimana ?
@AndiSboediman, Ideosource

69. CHANNEL
Prior to starting Digg, Kevin was
the host of a technology cable
TV show called Screensavers
that aired on the TechTV cable
channel. Digg got its initial site
traffic by having Kevin Rose
announce the Digg launch
during a broadcast of
Screensavers. This gave Digg
immediate exposure to
~100,000 target users – a nice
initial distribution impulse
function to get started.
@Kevinrose, Digg

70. CHANNEL
Yahoo no 1 search engine in Japan is owned by
Softbank (no 3 biggest telco in Japan),
that’s why in January this year, Google, no 2 search
engine in Japan inked a deal with the country’s
no 1 telecom company NTT Docomo, and the
country’s No. 2 carrier KDDI au
Both NT Docomo and KDDi au incorporated
Google’s search engine directly into their default
start menus
(Techcrunch)

71. CHANNEL
Important distribution channels before launch :
• Deal partnership before launch with XL for SMS
Blast.
• Partnership with RIM, Page 1 on BB Appworld

72. CHANNEL
Fimela.com dan Grand Indonesia juga melakukan kolaborasi retail,
dimana Fimela akan membuat POP Up Office dimana kegiatan
Pemotretan, Talkshow, Community event dan bahkan aktifitas
redaksional dapat dikunjungin dan melakukan interaksi bersama
pengunjung mall. Buat kami, retail space ini akan menjadi pusat
brand experience untuk Fimela.com dapat berjumpa langsung
secara fisik dengan para member komunitasnya.
(@bensoebiakto, Fimela.com)

73. @JasonLamuda
CHANNEL (Ex.Mckinsey. CEO Disdus)
Date News
May 2010 Citzel.com (City
Review)
Aug 2010 Citzel closed,
founded Disdus,
Groupon clone.
Oct 2010 Appointed Andrew
Darwis as advisor
Killer distribution channel !!
Dec 2010 Incubated by East
Venture
Feb 2011 Acquired by
Groupon

74. CHANNEL

75. The ability to embed the external player on any web page turned the
tide for YouTube. Once MySpace.com users started adopting
YouTube in mass, MySpace.com blocked video links to YouTube.
However, MySpace caved under pressure from MySpace users and
reinstated access to YouTube content.

76. CHANNEL >> Badge

77. CHANNEL >> Badge
Flickr prioritized the development of viral product features.
They did explicitly focus their limited development resources on
product features that directly helped to grow their user base.
Features that have become synonymous with Web 2.0, like easy
blog integration / export and post to Flickr badges on people‟s
sites were developed early on. As a result of these efforts, nearly
80% of new users found Flickr through the blogs of other Flickr
users. Flickr also gave incentives to its power users to actively
promote Flickr to friends by offering premium features (e.g. extra
storage) in exchange for user referrals. initial buzz created by viral
marketing.

78. Other social media as important channel

80. Awalnya, tombol like dan tweet di duniafitnes.com ada di bawah
artikel, sekarang saya taruh di atas artikel. Tujuannya supaya saya
bisa tapping ke friends / follower pembaca saya kalau di RT
@DennySantoso , Sixreps

81. Kaskus Follower sebelum Des 2010 : 60,000
Kaskus Follower setelah Februari 2011 : 254,000 (Setelah Follow
@Kaskus banner placement in premium area)

82. Followed by
Bukalapak.com ….

83. Building own channels on some
specific niches : Fashion, beauty,
online shopper, motivation
2,000,000+ Twitter followers
@DannyBaskara, CEO
Evoucher.co.id, Socmed specialist

84. CHANNEL >> Past customer as channel
The rule of sustainable growth is really simple it
simply means that new customers are a result
of the actions of past customers, either
because the past customers invited them or
because you’re using revenue that you made
from past customers to get them. (@Eric Ries,
Lean Startup founder)

85. CHANNEL >> Past customer as channel
Purple Cow Viral Strategy of Zynga

86. CHANNEL >> Past customer as channel

87. CHANNEL >> Past customer as channel
Andy Dunn, Bonobos CEO, touted the company’s net promoter score of 74 (a great
score) Customers loved the product. The logic likely went, “how can we incentivize
customers to tell their friends about the company?”

88. CHANNEL >> Past customer as channel
Their solution sneaked up on me. At work, I received a strange email from my Director at
American Express. He wrote with passion about his affinity for Bonobos pants and
recommended that we use his “special” link to get 15% off our first order (such referral links
earn him a $50 Bonobos credit) . Such a large incentive for a recommendable product proved
powerful. My director had sent this referral email to 20 of our colleagues (over $1000 in
potential value!). Bonobos also allowed users to create custom referral codes that they could
post to Twitter or Facebook. When used at checkout, users get 15% off and referrers get a
$25 credit. I noticed these codes popping up all over twitter, likely because of the sweet
financial incentive.
http://www.mdaniels.com/lessons-in-online-marketing-bonobos-com-a-startup/

90. Google as channel
@Nataliardianto : Google is your salesperson when it comes to web. My
previous company got 92% traffic coming from search engines. Djarum-
Super.com yg punya iklan offline dimana-mana, masih dapet 39.09% traffic
coming from search engines, sedangkan directnya 47.23%. Jadi kalau
kampanye offlinenya senilai semisal Rp 4 milyar, maka kampanye google
nilainya Rp 3,3 milyar! Tapi khan traffic dari google gratis. Kaskus, yg populasi
membernya salah satu yang terbesar dimana average pageviewsnya 12
pages/visit, still got 53,92% traffic coming from search engines.

91. Google as channel
@Nataliardianto : Hamilcantik.com (my wife business)got 66% coming
from search. Bottomline is, focus on SEO first when it comes to web. It's
cheap, all you have to invest is time, learnable (tutorials everywhere) dan
beberapa open source web apps sudah SEO banget, jadi ngga perlu
belajar lebih keras lagi. cukup build backlinks dan naikkan pagerank.

92. Reid Hoffman 10 rules
of entrepreneur
Rule #8: Having a
great product is
important but having
great product
distribution is more
important.
I meet a lot of entrepreneurs who think the best
product is the most important thing and that the best
product should always win. What a lot of people fail to
realize is that without great distribution, the product
dies. How will you get your product in the hands of
millions or hundreds of millions of people?

93. CHANNEL that didn’t convert
• @Ariawan : Flutterscape’s 200,000 fanspage didn’t
convert to sales
• @Dennysantoso : Sixreps.com logo on bottle didn’t
convert to user acquisition. Offline event just little
convert. FB ads CTR is lower than Google ads, because
people use FB not to click ads
• @DannyBaskara : Offline activation for PRJ (Pekan Raja
Jakarta) conversion rate is very damn low to follow PRJ
Twitter
• @AndiSBoediman : Offline channel of (an undisclosed
tech brand) activation campaign didn’t contribute much
to fans page’s like. 125,000 fans at the end of the
campaign rely on facebook ads (80%), the rest is generic

94. What next ?
Now you know some insights how startup use
Community, Channel, Content to build their
userbase

95. Youthfulness is your weapon
• Startup is an opportunity
• Find your way to increase :
– Your knowledge capital (skill) FIRST
– Your network / social capital / social credibility by
contributing to community (network) SECOND
– Your financial capital (money) or access to
investor THIRD

96. Thank you
@ReinTweets
Rhein.mahatma@Startupbisnis.com