The Portuguese Digital Agenda aimed to use technological change as an economic opportunity for Portugal. It focused on knowledge, technology, and innovation through initiatives like subsidizing connected laptops for students and teachers, expanding broadband access, increasing qualifications and lifelong learning programs, and improving scientific development. Over a million laptops have been delivered since 2007, Internet access in households has risen significantly, and Portugal has seen economic benefits like a more positive technological balance of payments. The Agenda demonstrates how public-private partnerships and prioritizing a digital strategy can help countries adapt to globalization.
9. A “NET GENERATION” HAS
REINVENTED THE WEB
Web 1.0 Web 2.0
• Browse (Yahoo!) • Search (Google)
• Publishing (Britannica Online) • Participation (Wikipedia)
• Download (mp3.com) • Share (Napster)
• Mass advertising • Context Ads
(DoubleClick) (Google AdSense)
• One to many (Akamai) • Many to many (BitTorrent)
• Static contents • Dynamic contents, continuously updated
(personal homepages) (Blogs/Twitter)
• Centralised content management • Shared and open editing
(CMS) (Wikis)
• Taxonomy of contents • Folksonomy
(directories) (tags)
• Contents scattered over several web • Syndicated contents
pages (HTML) (RSS feeds)
• Unique visitors & pageviews • Community members
(Hi5, Facebook, LinkedIn, etc.)
Adapted from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
17. PORTUGAL
Area: 92,391 sq km
Population: 10,707,924 (July 2009 est.)
Age structure: 0-14 years: 16.3%; 15-64
years: 66.1%; 65 years and over: 17.6%*
Population growth rate: 0.275%*
Birth rate: 10.29 births/1,000 pop.*
Death rate: 10.62 deaths/1,000 pop.**
Net migration rate: 3.14 migrant(s)/1,000 pop.*
Infant mortality rate: 4.78 deaths/1,000 live births
Life expectancy at birth: 78.21 years
Total fertility rate: 1.49 children born/woman*
*2009 est. **2008 est.
(source: CIA - The World Factbook)
18. Following its heyday as a global maritime power
during the 15th and 16th centuries, Portugal lost
much of its wealth and status with the destruction
of Lisbon in a 1755 earthquake, occupation during
the Napoleonic Wars, and the independence of its
wealthiest colony of Brazil in 1822. A 1910
revolution deposed the monarchy; for most of the
next six decades, repressive governments ran the
country. In 1974, a left-wing military coup installed
broad democratic reforms. The following year,
Portugal granted independence to all of its African
colonies. Portugal is a founding member of NATO
and entered the EC (now the EU) in 1986.
(source: CIA - The World Factbook)
19.
20.
21. IN 2005, ECONOMIC
GROWTH WAS SLOW
GDP GROWTH (%)
3,9%
2,0%
1,5%
0,8%
0,7%
-0,8%
2000 2001 2002 2003 2004 2005
22. PORTUGAL NEEDED TO
CHANGE
• With the Euro currency, • The enlargement of
it became impossible to European Union
sustain competitiveness by brought new competitors to
devaluating the currency the same playing field
• ThePact for Stability • Globalisation made it
and Growth limited the impossible to compete
possibility of using public based on low wages
expenditure to sustain
growth and jobs
26. KNOWLEDGE
qualified individuals
An action plan, whose
coordination reported
TECHNOLOGY directly to the Prime
flexible communities Minister (2005-2009),
getting the whole
Government as well as
private partners
INNOVATION involved in making it
a competitive society happen
27. A DIFFERENT KIND OF PLAN
WAS REQUIRED...
Condition for Economic
the economic competi-
activity tiveness
Scientific and Technological
Infrastructure
Qualifications &
Human Resources Entrepreneurship
Network
society Financing Systems
28. A DIGITAL AGENDA ABLE TO
EVOLVE AND ADAPT
163 176
112 113 142
117 120
78
11/2005
07/2006
11/2006
07/2007
11/2007
07/2008
11/2008
07/2009
Initiatives 100% in the field
29. SIX MAIN
FOCUS FOR CHANGE:
Partnerships with the MIT, CMU,
SCIENTIFIC DEVELOPMENT
Harvard, Austin, Fraunhoffer, etc.
QUALIFICATIONS “New Opportunities” to enroll 1
million people in lifelong learning
BETTER ADMINISTRATION Rising from 16th to 3rd in the EU ranking
of online public services availability
LESS BUREAUCRACY “On the spot firm” to create a company
in less than one hour
INNOVATION NETWORKS Public initiatives for collective efficiency
embedded in Structural Funds support
DIGITAL DIVIDE Providing access and training to those
excluded from the information society
31. IN 2005, 6 IN EVERY 10
FAMILIES DID NOT HAVE A PC
2005: Technology usage in Portuguese households (%)
Computer
with
broadband
Internet 20% Households
with no
Computer computer at
with 11% home
broadband
Internet 58%
11%
Computer
with no
connection
Source: INE, 2005
32.
