1. Information sheet: 02
Sending e-mail
broadcasts
with Room101
Room101
Call Richard Fincher now 0845 0036 101 internet services
Why not just use Outlook? When images are required, we link to those via http in a sub-
directory of the client's web site. This means that the mailshot
With Outlook, you'd typically paste doesn't take a long time to send or to be received, and that the
email addresses into the "Bcc" field. It's user can look at their web logs for an indication of how many
important to note that the Bcc field people read the mailshot. It should be noted that when using
contents are only stripped off by the Outlook with WIndows XP servicepack 2, images are not
last MTA (Mail Transport Agent) in the automatically loaded, and therefore can be used for logos, but
chain, and that therefore the level of should not be used for prices, 'buy now" buttons etc... as these
privacy is low, especially given more may not be seen.
and more companies are running their own mail servers, and
that many companies have one or two of their competitors Achieving the desired results from your mailshot
listed on their mailing lists. Our technique prevents your mailing
list from falling into the wrong hands. If the call-to-action of the mailshot is filling out a form, eg a
survey, we recommend hosting this on web space, and
But Outlook allows you to create nice looking emails? including a click-thru URL to a web form.
You can create very attractive mailshots using Outlook. These Are there any limitations of this way of sending?
look as intended on recipient's computers, only if the recipient
also has Outlook. With other MUAs (Mail User Agents), such as Our technique of sending emails, does
Lotus Notes, Eudora, AOL etc... the result can be gobbledegook. not work with attachments. A mailshot
Room101 tests the content of a mailshot on more than one is usually previewed with the client
email program before sending, and we advise on the usability of several times before being actually sent.
various types of HTML, (for instance, avoiding tables and forms). It appears to come from your specified
We also test the outgoing message against various anti-spam email address, with mention of
software such as is found in Outlook 2003/2007. Room101 only being in hidden headers.
How do I get my email list to you? How much does it cost ?
The user typically supplies us with a list of email addresses in Here are some example prices
Excel, sometimes just the addresses themselves, and sometimes (+ VAT):
with additional fields such as Salutation, Firstname/Lastname
etc.... where we can mailmerge the mailshot (eg "Dear Mike") 0 - 1000 £75
We also sort and de-dupe the list, and run a user-supplied 1000 - 5000 £125
blocklist against it, such that people who've asked to be 5000 - 10000 £200
removed, are not mailed. (This is a better technique than simply 10000 - 20000 £275
removing their address from the current version of the main list). 20000 - 50000 £350
And what about the content? Significantly cheaper pricing is available if a programe of annual
mailshots (eg 12 per annum) is booked at once. These can be
The user typically gives us an idea of the content with a Word, called off when required during the year.
PPT or PDF file, and we give an indication of how similar the
mailshot will appear, before coding it.
Room 101, Erico House, 93-99 Upper Richmond Road, Tel: 0845 0036 101 Fax: 0845 0037 101
Putney, London SW15 2TG email: info@room101.co.uk www.room101.co.uk