1. Accelerate Growth and Align Sales Execution INDIRECT SALES PLAN Bob Fucci InnoCentive December 12, 2008

4. Partner Programs and Categories Global Strategic Partners - A partner for all InnoCentive Products and Services Regular and Consistent SMT Sponsorship. Global Strategic Partners will provides global scale , brand and revenue acceleration by assigning and measuring dedicated resources. Strategic partner agreements will includes joint sales and marketing programs to help customers optimize their investment in open innovation solutions. The key benefits for customers include, protection of existing investments, mitigated risk of adopting OI solutions, simplified sourcing by reducing the number of external suppliers, and enhanced global program coordination and execution. Current Partners – SAP, Nature Publishing Group Partner Pipeline – Cap Gemini, Booz, IBM, IDG

5. Partner Programs and Categories REFERRAL Partners – Scale, Reach, and Incremental Revenue Lift The InnoCentive REFERRAL PLUS program is ideal for individuals or companies who would like to introduce InnoCentive to potential Seekers in exchange for a referral fee. Seekers include corporations, system integrators, government entities, media and trade associations and research partners. In exchange for a qualified introduction, InnoCentive will compensate the REFERRAL PLUS partners when a contract is signed with the Seeker. Current Partners – IT Midia (Brazil, Latin America), PRTM, Innovocao (Brazil) Partner Pipeline – CPCW (China, IT), CIS Corporate (Europe, Latin America), GeoSung (Korea)

6. Partner Programs and Categories Agents & REPRESENTATIVE Partners – Pipeline Development, Forecast and Revenue Contribution InnoCentive REPRESENTATIVE PLUS is for individuals or organizations wishing to independently sell InnoCentive products and services into their local or vertical market. InnoCentive REPRESENTATIVE PLUS partners act as the primary business development and sales contact for their prospective clients. The Representative will be responsible for generating opportunities and managing on-going sales campaigns while InnoCentive provides subject matter expertise and sales support activity. The Representative will earn commissions upon its Clients utilizing InnoCentive products and services.

7. A Clear And Aligned Sales Methodology Awareness Development Qualify/Forecast

8. A Clear And Aligned Sales Methodology Propose/Forecast Negotiate/Close Post

9. Economic Assumptions Per Unit Referral Fees Paid For Registered Solvers $ 3.00 Gross Seeker Price Per Challenge $ 15,000 Gross Rich Content Revenue $ 15.00 Monthly Pavilion Fee $5,000-$10,000 Partner Challenge Revenue Share (Average) 25% IC Challenge Revenue Share (Average) 75% IC Co-Branded Pavilion Option Rev Share Negotiable IC Rich Solver Content Rev Share Negotiable

13. Revenue Projection 2009 2010 Total Quarterly Breakdown Global, Strategic Partners Referral & Resell Partners Agents & REPRESENTATIVE Partners $1,050,000 $688,500 $200,000 $2,025,000 $1,350,000 $400,000 $3,075,000 $2,038,500 $600,000 20/20/20/40 20/20/20/40 10/20/30/40 Total $1,938,500 $3,775,000 $5,713,500

17. Partner Recruitment Strategic Partners SAP Nature** Booz * Cap Gemini* IBM* Accenture* (Qualify/Propose, Challenge Development) Regional Referral Partners MIT Sloan* PRTM ITMidia** Innovocao CPCW* CIS Corporate* (Qualify/Propose, Challenge Development) Sales Agents US 5 EMEA 3 APAC 2 Latin America 3 Economic 4 Development (Qualify, Propose, Challenge Development) * Recruiting ** Closing Align Sales Methodology – Introduce, Qualify, Propose, Challenge Development, Forecast, Close

18. Proposed Team Structure