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how to sell your
3D content around
    the world
          Robert Franke / Dimension3 / June 2012
REMEMBER
    Buyers
             1
REMEMBER
    Buyers
                    1
    are swamped
    with contents
REMEMBER
  You should be:
                   1
REMEMBER
        You should be:
                              1
DIFFERENT     &          ORIGINAL
REMEMBER
            You should be:
                                  1
DIFFERENT         &          ORIGINAL
  short
    &
 concrete
REMEMBER
            You should be:
                                     1
DIFFERENT         &          ORIGINAL
  short                        creative
    &                             &
 concrete                    professional
REMEMBER
            You should be:
                                        1
DIFFERENT           &          ORIGINAL
  short                          creative
    &                               &
 concrete                      professional

  … the way you present your content.
2
REMEMBER
   Buyers
2
REMEMBER
    Buyers

    prefer to buy
    „brands“ & „products“
2
REMEMBER
    Buyers

    prefer to buy
    brands & products

    Rather then „just“
    Movies / Series
2
REMEMBER
    Buyers
2
REMEMBER
    Buyers

    Often have a lack
    of rescources
2
REMEMBER
    Buyers

    Often have a lack
    of rescources

    Consequently they tend
    do the easy deals first
REMEMBER                     3
Show them what they get for their money…
REMEMBER                   3
Show them what they get for their money…


Product
-   What is it
-   Where does it fit in
-   USP
REMEMBER
Show them what they get for their money…
                                                   3
Product                    Quality
-   What is it             -   Production Value
-   Where does it fit in   -   Technical Quality
-   USP                    -   Deliverables
REMEMBER
Show them what they get for their money…
                                                            3
Product                    Quality                 Marketing
-   What is it
-   Where does it fit in
                           -
                           -
                               Production Value
                               Technical Quality   Materials
-   USP                    -   Deliverables        -   Metadata
                                                   -   Artwork
                                                   -   Teaser / Trailers
REMEMBER
Show them what they get for their money…
                                                             3
 Product                    Quality                 Marketing
 -   What is it
 -   Where does it fit in
                            -
                            -
                                Production Value
                                Technical Quality   Materials
 -   USP                    -   Deliverables        -   Metadata
                                                    -   Artwork
                                                    -   Teaser / Trailers

… act like a service provider rather then a content owner.
REMEMBER
But most importantly…
                        3
REMEMBER
But most importantly…
                                 3
                        MAKE
                        IT
                        LOOK
                        GOOD !
4
   REMEMBER
Professional marketing material
can have a serious impact
on the price of
your product
4
    REMEMBER
 Professional marketing material
 can have a serious impact
 on the price of
 your product


…or in other words…
4
REMEMBER
   …unprofessional
   marketing material
   Can seriously devaluate
   decent content…
4
REMEMBER
   …but professional
   Marketing material
   can leverage the price of
   mediocre content.
4
        REMEMBER
And don‘t forget to update your marketing material…
4
        REMEMBER
And don‘t forget to update your marketing material…

                   REFINE

    PITCH           RESULT         FEEDBACK
REMEMBER       5
    Know where to go…
REMEMBER         5
    Know where to go…

    There are just a
    handful of players in
    each territory who
    buy 3D contents
REMEMBER         5
    Don‘t divide your rights…
REMEMBER          5
    Don‘t divide your
    rights…

    … unless they pay you
    extra money for an all
    rights deal….
REMEMBER                        5
                          Don‘t Divide your
                          rights…

                          … unless they pay you
                          extra money for an all
                          rights deal….
and don‘t do straight forward revenue share deals.
REMEMBER
THEATRICAL
                              5
             - Usually just for fiction or top
               notch longform docs
             - Mostly as part of an all rights
               deal
             - Local minimajors and big
               home entertainment
               distributors
REMEMBER
PHYSICAL
                           5
           - DVD / BluRay etc.
           - Look out for home
             entertainment distributors
             with a 3D track record
REMEMBER
BROADCAST
                           5
            - Free TV offers very limited
              slots available
            - Look out for the big Pay TV
              operators
            - Look out for dedicated 3D
              channels (3net etc.)
REMEMBER
ONLINE
                        5
         - Most VoD platforms lack a
           3D playout solution
         - Try to get in the marketing
           deals
         - Aggregators can help you to
           get onto many different VoD
           platforms in a territory
REMEMBER
CONNECTED DEVICES
                              5
                - Device manufacteurers are
                  are agressivly buying 3D
                  contents to promote their
                  hardware
                - eg. Samsung‘s explore 3D
6
   REMEMBER
Find yourself a Sales Agent
6
   REMEMBER
Find yourself a Sales Agent


                       - If you lack the time, the
                         rescources or the contacts
                         you better find yourself a
                         sales agency…
6
   REMEMBER
Find yourself a Sales Agent


                       - If you lack the time, the
                         rescources or the contacts
                         you better find yourself a
                         sales agency…

                       … but make sure to pick
                       someone who understands 3D
                       like 3DContenthub.com
REMEMBER
Last not least…
                  7
REMEMBER
  Last not least…
                       7
DON`T SHORT SELL YOUR CONTENT!
REMEMBER
DEFINE…
                         7
          -   Asking
          -   Expected
          -   Take

          prices for your content.
REMEMBER
BE AWARE THAT…
                             7
                 …Each exploitation
                 window comes with a
                 prices.
REMEMBER
DON‘T LET…
                          7
             …Distributors take away
             rights they don‘t exploit
             without paying some extra
             cash for it.
THANK
                   YOU
ROBERT FRANKE │
MEDIA CONSULTING
Robert.franke@mail.com │ Twitter: robertfranke │ www.robert.franke.com
0049 172 313 80 18

