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What the User Wants SNAP March 2008
How this session will go ,[object Object],[object Object],[object Object],[object Object]
Your Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What the User Wants Human Behavior + Usability
Marketing Starts at Behavior ,[object Object],[object Object],[object Object],[object Object]
What user wants = Usability What is Usability?
Why MySpace is tanking…  Opposing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design to meet the visitors objectives first!
How customers view your site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eye Tracker Results SIMPLIFIED
Human Behavior: Social Media  It has Changed!
Maslow’s Hierarchy of Needs  ,[object Object],[object Object],Facebook Blackberry Cell phone  Laptop
One way vs. Two Way
Where we spend our time  Source:  ITA Toolbox/ Social Media Index  via  Web Strategist blog
Time Spent in Week
Let’s go to our Panel! First Question:  Where do you draw the line between advertising and customer experience?
  1) Connect with Panel on Facebook Type or Name in Search box  Ex: Type  “Aaron Kahlow”  2) Email us – For Social Media Research or Questions   [email_address]  (other panelist provide?) 3) Come talk to us at Happy Hour and Exchange Cards  Additional Information

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Intro for Panel: Designing for Users and Advertisers

  • 1. What the User Wants SNAP March 2008
  • 2.
  • 3.
  • 4. What the User Wants Human Behavior + Usability
  • 5.
  • 6. What user wants = Usability What is Usability?
  • 7.
  • 8.
  • 9. Eye Tracker Results SIMPLIFIED
  • 10. Human Behavior: Social Media It has Changed!
  • 11.
  • 12. One way vs. Two Way
  • 13. Where we spend our time Source: ITA Toolbox/ Social Media Index via Web Strategist blog
  • 15. Let’s go to our Panel! First Question: Where do you draw the line between advertising and customer experience?
  • 16. 1) Connect with Panel on Facebook Type or Name in Search box Ex: Type “Aaron Kahlow” 2) Email us – For Social Media Research or Questions [email_address] (other panelist provide?) 3) Come talk to us at Happy Hour and Exchange Cards Additional Information