33. WHAT IS IT?
• The “e-escola” isa public programme, funded through a
public-private alliance with the 3G telecom operators (it
was part of their licence agreements to promote the
information society)
• The “e-escola” programme is framed in the Portuguese
Government’s Technological Plan as the key initiative to
bridge the Digital Divide
34. LAUNCHED IN JUNE 2007
• The “e-escola” programmemakes available for the subsidised
price of 150€ (about US$200) a cutting-edge laptop to
750.000 people:
• Students from the 5th to the 12th year of schooling, 10 to
18 y.o.
• Teachers of primary and secondary education
• Adults involved in lifelong learning
• Thelaptop comes bundled with software, training and mobile
broadband at a discounted rate (17,5€ per month) for 2 years
35. ONE STEP FURTHER:
• Expanding the “e-escola”
initiative, the Portuguese
Government announced in
July 30th 2008 a strategic
partnership with Intel to
develop the Magalhães
initiative.
36. ONE STEP FURTHER:
• Introducing
the Magalhães
laptop, made in Portugal
based on the Intel Classmate
platform (1GB RAM, 30GB
HD, 8.9” LCD)
• Makingit available to the
500.000 students enrolled in
primary education, who pay
0 to 50€ for the laptop
37. ONE STEP FURTHER:
• InOctober 2008, Microsoft
joined the “Magalhães
Alliance”, unveiling the
Magalhães Software Suite
• "This
is a unique, amazing
and wonderful program on a
global scale" Steve Ballmer
38. 1 MILLION LAPTOPS
DELIVERED SINCE 2007-07
Laptops delivered by the
e-Escola Programme
370 000
300 000
140 000
590 000
500 000
415 000
235 000
2008-07 2008-12 2009-03 2009-06
e-escolinha
e-escola e-professor e-oportunidades
Source: MOPTC
40. WORKING TOGETHER FOR
THE DIGITAL INCLUSION
Public initiatives Private initiatives
•Technological Plan for • •Nation-wide broadband
Education coverage
(400M€ to develop the
•IT Academies promoted
schools’ technological (broadband-connected
by the industry
infrastructures and laptops for over 1 million
upgrade teachers’ skills) teachers, students and •Digital literacy
adults in lifelong learning) development
Web-enabling the whole education system, updating teaching and
learning strategies to this new connected world: Education 2.0
41. EDUCATION 2.0 IS
BEGINNING TO UNFOLD...
Students per PC ratio
• Technological
resources have 20
become widely available at
Portuguese schools
15
• The next step is to ensure
the involvement of teachers 18 10
in the redesigning of their
5
role using the new available
5,6
teaching tools 2005 0
2009
Source: Portuguese Ministry of Education
42.
43. SOME FIGURES TO ILLUSTRATE
THE IMPACT OF THIS
DIGITAL AGENDA
44. INTERNET ACCESS
Computer, Internet and Conventional and Mobile
Broadband in Portuguese Broadband penetration
households (%) (% of total population)
60% 25%
56%
22% 20%
48% 50% 48% 45%
41% 42% 45% 46% 46% 18%
19%
40% 16% 15%
31% 35% 39%
30% 13% 14% 14% 14% 14% 14%
13%
15% 15%
26% 11%
30% 10%
8% 9%
20% 24%
12% 15% 5%
2004 1T07
2T07
2005 3T074T07 0%
2006 0% 1T08 2T08
2007 3T08 4T08
2008
2009
Broadband Internet Computer Conventional (ADSL+Cable) Mobile
Source: INE Source: ANACOM
47. CONDITIONS FOR THE
ECONOMIC ACTIVITY
Number of days required to Simplified Information for
open a business Companies (issued declarations)
78 78 792 227
54
397 319
8 7 6
2003 2004 2005 2006 2007 2008 30-04-2007
02-10-2007
10-2008
Source: World Bank Source: MJ
48. ECONOMIC COMPETITIVENESS
Technological Balance of Income of the
Payments Technological Balance
644
573
38 51
24
453
-102
-168 -151 -175 368
-231
198 196
169 164
2002 2003 2004 2005 2006
2007 2008 2009
2002 2003 2004 2005 2006 2007 2008 2009
Values in millions of Euros for the first semester of each year
Source: Banco de Portugal
50. WHAT IS UNIQUE ABOUT THE
PORTUGUESE INITIATIVE?
• The political priority given in Portugal to its Digital Agenda
resulted from the vision of a determined Prime
Minister, who has been rolling out his strategy for the past 4
year
• Themain source of funding to the programme
(commitments established when the 3G licenses were
granted) is not commonly available
51. WHAT CAN BE
REPLICATED, THEN?
• The Portuguese initiatives demonstrates the viability of the
business model of subsidising connected laptops by
telecom operators (like they do with handsets).
• The “e-escola” initiatives, particularly
Magalhães, can also show
the deep impact of the massive use of technology in
the classroom.
• Theformat of a public-private alliance can be
reproduced, gathering key stakeholders for connectivity,
hardware and software.
54. RUI GRILO
FORMER DEPUTY COORDINATOR OF THE
PORTUGUESE GOVERNMENT’S TECHNOLOGICAL PLAN
DOCTOR OF MANAGEMENT IN ORGANISATIONAL CHANGE
RUI.GRILO@MAIL.TELEPAC.PT
WWW.IDEASWORTHSHARING.NET
WWW.TWITTER.COM/RGRILO
Hinweis der Redaktion
Sunrise over a calm sea at Meadfoot. Photo by Karl Memory