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How to sell 3 d content

  • 1. how to sell your 3D content around the world Robert Franke / Dimension3 / June 2012
  • 2. REMEMBER Buyers 1
  • 3. REMEMBER Buyers 1 are swamped with contents
  • 4. REMEMBER You should be: 1
  • 5. REMEMBER You should be: 1 DIFFERENT & ORIGINAL
  • 6. REMEMBER You should be: 1 DIFFERENT & ORIGINAL short & concrete
  • 7. REMEMBER You should be: 1 DIFFERENT & ORIGINAL short creative & & concrete professional
  • 8. REMEMBER You should be: 1 DIFFERENT & ORIGINAL short creative & & concrete professional … the way you present your content.
  • 9. 2 REMEMBER Buyers
  • 10. 2 REMEMBER Buyers prefer to buy „brands“ & „products“
  • 11. 2 REMEMBER Buyers prefer to buy brands & products Rather then „just“ Movies / Series
  • 12. 2 REMEMBER Buyers
  • 13. 2 REMEMBER Buyers Often have a lack of rescources
  • 14. 2 REMEMBER Buyers Often have a lack of rescources Consequently they tend do the easy deals first
  • 15. REMEMBER 3 Show them what they get for their money…
  • 16. REMEMBER 3 Show them what they get for their money… Product - What is it - Where does it fit in - USP
  • 17. REMEMBER Show them what they get for their money… 3 Product Quality - What is it - Production Value - Where does it fit in - Technical Quality - USP - Deliverables
  • 18. REMEMBER Show them what they get for their money… 3 Product Quality Marketing - What is it - Where does it fit in - - Production Value Technical Quality Materials - USP - Deliverables - Metadata - Artwork - Teaser / Trailers
  • 19. REMEMBER Show them what they get for their money… 3 Product Quality Marketing - What is it - Where does it fit in - - Production Value Technical Quality Materials - USP - Deliverables - Metadata - Artwork - Teaser / Trailers … act like a service provider rather then a content owner.
  • 21. REMEMBER But most importantly… 3 MAKE IT LOOK GOOD !
  • 22. 4 REMEMBER Professional marketing material can have a serious impact on the price of your product
  • 23. 4 REMEMBER Professional marketing material can have a serious impact on the price of your product …or in other words…
  • 24. 4 REMEMBER …unprofessional marketing material Can seriously devaluate decent content…
  • 25. 4 REMEMBER …but professional Marketing material can leverage the price of mediocre content.
  • 26. 4 REMEMBER And don‘t forget to update your marketing material…
  • 27. 4 REMEMBER And don‘t forget to update your marketing material… REFINE PITCH RESULT FEEDBACK
  • 28. REMEMBER 5 Know where to go…
  • 29. REMEMBER 5 Know where to go… There are just a handful of players in each territory who buy 3D contents
  • 30. REMEMBER 5 Don‘t divide your rights…
  • 31. REMEMBER 5 Don‘t divide your rights… … unless they pay you extra money for an all rights deal….
  • 32. REMEMBER 5 Don‘t Divide your rights… … unless they pay you extra money for an all rights deal…. and don‘t do straight forward revenue share deals.
  • 33. REMEMBER THEATRICAL 5 - Usually just for fiction or top notch longform docs - Mostly as part of an all rights deal - Local minimajors and big home entertainment distributors
  • 34. REMEMBER PHYSICAL 5 - DVD / BluRay etc. - Look out for home entertainment distributors with a 3D track record
  • 35. REMEMBER BROADCAST 5 - Free TV offers very limited slots available - Look out for the big Pay TV operators - Look out for dedicated 3D channels (3net etc.)
  • 36. REMEMBER ONLINE 5 - Most VoD platforms lack a 3D playout solution - Try to get in the marketing deals - Aggregators can help you to get onto many different VoD platforms in a territory
  • 37. REMEMBER CONNECTED DEVICES 5 - Device manufacteurers are are agressivly buying 3D contents to promote their hardware - eg. Samsung‘s explore 3D
  • 38. 6 REMEMBER Find yourself a Sales Agent
  • 39. 6 REMEMBER Find yourself a Sales Agent - If you lack the time, the rescources or the contacts you better find yourself a sales agency…
  • 40. 6 REMEMBER Find yourself a Sales Agent - If you lack the time, the rescources or the contacts you better find yourself a sales agency… … but make sure to pick someone who understands 3D like 3DContenthub.com
  • 42. REMEMBER Last not least… 7 DON`T SHORT SELL YOUR CONTENT!
  • 43. REMEMBER DEFINE… 7 - Asking - Expected - Take prices for your content.
  • 44. REMEMBER BE AWARE THAT… 7 …Each exploitation window comes with a prices.
  • 45. REMEMBER DON‘T LET… 7 …Distributors take away rights they don‘t exploit without paying some extra cash for it.
  • 46. THANK YOU ROBERT FRANKE │ MEDIA CONSULTING Robert.franke@mail.com │ Twitter: robertfranke │ www.robert.franke.com 0049 172 313 80 18